XM Knowledge Base
The Qualtrics XM Platform_
Make every
experience count
Transform every interaction with customers, employees, and prospects into moments that matter. The Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.
Built for driving experience-led transformation
Top-performing brands in every industry are investing in Experience Management (XM): the business discipline of driving actions based on an ongoing flow of insights about how customers and employees are thinking, feeling, and behaving.
Qualtrics delivers the world’s only all-in XM platform—amplified with specialized AI—to help you use data to optimize experiences across the entire organization.
Trusted by 20,000+ leading brands
All your experiences
in one platform.
All your people invested
in improving them.
With one centralized platform for customer experience, employee experience, and market research—and tailored solutions for every team within your organization—you can break down data silos, fully understand customer and employee journeys, and give everyone the tools to be a powerful experience-maker.
SEE QUALTRICS IN ACTIONEXPERIENCE MANAGMENT ////// PLATFORM
Powerful AI for knowing what matters,
and acting when it counts
We continuously build and incorporate safe and secure AI into our platform to help
you overcome the core challenges of doing experience management at scale.
Discover blind spots
Easily analyze structured and unstructured data from previously untapped sources
WATCH DEMOWhat are my opportunity areas?
Qualtrics Assist
he opportunities identified in this dashboard
Open and honest communication
Score of 71%, impacting intent to stay, and wellbeing
Recommend Products/Services
Score of 71% is 2 points lower than the company overall
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Qualtrics Assist
Get ahead of trends
Receive tailored recommendations and adapt faster than your competitors to changing market conditions
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October 02, 2024
Sentiment
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Foster loyal connections
Proactively address customer and employee needs with in-moment actions
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John Mayfield
USA, Illinois, Chicago
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Specialized, secure and trusted
Our AI helps you make sense of your data, and we make sure it stays yours.
XM OPTIMIZED_
Qualtrics AI delves deep into the experiences of your customers, employees, and prospects to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.
EASILY INTEGRATED_
Qualtrics AI meets you where you are, connecting to every system of record and action in your enterprise, enabling you to embrace AI on your terms and customize your integration as your business grows and your needs change.
PRIVATE AND SECURE_
The Qualtrics platform supports enterprise grade compliance, governance, and security out of the box. We're committed to safeguarding your proprietary insights and competitive advantages.
See Qualtrics AI in action
AI-optimized solutions are here or nearing general availability across Qualtrics’
three definitive suites for experience management.
Get to a deeper level of insight with conversational feedback. Share AI-generated summaries of experience gaps across the customer journey to inspire action. Automatically surface location-specific insights for your managers, and much more.
Empower your leaders with actionable insights and recommendations for enhancing engagement, productivity, and loyalty. Help your employees feel valued and aligned with company objectives.
Enhance your research with powerful generative AI, delivering deeper insights and clear actions for each study. Reduce costs, expand your knowledge base, and grow revenue with the ability to make informed, strategic decisions.
Qualtrics AI makes headlines
Learn how AI is shaping
the XM landscape
Increase customer loyalty and
satisfaction with AI insights
Frontline Locations Assist
Arm your frontline staff with the insights and resources they need to deliver personalized customer experiences- Empower frontline managers to quickly understand and act on experience gaps with an intuitive “at a glance” view designed for local teams
- Drive frontline engagement and demonstrate what great service looks with a system of recognition and rewards
- Make your customers feel heard with personalized, AI-suggested responses to online reviews
Insights Explorer
Unlock powerful insights in minutes with AI, transforming millions of data points into actionable themes and narratives- Discover detailed customer sentiments and themes, turning raw data into powerful business-driving narratives
- Leverage AI for in-depth analytics, quickly identifying key insights without complex setup
- Share AI-generated summaries and headlines that spotlight customer experience gaps, inspiring improvement actions
Conversational Feedback
Close the loop immediately with higher-quality feedback- Get deeper insights with smart, adaptive follow-up questions that ensure all important details are captured
- Turn negative feedback into actionable recovery plans with precise follow-up questions that clarify issues
- Transform one-word answers into rich, actionable data by guiding respondents to deliver the depth of insight you need
Powering a smarter, data-driven,
high-performance workplace.
Qualtrics Assist for Employee Experience
Equip people leaders with the tools they need to quickly understand and act on their team’s lived experiences- Empower managers with intuitive conversational AI that streamlines survey data analysis, reducing manual processing time and accelerating decision-making
- Enable managers to ask strategic questions that uncover insights into employee engagement trends
- Provide interactive tools with tailored recommendations for action planning, helping managers facilitate meaningful conversations that enhance team collaboration
Employee Comment Summaries
AI-generated comment summaries transform open-text feedback into clear, actionable insights, in minutes—rather than days, or even weeks—without compromising confidentiality- Decrease time and resources by automating open-text feedback analysis
- Harness the collective voice of your team through AI-generated summaries that reveal overarching themes, ensuring no individual comment compromises confidentiality
- Drive team productivity and engagement by enhancing the ability for leaders quickly identify workforce issues and take meaningful action in real-time
Turning research into your
strategic advantage
Video Feedback
Unlock deeper insights and enhance your research narrative with specialized AI that quickly summarizes, analyzes, and highlights the most critical insights- Reduce the time spent analyzing qualitative video feedback
- Enable an automatic overall summary of all the videos you are collecting in a project
- Identify specific video quotes that ladder up to the primary themes
