Planning For Virtual Networking Events

Your inbox is full, but your connections are empty. 7 EQ shifts for real presence: Every message you send shapes how people perceive, trust, and work with you. Digital presence isn't just about tasks. It's about building relationships that matter. Here's how to make every interaction count 👇🏼 1. Master your video presence ↳ Join 2 mins early: "How was your weekend?" ↳ Make space: "Just taking a moment to process that" 2. Transform robotic replies ↳ "Thanks, this matters to me" instead of "Sounds good" ↳ "Let's talk at 5pm" instead of "Can't now" 3. Create mindful pauses ↳ 10-minute buffer for emotional messages ↳ Draft important responses, take a walk, return with fresh eyes 4. Make it personal ↳ "How did that presentation go?" not "How are you?" ↳ Share specific moments: "This reminded me of our talk yesterday" 5. Balance boundaries ↳ Schedule non-urgent messages for tomorrow ↳ Auto-reply: "Focused until 2pm" 6. Bridge digital and real life ↳ "Virtual coffee Tuesday 9am?" not "Let's catch up soon" ↳ Suggest a walk-and-talk over video calls when possible 7. Show up authentically ↳ Lead with "I know there's a lot happening" ↳ Name feelings: "This must be frustrating" Small shifts in communication create massive impact. Your presence powers connection. Which of these would make the biggest difference in your work relationships? -- ♻️ Repost to help your network build stronger digital relationships 🔔 Follow Dr. Carolyn Frost for more emotional intelligence strategies for your life

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

She was visible in the room but invisible online. A client said to me recently, “In person, people know who I am and what I bring. But online? You’d never know it.” And she was right. In person it was clear she had decades of credibility. She was the person people turned to when decisions needed to be made, things needed to get done, problems solved, or trust established. Her peers knew it. Her clients knew it. Her team knew it. But when someone Googled her, her LinkedIn profile came up, and the message simply didn’t match. 📉 A profile that undersold her expertise. 📉 Inconsistent or non-existent activity. 📉 A digital first impression that didn’t reflect the reputation she’d earned. And here is the challenge with this - people don’t separate offline from online anymore. ✨ The client meeting you tomorrow has already looked you up today. ✨ The board member you’re pitching to has already scanned your profile. ✨ The graduate considering your firm has already checked your team’s presence. ✨ The investor you’re meeting next week has already searched your name. ✨ The client referral you haven’t even met yet has already formed an impression. If your online presence doesn’t reflect your offline reputation, it creates disconnect before you even enter the room. “Are they really the expert?” “If their business is as strong as they say, why can’t I see it here?” You’ve worked too hard to be invisible. The good news? You don’t need constant posting or flashy campaigns to close that gap. What you need are the right foundations: ✔️ A profile that communicates value, not just a job title. ✔️ Consistent, purposeful activity that mirrors how you show up in person. ✔️ A digital presence that builds trust before the first handshake. Because your reputation shouldn’t depend on which version of you people happens to find first. Make sure the person people meet online is the same one they already trust in the room.

