Since converting the book club business to CDS Global, Highlights has seen significant cost and efficiency improvements, including the flexibility to scale the business as needed without disrupting operational functions. Alternative sourcing also freed up time for executive management within Highlights to focus on growth opportunities for the company instead of day-to-day operational and regulatory issues.
Since choosing CDS Global as their outsourcing provider, Highlights has seen consistent growth year after year with new and existing customers through a variety of methods including multi-channel marketing campaigns and cross-promotional opportunities. Due to the successful launch of the book club and witnessing first hand CDS Global’s proven ability to handle multiple areas of their business, Highlights converted their subscription fulfillment business and customer service functions to CDS Global, ensuring new growth opportunities and future success to their organization.
