TikTok hosted an invite-only creator summit in LA last week dedicated to long-form video but didn't mention the potential US ban.
Netflix has been declared the winner of the paid streaming wars, and now it's pivoting to advertising and other new strategies.
Triller hired former TikTok product head Sean Kim to run its namesake app. It is no longer bringing on former T-Mobile exec Kevin McGurn as CEO.
Creator startup Outlandish is blending live selling on TikTok Shop with in-person retail in its new LA store.
The DOJ recommending Google sell its popular browser Chrome comes with a number of knock-on effects.
Google's Chrome browser provides valuable distribution for the company's dominant search engine. Can it thrive without this?
Brands can reach and engage new audiences with Meta's AI tools.
Comcast announced that it would spin off most of its cable networks, including CNBC, into a separate entity.
PubMatic has previously said its platform could help X tap budgets beyond social media, such as display and video advertising.
The lawsuit accuses advertisers of illegally colluding to "collectively withhold billions of dollars in advertising revenue" from Twitter.
After playing to the coasts, Hollywood is leaning into faith-based, conservative-themed, and family-aimed entertainment.
Beyoncé is set to perform songs from "Cowboy Carter" during Netflix's Christmas NFL game day.
Disney CEO Bob Iger, previously a vocal Trump critic, has been quiet on the election, but the company still faces legal and political risks.
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.
Amazon is phasing out its free streamer Freevee, which struggled with identity and financial losses while competing with Prime Video for resources.
The Tech Guild went on strike November 4, the day before the presidential election, threatening to disrupt the paper's election coverage.
Indeed's AI-fueled Pathfinder tool, which will be launched in early 2025, aims to help candidates identify a career path and new opportunities.
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We're just years away from quantum computing making a major impact on our lives, says Citi CMO Alex Craddock.
Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.
YouTuber Zack Nelson, who owns other Teslas, said he's considering selling his Cybertruck due to its polarizing nature.
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Siddharth Taparia developed a system tracking marketing's impact on the business.
WhatsApp is helping Meta generate new revenue growth, and it shows how the company can benefit as users move from public posting to private chats.
A take-private deal by a private equity firm like KKR could help IAS grow further without the quarterly Wall Street scrutiny.
New York Times leaders urged the newsroom to be "unflinching" but "fair" in coverage after former President Donald Trump's election victory.
New York Times tech workers are striking over remote work, pay equity, and subcontracting limits.
New York Times tech workers went on strike Monday, threatening to disrupt operations during the presidential election and its aftermath.
Mike Verdu, Netflix's former games chief, is now leading AI-driven game development for the streaming giant.
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad experts say.
Business Insider reviewed six MrBeast pitch decks for brands such as GM, Ford, and LG to see how he positions himself for sponsorship deals.
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga in 2022.
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's executive producer.
Evertune raises $4 million in seed funding to develop marketing analytics tools that boost SEO on LLMs like ChatGPT, helping brands analyze AI-generated recommendations.
Google's parent company, Alphabet, reported strong third-quarter earnings bolstered by Google Cloud growth.
The Washington Post's decision not to endorse a candidate in the presidential election may have cost it hundreds of thousands of subscribers.
The news sparked fears of management interference and potential self-censorship in a tight race.
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Earlier this year, Citi named Alex Craddock its chief marketing and content officer. Here's the advice he'd give to aspiring marketing leaders.
Venture-capital firms shared the creator startups they saw as promising in 2024, from AI companies to influencer-marketing firms.
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he branched out on his own, launching a consulting firm.
LA's share of US film and TV jobs dropped to 22% in August from roughly 33% about two years earlier, a new data analysis found.
Disney said Monday it would name a new CEO in early 2026 and appointed James Gorman as board chair. People close to the company have questions.
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad revenue and break cookie consent tech.
New York magazine is parting ways with Olivia Nuzzi after a third-party investigation into her work, which found no inaccuracies or biases.
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the traditional TV spot.
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Shop, as the company looks to drive up sales.
Netflix continues to seek out true-crime shows despite the legal risks. "Monsters: The Lyle and Erik Menendez Story" is the latest big hit.
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential brand initiative since its Credit Suisse acquisition.