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Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets
3 min read
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Amazon is testing a new program that pays media companies for sending it shoppers
Amazon is testing a new way to pay publishers for driving traffic to the platform, and it could be a bright spot for the challenged media industry.
4 min read
MrBeast shares some of the secrets of his success, including hiring strategies and weathering criticism
YouTuber MrBeast outlined his approach to entrepreneurship, including hiring and focus. He discussed how he created his chocolate brand Feastables.
4 min read
The brands dominating with influencers, from giants like Spotify and Netflix to fast-growing celebrity businesses
Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were fast-growing, found CreatorIQ.
4 min read
Advertisers hit back at Rumble lawsuit in a new filing, calling it an attempt to 'weaponize' antitrust laws
Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.
5 min read
TV companies deepen their embrace of YouTube as they look for new ways to make money and find viewers
Media companies have been putting full-length episodes of shows, entire movies, and even originals onto YouTube.
7 min read
Why ESPN doesn't need MLB
ESPN and MLB are opting out of their TV deal early. Analysts say ESPN's coming streaming service will be just fine without baseball.
4 min read
Meta takes aim at the black market for Instagram accounts and services in 2 new lawsuits
Meta filed a lawsuit alleging one of its users bought and sold Instagram usernames. This is the first time it's filed such a suit in the US.
3 min read
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
4 min read
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TikTok is ramping up RTO, and some are balking at the new requirements
TikTok plans to track how long its US e-commerce staffers are in the office, with specific rules about when they have to be at work.
3 min read
ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes
ScorePlay has raised $13 million in Series A funding from VCs and pro athletes. The company offers AI-powered content tools for sports teams and leagues.
4 min read
TikTok's top music exec is leaving after helping turn a lip-syncing app into a music industry force
TikTok's top music executive, Ole Obermann, is leaving the company next month after helping transform the app into a music industry staple.
2 min read
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OpenWeb's ousted founder and CEO is back at the tech company in an advisor role after a messy boardroom battle
OpenWeb's ousted CEO, Nadav Shoval, returned as senior advisor after a public boardroom battle, settling a legal dispute.
3 min read
Meta's global affairs chief highlights Trump as its possible new defender against EU regulators
Meta's global affairs lead Joel Kaplan said the company would alert Trump when it felt it was being unfairly targeted abroad by regulators.
3 min read
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
TikTok has until April 5 to find itself a new owner because of a divest-or-ban law. Here's what may happen next as the company fights for its future.
7 min read
Elon Musk's X is pulling big-name advertisers back
Elon Musk's close ties to the president is one factor enticing advertisers to return and investors to buy its debt.
8 min read
How dating apps are changing in the wake of swiping fatigue and new startups emerging
Dating apps like Tinder, Bumble, and Hinge have new competition. Startups are taking on swipe fatigue and burnout.
2 min read
Elon Musk's X is winning advertisers new and old — but the comeback has a long way to go
X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 takeover.
5 min read
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A startup that helps influencers launch their own apps pulls in a $150 million investment
Uscreen, a startup that builds tools to help creators directly connect with fans, raised a $150 million investment from PSG Equity.
3 min read
How streamer Tubi helped Fox's Super Bowl broadcast boost viewership and ad revenue
Tubi, a free streaming service, simulcasted the Super Bowl, helping Fox reach the highest number of viewers in game history.
3 min read
YouTube is watched more on TVs than phones. A top exec explains what videos do best on the big screen.
Kurt Wilms, senior director of product management at YouTube, shared what types of content viewers want to watch on their TVs.
4 min read
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Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper
Netflix has been exploring deals with podcasters as YouTube's rise as a living-room fixture has stoked interest in creator content.
6 min read
Nike had the buzziest Super Bowl ad on social media, data shows
Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.
3 min read
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Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
4 min read
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TikTok challenges Amazon as it tests a new subscription model for Shop
TikTok Shop is testing a feature that lets users subscribe to products to receive repeat shipments in exchange for a discount.
2 min read
Inside Coors Light's Super Bowl campaign: CMO explains its formula to stand out
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
4 min read
Nike made a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
3 min read
20 of the most iconic Super Bowl commercials of all time
From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about.
7 min read
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Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers
Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ad partnerships.
3 min read
What's it like to make your first Super Bowl ad? Scary, Instacart's CMO says.
Instacart is set to air its first Super Bowl ad on Sunday, featuring nostalgic brand mascots. Its CMO shared details about the process behind the ad.
5 min read
A new social music platform just hit 1 million users. Here's the pitch deck it used to close its $8 million seed round.
Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.
7 min read
Why so many creators are getting into podcasting
Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.
5 min read
How a journalist used her newsletter to break the story about a White House plan to freeze federal grants — and how she's building a business
Marisa Kabas is an independent journalist who runs a newsletter called The Handbasket. She broke down how she built and grew her newsletter business.
8 min read
NAACP's top marketer tackles everything from DEI rollbacks to the organization's first foray into daytime TV
Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this critical moment for DEI, and its first foray into daytime TV
8 min read
New York magazine is ramping up its pop-up newsletter output as it looks to cut through inbox noise
New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.
6 min read
Fox is taking a 'modest' approach to a new streaming service. That could make it a smart bet in a packed field.
Fox is arriving late to the streaming party with a new service set to launch by the end of the year.
3 min read
Bob Iger explains Disney's confusing sports strategy
Disney has been making a whirlwind of sports streaming moves lately that some analysts worry could confuse consumers.
3 min read
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.
6 min read
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Meta hires a former TikTok exec to build relationships with metaverse developers and creators
Shadi Nayyer joined Meta to oversee its metaverse developer and creator relationships after heading up TikTok's creator programs.
2 min read
Elon Musk's X is suing more advertisers over ad 'boycott'
Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell have been added as new defendants in X's antitrust lawsuit.
3 min read
Hollywood wants its next 'Beast Games'
Agents, producers, and creator-side executives say studios and streamers have become more open to working with creators.
6 min read
Social-shopping startups are raking in funding amid TikTok ban
Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.
5 min read
Hollywood's new formula: Fewer TV shows
Ampere Analysis expects spending on entertainment content among big streamers to remain flat in 2025.
4 min read
Why the owner of UFC and WWE is having a moment
Since merging WWE and UFC, TKO Holdings has expanded the possibilities for fight sports and entertainment with media deals, sponsorships, and events.
5 min read
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Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.
With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.
4 min read
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Influencer management firm Shine Talent acquires Spark Media as creator deals drive M&A
Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.
2 min read
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Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats up
Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.
4 min read
NBC News cuts about 40 staffers as layoffs hit news media
The NBC News layoffs are scattered across the organization. The company is encouraging people to apply for about 12 new roles, mostly in digital.
2 min read
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Alex Cooper's Unwell Network is moving beyond podcasts with a new YouTube channel
The channel from the "Call Her Daddy" star debuts February 3 and will feature Unwell's first original short-form series with BookToker Kierra Lewis.
2 min read