I'm tired of hearing PR = traditional media. Most agencies are getting it wrong too. 🙃 It isn’t… The NY Times The WSJ  <Insert any other big-name publication> people get excited about Even if you land in a top-tier publication, chances are people will read about it like you are right now - on their LinkedIn feed - rather than the actual media platform where it was published. These traditional platforms may provide varying degrees of credibility, but they don't provide distribution. Today, EVERYTHING is media. Here’s what that might look like: Targeted Content: - Niche Podcasts: Identify the specific podcast your ideal CIO (Chief Information Officer),  CMO (Chief Marketing Officer), or whoever listens to based on their industry and interests. These podcasts are GOLD for moving prospects from awareness to consideration. - Curated Newsletters: Seek out targeted Substack newsletters relevant to your niche, not just "gems." Think "Bankless" for crypto enthusiasts or "The Information" for tech insiders. - Engaging Collaborations: Partner with influencers who genuinely understand your audience and know how to engage them on platforms like Instagram Live. Look for influencers who spark conversations and promote meaningful interactions. - LinkedIn Fireside Chats: Host live-streamed chats with industry leaders and your CEO, and top clients. This adds credibility and attracts a wider audience. - Leveraging Trends: Create TikTok accounts or tie into those that creatively engage with relevant trends and topics specific to your industry. Interactive & Community-Driven: - Virtual Conferences: Participate in or host virtual conferences that attract your target audience, offering valuable content and networking opportunities. - Twitch Streams: Consider live-streaming on Twitch for real-time interaction, especially if your target market is tech-savvy or in the gaming industry. - Reddit AMAs: Host Reddit AMAs (Ask Me Anything) on relevant subreddits to directly engage with your audience and answer their questions in an informal setting. - Pinterest Boards: Create curated Pinterest boards around themes your target market actively searches for, showcasing your brand's expertise and visual appeal. Content with Reach & Impact: - YouTube Channels: These channels have content optimized for search, and one interview alone can drive targeted traffic. - Data-Driven Insights: Prioritize creating content backed by data and industry insights that your target market craves, like reports, white papers, or infographics. Remember: If you aren't seeing the results you want with PR, it's almost ALWAYS one of two things. Either your definition of media is too narrow (and hence, strategies are outdated and underperforming), and/or you don't have a distribution plan to go with it. #pr #publicrelations #strategiccommunications #marketing #tech #b2b

Let’s be clear, when it comes to business success, one truth stands tall: Your network is your net worth. But you and I both know, networking is no longer about collecting business cards at events or sending cold messages on LinkedIn. It’s about leveraging the right platforms and opportunities that put you in front of the right people—consistently and impactfully. And that’s where the power of strategic networking comes in. Because Visibility is Not Just About Being Seen—It’s About Being Remembered. Let's say, you might be an expert in your field, have years of experience, and offer incredible value, but if people don’t see you, hear you, and experience what you bring to the table, you’re the best-kept secret in your industry. So, how do you make sure you’re not just another name in the crowd? The key…leveraging the right networks, BUT where are they? In a world that has changed and is changing, constantly, traditional networking events, while still valuable, are no longer the only way to build relationships that lead to business growth. My discovery of Virtual Expos, which I’ve experienced as living, breathing networking and expertise presenting spaces where you’re not just showing up for an hour, or a day, but where you are creating an ongoing presence—available 24/7 for the right people to see and connect with you. Think of it in this way: Instead of hoping someone remembers you from a fleeting networking or speaking event, your expo booth offers deeper levels of connection, building familiarity and trust. Instead of spending time and money traveling to conferences, you can connect globally without leaving your office. Instead of one-time interactions, the expo creates multiple touchpoints—people see your videos, book calls, attend your live presentations, and keep engaging with you. So, for example, let’s say you’re a Nutrition Expert and you’re looking for more recognition in new ways. You’re helping women balance their hormones and feel their best, here’s how you’d leverage the expo platform: - Host an interactive workshop on “How to Eat for Energy & Hormonal Balance." - Offer a free assessment where visitors get personalized tips. - Display downloadable PDF’s and success stories inside your booth. - Use live networking sessions to connect with potential clients or partners—other exhibitors and they may not even be within your industry. So, you see, traditional networking is like throwing a business card into a room full of people, hoping it lands in the right hands. While being and exhibitor at a Virtual Expo is like setting up a powerful, interactive business hub that does the heavy lifting for you and you’re part of a network of high-value connections. If this resonates and you’d like to explore if there’s a seat at the table of my May Virtual Expo, DM me today and we’ll check how you can leverage this opportunity. …and if you’ve not attended a virtual expo yet, what questions do you have, now that you read my post?

