Mobile User Experience Best Practices

But what if insurance worked more like Netflix? Netflix tracks your viewing behavior and adapts recommendations instantly. If insurance products adapting the same way, premiums adjusting dynamically to fitness levels, coverage expanding with life stages, benefits rebalancing as goals evolve. McKinsey estimates AI-led personalization could lift insurer revenues by 10–15%, while lowering claims costs through early risk detection. And The technology already exists. Wearables generate 250+ daily data points per user around heart rate, sleep, activity. PwC reports 63% of consumers are willing to share health data if it results in cheaper or more personalized premiums. And Personlaized premiums is not a distant reality. It can be achieved by: 𝟏. 𝐈𝐧𝐭𝐞𝐫𝐨𝐩𝐞𝐫𝐚𝐛𝐥𝐞 𝐝𝐚𝐭𝐚 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞𝐬 that allow secure ingestion of health and behavioral data at scale. 𝟐. 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐬𝐚𝐧𝐝𝐛𝐨𝐱𝐞𝐬 that encourage innovation while protecting privacy. 𝟑. 𝐀𝐈 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 to ensure transparent pricing and avoid hidden bias. 𝟒. 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 with health-tech, fintech, and wellness players to broaden value delivery. Insurance is likely evolve from a once-in-a-decade purchase to a living product. #DigitalIndia #Fintech #AI #technology #Fintech #AI #technology

At our agency, we’ve worked with several businesses in the pet industry, helping them turn clicks into loyal customers. Here's how we’ve achieved real results: 📊 We Focus on the Metrics That Drive Success: For a leading pet care brand, slow load times were costing them conversions.  After optimizing their site speed, bounce rates dropped by 60%, and conversions increased by 35%. In the pet industry, where 53% of users abandon slow-loading sites, this change was critical for growth. 🎯 1. First Impressions That Last When working with a pet supplies retailer, we redesigned their website to be more visually engaging and user-friendly.  The result? A 50% increase in the time users spent on the site, and 75% of new visitors perceived the brand as more trustworthy and credible.  For an industry where first impressions matter, this change led to significant growth. 💬 2. Engaging Content That Converts For a pet food company, we implemented a personalized content strategy that spoke directly to pet owners' concerns. By addressing their needs and offering tailored advice, we helped the company generate 3x more leads at 62% lower costs. With 80% of consumers preferring brands that offer relevant content, this approach paid off. 🔄 3. Retargeting for Maximum Impact A pet grooming service found that only a small fraction of their website visitors were converting on the first visit.  By rolling out a retargeting campaign, we brought back 20% of those visitors, achieving a 10x higher click-through rate on retargeted ads and significantly boosting conversions. 📱 4. Mobile Optimization That Drives Sales After optimizing the mobile site for a pet accessories store, we saw a 64% increase in mobile conversions.  With 57% of users avoiding businesses with poor mobile experiences, ensuring a seamless mobile platform helped the store capture a wider audience and boost sales. ⚡ 5. Building Trust Through Social Proof For a pet adoption service, we leveraged the power of customer reviews and success stories.  By highlighting real stories of happy pet owners, we improved their conversion rate by 88%. Since 91% of users read reviews before making a decision, this strategy built trust and credibility. 🚀 6. Simplifying the Purchase Journey A pet products e-commerce site was experiencing high cart abandonment.  We streamlined their checkout process to a one-click system, increasing their conversion rates by 70%.  Simplifying the purchase journey can be the difference between a lost customer and a sale. From optimizing mobile experiences to creating personalized content, we’ve helped pet industry brands succeed by focusing on meaningful engagement.  We turn clicks into customers with data-driven strategies that deliver consistent results. Ready to elevate your online engagement?  Let’s connect. #PetIndustrySuccess #LeadGenerationResults #CustomerEngagement #DigitalGrowth #UserExperienceWins #ConversionOptimization #RealResults

