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Topic: AI

The 4 market research trends redefining insights in 2025

As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...

By Ali Henriques

Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

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Qualtrics' commitment to secure and private AI

In today’s experience economy, understanding your audience is crucial to creating personalized experiences at scale, fostering stronger customer connections, higher satisfaction and loyalty. Qua...

By Niranj Srinivasan

Conversational vs. Generative AI: What’s the difference?

Generative AI is a key buzzword in the world of artificial intelligence. How is it different to conversational AI, and what does the implementation of this new tool mean for business? Read on to disco...

By James Skay, Rosemin Anderson

X4 2024 Customer Experience Showcase: Strengthening the power of human connection

From automating repetitive tasks to acting on signals of frustration from your online customers, AI capabilities permeate every part of our CX platform, strengthening the power of human connection. ...

By Qualtrics

X4 2024 Employee Experience Showcase: Powering the future of work with AI

This year’s X4® revealed how a synergy of people science strategy and next-generation AI tools can take data and insights further, faster. Here’s how our tools are delivering powerful EX gains ev...

By Qualtrics

X4 2024 Strategy & Research Showcase: Introducing the future of insights generation

At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...

By Qualtrics

New innovations for the XM Platform showcased at X4 2024

At X4® 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down how organizations can deliver human-like experiences tha...

By Rachad Davis

X4 2024: Humanized Intelligence

The first day of X4® 2024 saw thousands of XM leaders come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched ...

By Rachad Davis

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Featured Posts

The 4 market research trends redefining insights in 2025

By Ali Henriques

10 questions (and answers) from “What’s the Future of CX?”

Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

By Isla Yu

The 5 employee experience trends redefining work in 2025

35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

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Global consumer trends for 2025 revealed

By Isabelle Zdatny