One meaningful connection is worth more than 100 surface-level ones. I've always believed that genuine relationships aren't built by chasing metrics but by sharing authentically and engaging with curiosity. For me writing wasn't a strategy. It was a passion. And it was through this authenticity that meaningful connections and opportunities naturally followed. Here’s what I’ve learned about building relationships that last: ✅ Be intentional with connections. Don’t just add people - connect with those who align with your values and aspirations. ✅ Personalize your approach. Whether it’s a message or a comment, show genuine interest. Avoid generic outreach. ✅ Give before you ask. Share insights, offer support, or introduce someone valuable - without expecting anything in return. ✅ Consistent engagement matters. Comment thoughtfully, celebrate milestones, and keep conversations alive. ✅ Bridge online and offline. A virtual coffee chat or meeting at an industry event can turn a digital contact into a real-life ally. ✅ Leverage trends. Use voice messages, co-create content, and explore diverse networks to build richer, deeper connections. Start small. Leave a thoughtful comment. Plan a virtual coffee. Because relationships aren’t just about who you know—but who you grow with. Read more in this week's article. P.S. How do you nurture your LinkedIn connections for long-term value? Share in the comments. 👇

In today's interconnected world, virtual networking has become an essential tool for professionals seeking to expand their horizons and forge meaningful connections. As we navigate through digital spaces, the ability to make a great first impression is more important than ever. So, how can you ensure that you leave a lasting impact in the virtual realm? Let's delve into some strategies that can elevate your professionalism and make you stand out in virtual networking events. Before diving into any virtual networking event, take the time to curate your digital persona. This encompasses everything from your profile picture to your bio and even your background. In virtual networking, active engagement is key to making a memorable first impression. Take the initiative to introduce yourself to others in the event, utilizing features such as chat boxes or breakout rooms to initiate conversations. Remember to actively listen to what others have to say, offering meaningful contributions and fostering authentic connections. One of the most effective ways to make a great first impression in virtual networking is by showcasing your expertise. Share valuable insights, industry knowledge, or relevant experiences that highlight your unique perspective and capabilities. The true value of virtual networking lies in the follow-up. After the event, take the time to follow up with individuals you connected with, whether it's through a personalized email, LinkedIn message, or virtual coffee chat. Lastly, remember mastering the art of virtual networking requires a combination of preparation, engagement, expertise, and follow-up. By implementing these strategies, you can make a great first impression that resonates with your audience and sets the stage for fruitful relationships and professional growth. So, the next time you find yourself in a virtual networking event, seize the opportunity to showcase your professionalism and leave a lasting impact. Your future self will thank you for it. #virtualnetworking #professionalism #networkingtips #expertiseshowcase #careergrowth #businessnetworking National University of Singapore

You ever catch yourself on camera and cringe? 😅 That was me, sitting in the virtual greenroom before EVENTASTIC with GURU Media Hub. I clicked into the tab, lounging all the way back in my chair, with my camera pointing up at me. Y'all. I. Look. ROUGH. 😳 I immediately sat up, which helped a little bit (the middle photo). But the real change came from sitting up properly, adjusting my camera angle to be more straight-on, and holding just a bit of tension in my face. I look happier, healthier, and more engaged. 🙌 These screenshots are literally 2 minutes apart across all 3 images, with the same lighting, same laptop positioning (ie: I didn't put my laptop on a riser or significantly change the distance on the table), and same mental state (ie: not listening to music, talking about a spicy topic, or reading a heady page). Which of these people do YOU want to talk to? When we talk about showing up with "presence", looking "trustworthy", and staying "engaged" in a virtual environment, this little series is the perfect example of how small changes make a huge difference. Nitty gritty tips: - Sit facing a window to take advantage of the natural light - Point your camera straight-on or slightly down to ensure you're eye-level with the camera - Sit up straight, and frame yourself in the center of the video screen to include your chest, entire face, and a bit of space above your head (PS - My friend Lorraine K. Lee wrote a whole book on "Unforgettable Presence". Grab a copy of you want more practical tips on showing up with impact: https://lnkd.in/ezjNRJ5H)