Most brands think their checkout friction is about tech Wrong It’s about all the stuff you decided before checkout that made the experience clunky Here’s where friction 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 starts: 𝟭. 𝗖𝗮𝗿𝘁 𝗹𝗼𝗴𝗶𝗰 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 You’ve got a free shipping bar that only shows 𝘢𝘧𝘵𝘦𝘳 I add something Or a discount code field that looks like it’s for people who know something I don’t Now I’m thinking, wait... should I go find a code? Every second I spend here = lower chance I convert 𝟮. 𝗬𝗼𝘂 𝗳𝗼𝗿𝗰𝗲𝗱 𝗺𝗲 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼𝗼 𝘀𝗼𝗼𝗻 Create an account to continue  Why?  You just turned intent into a task Guest checkout should be the default unless you really have a valid reason to have it, and I do not care what you accounting or IT team said 𝟯. 𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗳𝗶𝗻𝗶𝘀𝗵 𝗹𝗶𝗻𝗲 This is a big one  You show: 3 shipping speeds or oprions 5 payment methods 5 upsells That’s friction You’re turning checkout into a quiz Default me into the 𝘮𝘰𝘴𝘵 𝘤𝘰𝘮𝘮𝘰𝘯 path Let me change it if I want But don’t ask me to configure everything 𝟰. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗶𝘀𝗻’𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱... 𝗶𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 You tested on desktop But 78% of your traffic is mobile And your sticky Pay Now button overlaps with the Apple Pay modal Or worse... the CTA disappears unless you scroll That’s not mobile-optimized That’s mobile-neglected Oh, and if you tested mobile by resizing your screen or using dev tools…umm, that is not best practice. Far from it. Get your phone out and do it as your buyer would. 𝟱. 𝗬𝗼𝘂𝗿 𝘁𝗿𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗱𝗼𝗻’𝘁 𝗲𝘅𝗶𝘀𝘁 Let’s say I’m a new customer I’ve never bought from you You’re not on Amazon Do I see: Secure checkout badge? Trusted payment logos? Reinforcements about easy returns and/or exchanges. Reminders that a canceling your subscription is a click away. A visible returns policy at checkout? If not... you’re asking me to trust you 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘨𝘪𝘷𝘪𝘯𝘨 𝘮𝘦 𝘢 𝘳𝘦𝘢𝘴𝘰𝘯 Want better conversion? Fix the journey before the final step That’s where the real leaks are

Insurance companies are operating like it's 1995. Here's how to fix it: The last time I bought a policy: • Filled out a clunky form • Answered questions from memory • Got a rate based on data I typed in once That same data underwrites me for 12 months. No updates. No context. No acknowledgment that life changes. Meanwhile, everything else is dynamic: → My watch tracks heart rate continuously → My car reports driving habits in real-time → My bank sees spending as it happens But insurance is still stuck in static data hell. Here's the massive opportunity I'm seeing: 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲, 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗱𝗮𝘁𝗮 𝘁𝗵𝗮𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲. Insurers get better underwriting and fraud detection. Consumers get fair pricing and actionable insights. 10 ideas I'd build (or help build): 1. APIs for embedded behavioral insurance 2. Disability insurance tracking burnout signals 3. Pet insurance using GPS and vet data for fair pricing 4. Fleet coverage updating on real-time driving behavior 5. Risk prevention tools that stop claims before they happen 6. Credit protection based on cash flow, not just credit scores 7. Crop insurance with microclimate sensors and satellite data 8. Wearables-based life insurance rewarding sleep and movement 9. Smart home insurance that adjusts for water usage and occupancy 10. SMB coverage monitoring QuickBooks and Slack for operational risk The space is wide open. Traditional carriers are too slow to innovate. This is where the next billion-dollar insurance companies get built.

One of the biggest mistakes dispensaries make with email marketing? Well lets just say around 70-80% of emails are viewed on phones and 100% of emails are designed on desktop. *The mistake is not designing for Mobile viewing* - text is too small - graphics out of proportion - small buttons - overall layout doesn’t flow 👉 Solve it with these tips: ➤ ALWAYS preview the design on the mobile-view in the email builder and send yourself a test email to check it out on your phone. ➤ Adjust the text sizing so it’s comfortable to read, headlines are 2-3x larger than paragraph text, color of the text contrasts against the background color or image it’s on top of. ➤ Don’t jam too many graphics in one view — a “view” is how the person sees the entire screen at once and how many elements are presented to them. Try to show them 1-3 max… not 5+ sections or else it’s overwhelming. Give them a smaller amount to focus on at a time. ➤ Make your buttons larger and enticing to click on. Don’t turn it into a game of thumb accuracy. Pro Tip: give every image a link. ➤ Create a “Scroll Flow” What’s that? It’s a Tact Firm term we have for our mobile layouts. I define it as: a deliberate encouragement to scroll further into the content. Always tease the next section so the user is encouraged to scroll down, creating downward movement. Overlap sections. Use arrows or other directional graphics 👇 We see these mistakes ALL THE TIME when we conduct our Free Retention Audits for dispensaries.

Mobile optimization shouldn’t be an afterthought. Especially for industrial companies. Today’s B2B buyers are evaluating vendors from the field, on-site, or in transit. But many industrial websites still prioritize the desktop experience by default. That worked a decade ago. It doesn’t anymore. Mobile is often the 𝘧𝘪𝘳𝘴𝘵 interaction a buyer has with your brand. And if it’s slow to load, hard to navigate, or difficult to read , that opportunity may quietly disappear. So why is mobile still a challenge in the industrial space? → Older CMS platforms weren’t built with mobile in mind → Product data can be dense and complex, making it hard to format → Stakeholders often review designs on desktop only → "Looks good enough" is used in place of actual device testing Here’s how to start improving mobile UX without a full rebuild: → Design mobile-first → Simplify your navigation → Streamline product information → Test on real devices → Make responsiveness intentional In B2B, trust and credibility often begin with your website. If that experience doesn’t hold up on mobile, it’s a missed opportunity and possibly a missed sale. --- Follow Michael Cleary 🏳️🌈 for more tips like this. ♻️ Share with someone whose site still ignores mobile.

