Henry Blodget, CEO & Editor-in-Chief, Business Insider
9:05am IGNITION West 2012 Focus: What's The Future Of Mobile? Presentation by BI Intelligence
9:15am Beyond The Techo-Chamber A Pardon The Interruption-style drill on: mobile devices, top startups, giants like Apple, Facebook and Google, and investing. What’s hot air? What’s next? Interviewer: Henry Blodget, CEO & Editor-in-Chief, Business Insider Ben Horowitz,Co-Founder & General Partner, Andreessen Horowitz
9:35am The Future Of Monetizing Mobile: Geo-Local Targeting, Ads, + BD Moderator: Nicholas Carlson, Deputy Editor, Business Insider Paul Cushman, Sr. Director, Mobile Sales Strategy, Yahoo! Mike Ghaffary, Head of Business Development, Yelp Holger Luedorf, VP, Head of Business Development, Foursquare J.D. Moriarty, Managing Director & Co-head ECM, BofA Merrill Lynch
10:05amCoffee Break Sponsored by: The Talener Group
10:20am Interview: Who Will Win The "Platform Wars"? Windows Phone is the dark horse in the race for the smartphone market against iOs and Android. But will cool new devices, major partnerships with content owners like ESPN & CNN, and local-commerce features change the equation? Interviewer: Matt Rosoff, West Coast Editor, Business Insider Richard Kerris, Global Head, Developer Relations, Nokia
10:30am Content Goes Mobile: What's Working? Which new content products are lucrative? Between games, purpose-built apps, HTML5, branded content, and mobile browsing, what new opportunities are possible?
Moderator: Julie Hansen, President & COO, Business Insider Todd Chaffee,General Partner & Managing Director, IVP Dave Finocchio, Co-Founder & SVP Content and Product, Bleacher Report David Temkin, SVP Mobile, AOL
10:55am The Race For 6 Billion Viewers: The Future Of Music + Video Between VEVO, Facebook, XBOX, PlayStation, iTunes, Web, YouTube, and Amazon, consumers have choices. What are major creator-distributors developing to delight viewers? And which revenue streams -- ads, subscription, freemium, pay-per-view -- work with each use case?
Moderator: Matt Rosoff, West Coast Editor, Business Editor Michael Aragon, VP & GM, Global Digital Video & Music Services, Sony Network Entertainment Amy Banse, Managing Director & Head of Funds, Comcast Ventures Michael Cerda, SVP Product, Vevo
11:20am Short Coffee Break Sponsored by: The Talener Group
11:30am Special Presentation: Tablets, Mobile, + The Web After Search How are Apple, Amazon, Samsung, and others transforming consumer Internet use? Who will capture the biggest market share? Ben Schachter, Senior Analyst, Macquarie Capital USA
11:40am Apple, Google, + The Mobile OS Question: What Do Consumers Want? How much does OS matter vs. device price point? Are consumers device-agnostic and content-crazy, or more picky about hardware and less so on content? Moderator: Drew Ianni, Founder, APPNATION Scott Brady, SVP Digital Analytics, Nielsen Don Dodge, Developer Advocate, Google Matt Murphy, Partner, Kleiner Perkins Caufield & Byers
12:00pm YouTube + The Future Of Online TV: Is It Finally, Finally Here? Moderator: Matt Rosoff, West Coast Editor, Business Editor Courtney Holt, COO, Maker Studios T.J. Marchetti, SVP, Digital Marketing, The Walt Disney Company Shishir Mehrotra, VP Product Management, YouTube & Video, Google
12:25pm What's Actually Working On Mobile? Get the data-backed scoop on ads and consumer behavior from a top analytics company. Simon Khalaf, CEO, Flurry View Flurry's presentation here >
12:35pm Lunch
Attendees can browse Exhibit Hall and attend sponsored Lunch & Learn workshops.
12:40pm
LUNCH SEMINAR #1: Turning Brands Into World-Class Publishers 3 effective (and easy) ways to get past the hype and build a content marking strategy that actually works.
Learn how NewsCred leverages the world's best journalism (fully licensed, full-text articles, images and video) and powerful curation technology to help brands like Orange Telecom, Zurich Insurance and Lenovo create dynamic content experiences quickly and simply -- and build revenue from it. Shafqat Islam, Co-Founder & CEO, NewCred In Fisher West Room
LUNCH SEMINAR #2: Conquer Fragmentation In Mobile + Beyond EachScape is a powerful application-building platform that can jumpstart your project. We offer a drag & drop environment that can be used by non-techies to create and manage high-end, highly custom mobile applications without coding.