The word "𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴" alone can make some people feel uncomfortable. Whether it seems like an obligation or you're unsure how it can truly benefit you – it’s a common feeling. Here's the reality: networking doesn't have to be something you dread. It can actually be an enjoyable and valuable aspect of your career development. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄: 𝟭. Make it about real connections. Don’t focus on collecting business cards or LinkedIn connections. Approach networking with the mindset of building genuine relationships. Find common ground, have real conversations, and show genuine interest in the other person. Authentic connections are the ones that last and grow over time. 𝟮. Link it to what you already love doing. Networking doesn’t have to be confined to formal events or conferences. Love fitness? Try “sweatworking”—joining fitness classes or activities where you can meet people with similar interests. Whether it’s hiking, volunteering, or attending art exhibits, the key is doing what you enjoy and connecting with others naturally. 𝟯. Use online platforms to your advantage. If in-person networking feels overwhelming, start online. LinkedIn, industry groups, and even Twitter chats are great ways to engage with professionals. You can still build a solid network while sitting comfortably behind your screen. Networking isn’t just about what others can do for you—it’s about creating opportunities to grow, learn, and even help others along the way. The connections you build today could open doors tomorrow, both personally and professionally. 𝗜𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁, 𝗯𝘂𝘁 𝗶𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁. #DrJaclynLee #Networking #CareerGrowth #ProfessionalDevelopment #AuthenticConnections #CareerAdvice

In my conversations with the top C-suite leaders, one thing often comes up: the hesitation and fear to step into personal branding. I hear things like: “What if I look self-promotional?” “I’m too busy running the company.” “My work should speak for itself.” But here’s the truth I share with my clients: You’re not just competing for market share, you’re competing for attention. And in a world where 82% of people trust leaders who have a visible presence online (LinkedIn, Edelman Trust Barometer), staying invisible is no longer an option. Here’s why personal branding is non-negotiable for high-authority leaders: 1️⃣ People trust leaders, not logos. Your corporate brand can only go so far. Studies show that 76% of executives are more likely to trust a company led by a CEO they recognize and respect (Harvard Business Review). By building your personal brand, you humanize your business and earn the trust of stakeholders, employees, and even investors. 2️⃣ Your influence can attract top talent. Nearly 50% of employees say they research a company leader’s social presence before deciding to join (Glassdoor). Personal branding doesn’t just help you attract customers—it’s a magnet for the best and brightest talent. 3️⃣ A strong personal brand is crisis insurance. Think about it: When a crisis hits, would you rather be an anonymous figure scrambling to explain yourself or a respected thought leader people already trust? Leaders with strong personal brands have an edge in controlling the narrative. 4️⃣ You’re already being Googled: control what they see. Like it or not, 71% of professionals Google their leaders (Forbes). If your online presence is nonexistent or outdated, you’re missing a huge opportunity to tell your story your way. I tell them: Personal branding isn’t about self-promotion, it’s about leadership. Here’s how you can start: 1. Share your expertise. Write LinkedIn posts or articles about the challenges your industry is facing and how you’re solving them. Thought leadership builds authority. 2. Show your values. Highlight causes or initiatives you care about. Employees and customers want to align with leaders who stand for something bigger than profits. 3. Be visible but authentic. It’s not about perfection—it’s about being relatable. Share stories from your leadership journey, lessons learned, and even failures. If you’re afraid of personal branding, here’s the truth: Your reputation isn’t optional, it’s already being built, with or without you. The question is, will you own it or let others decide it for you? The leaders dominating their industries today aren’t just experts in their fields- they’re visible, trusted, and human. And when you build your personal brand, you’re not just investing in yourself. You’re building credibility, trust, and opportunities for your company. Are you ready to take control of your narrative? #Leadership #PersonalBranding #Headhunting #ExecutiveHiring #Growth