Email design that converts: what actually works? 🤔 Most brands overthink email design. They either go too fancy (and kill conversions) or too basic (and look forgettable). Here’s what actually drives sales in Ecom email design: 🎨 Keep It Clean & Focused - Too many elements = distraction. ✔️ Stick to one goal per email. If it’s about a product, make that the clear focus. 📱 Mobile First Always - Over 60% of emails are opened on mobile. ✔️ Use large fonts (16px+), big buttons, and avoid tiny text or cluttered layouts. 👀 Visual Hierarchy Matters - Guide the reader’s eyes. ✔️ Bold headlines, clear sections, and a CTA that stands out (not hidden in a block of text). 🖼 Images vs. Plain Text? Test both. ✔️ Some audiences love minimalist, plain-text emails (especially for retention). Others respond better to clean, branded visuals. Test what works for you. 🎯 CTA Button = Make It Obvious ✔️ No vague “Learn More.” Use “Get Yours Now” or “Claim Your Offer” instead. ✔️ Place your CTA above the fold - don’t make people scroll too much to find it. 📩 Dark Mode Compatibility - Many emails break in dark mode. ✔️ Test how your emails look on different devices & dark mode settings. 💡 Simple Wins - Consistency sells. Your emails should feel on-brand but easy to digest. If your design isn’t making the buying process frictionless, it’s working against you. #emailmarketing #ecom #ecommerce

I once had a client who was stubbornly resistant to the idea of mobile-first design. They believed their desktop website was sufficient and saw no need to prioritize mobile optimization. However, the data told a different story. Their website was experiencing a significant drop in mobile traffic and conversions. After analyzing their website using tools like Google Mobile-Friendly Test, it became clear that the site was not optimized for smaller screens, leading to a poor user experience. I presented the client with the data, demonstrating the importance of mobile-first design. I explained how a mobile-friendly website not only improves user experience but also boosts search engine rankings. Eventually, the client realized the error of their ways and agreed to implement a mobile-first approach. We redesigned the website to ensure it was responsive and looked great on all devices. This led to a significant increase in mobile traffic and conversions. Have you encountered similar resistance to mobile-first design? Share your experiences and strategies for convincing clients of its importance in the comments below.

🚨 Founders, PMs & Marketers Reminder: if you're focused on CAC, creatives, and funnels, but ignoring site/app performance, you're paying for it but you just don't know it. 🧨 Speed is still the silent killer of conversion. Some 2025 data: ⚡️ 63% of users bounce if a page takes over 4 seconds to load (Portent, 2025) 📱 A 1 second improvement on mobile drives a 3% lift in conversions (Google/SOASTA) 💸 Sites that load in 1 second convert up to 5x better than those that load in 10 (Deloitte Digital) If your checkout is 2 to 3 seconds and your competitor’s is sub-1, you're losing customers before they even click. 📊 Where things stand in 2025 Site/App performance is no longer just a dev concern. It’s a growth lever. Reducing mobile load time by just 1 second boosts conversions by nearly 6% and cuts bounce by 9% (Deloitte Digital, 2025 update) Even a 1 second delay can cause a 7% drop in conversions (Think with Google) Google still recommends a 2–3 second load time for best-in-class e-commerce performance 🛒 Checkout friction still hurts Cart abandonment is stuck around 70% and checkout lag is a major factor (Baymard Institute) BigCommerce data shows frictionless flows meaningfully improve conversion Click-to-Pay has been shown to shave 20 seconds off the process, cut fraud by 91%, and lift conversion by around 10% ([Business Insider, 2025]) 💬 What I keep seeing Plenty of teams are sitting on 2 to 3 second load times in the most critical funnel points—checkout, onboarding, trial setup. It feels fast enough, but it’s driving up CAC and suppressing conversion. In some cases, cleaning up performance delivered a better CAC drop than any new campaign. 🔧 Where to look right now 📏 Audit your load times on mobile and desktop 📉 Clean up image weight, unused JS, API delays 📈 Run a correlation between load speed, conversion, and CAC—you’ll likely be surprised 💡 Bottom line Speed still converts. If your CAC is creeping and everything else looks solid, your load time might be the leak. Sometimes the fix isn’t another ad. It’s shaving a few hundred milliseconds off your flow.