Atwater Capital, a PE firm that invested in a $100 million raise for a new volleyball league, aims to close the valuation gap in women's sports rights.
3 min read
Dating apps like Tinder, Bumble, and Hinge have new competition. Startups are taking on swipe fatigue and burnout.
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X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 takeover.
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VC firm Slow Ventures has raised $60 million to invest in content creators, targeting YouTubers with an entrepreneurial mindset.
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ReelShort and other mini-drama apps are helping up-and-coming actors like Luke Charles Stafford make a living.
4 min read
Creator content licensing among streamers like Netflix has usually focused on kids' shows but could expand.
4 min read
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Uscreen, a startup that builds tools to help creators directly connect with fans, raised a $150 million investment from PSG Equity.
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The list of big media companies that have drawn Donald Trump's ire keeps getting bigger.
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Tubi, a free streaming service, simulcasted the Super Bowl, helping Fox reach the highest number of viewers in game history.
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Disney and Goldman Sachs are the latest firms to withdraw from previous DEI pledges, while other companies like JPMorgan are standing firm.
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From YouTube to Amazon, MrBeast is forging a new kind of media empire. Traditional movie and TV companies should pay attention.
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The Associated Press was denied access to Trump's executive order signing event.
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Kurt Wilms, senior director of product management at YouTube, shared what types of content viewers want to watch on their TVs.
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Disney told employees in a memo it was shifting DEI efforts to prioritize business goals and company values.
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Netflix has been exploring deals with podcasters as YouTube's rise as a living-room fixture has stoked interest in creator content.
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Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.
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Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
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TikTok Shop is testing a feature that lets users subscribe to products to receive repeat shipments in exchange for a discount.
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Rupert Murdoch's Fox just bought Red Seat Ventures. It's a deal that tells you a lot about the state of media, and politics, in 2025.
3 min read
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
4 min read
Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create his own clothing line.
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Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
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Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ad partnerships.
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Kash Patel did not disclose the stock award in his financial disclosure report, which all federal appointees are required to file.
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Instacart is set to air its first Super Bowl ad on Sunday, featuring nostalgic brand mascots. Its CMO shared details about the process behind the ad.
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Many industries, from ads, to music, to gambling, are betting big on the Super Bowl.
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Tubi will stream the Super Bowl this year. It's owned by Rupert Murdoch's Fox — and also has a bigger share of Black viewers than any other streamer.
3 min read
Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.
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Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.
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Americans are expected to legally bet $1.4 billion on the Super Bowl this year, but the game might not be a windfall for sports betting companies.
3 min read
Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.
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With the Kansas City Chiefs in the Super Bowl and Taylor Swift expected to attend, prop bets are centering on the megastar.
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Marisa Kabas is an independent journalist who runs a newsletter called The Handbasket. She broke down how she built and grew her newsletter business.
8 min read
Michael Lewis, who wrote "Moneyball" and "The Big Short" is warning about the unintended consequences of widespread sports betting in a Q&A with BI.
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New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.
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Fox is arriving late to the streaming party with a new service set to launch by the end of the year.
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Disney has been making a whirlwind of sports streaming moves lately that some analysts worry could confuse consumers.
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Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.
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A former employee at Meta filed a lawsuit against the company earlier this week. Kelly Stonelake alleges sex discrimination and harassment.
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Podcasts are the new talk shows, which is great news for YouTube. Google underlined this in its earnings call Tuesday.
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Tubi will air the Big Game for the first time in 2025. The streamer's CMO hopes having Super Bowl LIX will show viewers the free service is legit.
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The analysts say a bundle is a better model for traditional TV giants like WBD, Disney, and Paramount. Netflix is another story, however.
3 min read
The Daily Beast is profitable for the first time. Has it lost its bite to get there?
24 min read
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Shadi Nayyer joined Meta to oversee its metaverse developer and creator relationships after heading up TikTok's creator programs.
2 min read
Over the years, Netflix has expanded its offerings to include live sporting events and reality shows.
3 min read
Sam Mewis had to medically retire from soccer in the peak of her career. She is staying close to the game she loves with her new job.
5 min read
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