Erin Westergaard

In her role as a results-driven Vice President of Sales and Marketing with over 15 years of experience, Erin specializes in driving market expansion, revenue growth, and customer acquisition. Her career is dedicated to transforming business visions into actionable growth strategies through strategic planning, cross-functional leadership, and data-driven decision-making. She excels in identifying new market opportunities, optimizing customer experiences, and leveraging analytics to drive growth initiatives. Erin's expertise spans market research, product development, digital transformation, and performance marketing, with a strong commitment to fostering collaboration and innovation to achieve exceptional results.

Erin develops and implements growth strategies aligned with corporate goals, identifies and penetrates new markets using competitive analysis and research, and collaborates with teams to launch market-driven products. Leading data-driven marketing campaigns to boost brand visibility and engagement, she enhances customer journeys for increased satisfaction and loyalty. She builds and mentors high-performing, cross-functional teams, manages budgets and financial models to support growth initiatives, and cultivates relationships with stakeholders, partners, and executive leadership.

Some of Erin's notable achievements include increasing annual revenue through strategic market entry, launching innovative products that grow market share, reducing customer churn, and improving marketing ROI through advanced analytics. She believes growth is about creating value, building relationships, and driving innovation. Her approach is grounded in understanding market dynamics, committing to continuous improvement, and fostering a culture of excellence.