Lip Sewing Kit (1970- )

In 1970s Scarfolk, women over the age of 18 were legally required to be a certain weight and shape. If those who didn't conform to official regulations dared to go outside during daylight hours (assuming they had the appropriate free-movement paperwork), they were stopped on the street by police armed with tape measures, weight scales and portable plastic surgery instruments.

Because kerbside operations were frequently botched, many women went to drastic lengths to meet the government's slender ideal. An example of this was the Lip Sewing Kit (see above) which thousands of women received as Christmas and birthday gifts. It was also sometimes prescribed by doctors.

The kits had originally served a different purpose. They were the brainchild of a government welfare minister (and cotton thread magnate) whose department had previously used them to silence political prisoners and other enemies of the state. When the supply of all such people was exhausted, a commercial application for the product had been sought.

For more about women's rights, see unwed mothers and 'Bastard Lanes', the 'Spread -Em Campaign', romance novels, 'Seducing Students & Secretaries' (BBC 1, 1977) and the 'Women Outside' I-Spy book.

The 2ndth Pan Book of Horror Stories (1973)

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While many of Pan's horror collections dealt with typical horror fare – the supernatural, the black arts, and murder – The 2ndth Pan Book of Horror Stories, published in Scarfolk in 1973, collected stories about the most fearful abomination in all of creation: mankind.

Mankind was the only organism to top both the government's list of greatest threats and its list of most endangered species and it's very likely there was a correlation.

Scarfolk Council was particularly keen to emphasise the potential rarity, thus value, of humans. It had bred thousands of useless people in a secret eugenics experiment, which had run out of funds, and needed to sell off the surplus to recoup some of its losses.

Unfortunately, the council flooded the market. By 1975, a small group of nondescript humans could be picked up for as little as £25 and as the decade drew to a close charity shops were full of them. Eventually, a landfill site was opened and the council gave all the unwanted people the bus fare that would take them to their final resting place.

Real British Living Cement

Scarfolk's elite lived in hillside enclaves on both sides of the town. In 1971, these rich, wealthy and powerful residents decided that they wanted to travel freely between each other without having to pass through town where they might "contract a disease such as rabies or poverty from one of the underdeveloped proles".

They resolved to build a vast bridge over the town but soon learned that the costs would be exorbitant. Collaborating with the council and building contractors, they invented a new, cheaper cement aggregate that was not only "freely available and completely natural" but it also helped to reduce spending in other areas, mainly social welfare.

For weeks after the opening of the bridge, the muffled cries and groans that could be heard coming from within the structure were ascribed to high winds. It was only when limbs and other body parts began poking through the time-worn concrete years later that the bridge acquired its nickname "the big bridge in which all the worthless missing townspeople are buried".

Local business leaders were outraged that the truth had not come to light much earlier, especially because they had missed out on years of exploiting the bridge as a tourist destination.

More cement-related artefacts HERE.

"Trampvertising" (1973-1979)

 

 In 1973 the council ratified a bylaw which legalised the exploitation of all homeless people as advertising spaces. It became known as 'Trampvertising'. At first, only small, local businesses took advantage of the new law but large corporations soon started bulk buying advertising space, which drove up prices.

These big companies also insisted on the option of permanent tattoo advertising because their homeless human billboards frequently lost, ate or soiled the paper-based marketing materials.

By 1975 Scarfolk Council could no longer meet the demands of national and multinational businesses and began losing clients to neighbouring towns. To stay competitive, the council had no choice but to generate new advertising space.

It did this by targeting poor families and individuals at risk, ensuring that they lost their homes and livelihoods through a series of punitive taxes and fines. These included the exorbitant Gormless Tax and the Unemployment Tax, which charged jobless citizens 37% of the wage they would have earned had they become a barrister and not been barred from attending a good school.