Learn why NBC, CBS, Kellogg's and others use EachScape to create and deploy great apps or iOS, Android and HTML5; for phones, tablets and connected TVs.
Hear how a client created an augmented reality app for a large cosmetic brand addressing an audience of millions in less than a month.
See how our clients have gotten apps from concept to market in weeks, not months.
1:45pm Keynote Interview: Where's The Money In Mobile Games? Interviewer: Henry Blodget, CEO & Editor-in-Chief, Business Insider Travis Boatman, SVP Mobile, Zynga
2:05pm Angry Birds: Where Will The Next Billion Players Come From? Interviewer: Nicholas Carlson, Deputy Editor, Business Insider Peter Vesterbacka, CMO, Rovio 2:25pm Case Study In Mobile Disruption: Education How is Shmoop taking advantage of "typical teen behavior" -- device addiction and Web browsing -- to disrupt and improve education? Interviewer: Arden Pennell, Program Director, Business Insider Ellen Siminoff, President & CEO, Shmoop.com David Siminoff, Founder, Chairman, & COO, Shmoop.com; CIO & Co-Portfolio Manager, Thompson Peak Capital
2:35pm The New, New Hollywood: What's Next? Who's transforming entertainment? Hear from two execs behind content from Buffy to Gossip Girl -- dubbed "teen whisperers" by BI -- who are up-ending business-as-usual with digital, Web and branded content. Interviewer: Matt Rosoff, West Coast Editor, Business Editor Matt Diamond, CEO, Alloy Inc. Jordan Levin, CEO, Generate, An Alloy-Digital-owned company
2:50pmCoffee Break Sponsored by: The Talener Group
3:10pm Mobile Giving: Revolutionizing "Doing Good" Interviewer: Arden Pennell, Program Director, Business Insider Laura Arrillaga-Andreessen, Founder & Chairman Emeritus, SV2l
3:25pm How To Win In Mobile Commerce What are key strategies for boosting mobile commerce? How important is content, which boosts sales for giants like Groupon and Gilt Groupe? What about geo-local targeting, deals, and other strategies? Moderator:Kim-Mai Cutler, Writer, TechCrunch Paul Cousineau, VP Mobile Products, Walmart Brian Lee, Co-Founder & Chairman, ShoeDazzle; The Honest Company Michael Shim, VP Mobile Partnerships & Marketing, Groupon Mark Young, VP, Mobile Strategy & Business Development, NBCUniversal Entertainment & Digital Networks and Integrated Media
3:55pm Angels Reveal: The Coolest Bleeding-Edge Stuff I've Seen In The Last Six Months Moderator:Nicholas Carlson, Deputy Editor, Business Insider Jeff Clavier, Founder & Managing Partner, SoftTech VC Mike Maples Jr., Managing Partner, Floodgate Dave McClure, Founding Partner, 500 Startups Aydin Senkut, Founder & Managing Director, Felicis Ventures
4:25pm Short Coffee Break Sponsored by: The Talener Group
4:35pm E-Books + Indie Authors: The Future Of Publishing? Amazon has jolted the publishing supply chain with direct-to-consumer distribution. What's next -- and who profits? Interviewer: Arden Pennell, Program Director, Business Insider Atif Rafiq, General Manager, Kindle Direct Publishing
4:45pm Keynote Interview: The Future Of Mobile Technology Hear from a chip-maker for Apple, among others, on bleeding-edge devices. This $20B-market-cap company has an eye on what's next long before consumers. Get the scoop. Interviewer:Cory Johnson, Editor-at-large, Bloomberg TV; Co-host, "Bloomberg West" Scott McGregor, CEO, Broadcom
5:05pm Keynote Interview: How To Build Mobile-Native Apps That People Love (+ Make Money) Many have stumbled when trying to make successful social apps for mobile devices (and not Web), while others, like Instagram, are soaring. How and why? And where will revenues come from? Interviewer: Sarah Lacy, Founder & Editor, Pando Daily Kevin Systrom, CEO, Instagram
(Note: due to responsibilities related to Milk's acquistion by Google last week, Kevin Rose, CEO, Milk, will no longer be able to participate in this fireside.)
5:30pm Concluding Remarks
5:35pm Cocktail Reception
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