Real British Living Cement

Scarfolk's elite lived in hillside enclaves on both sides of the town. In 1971, these rich, wealthy and powerful residents decided that they wanted to travel freely between each other without having to pass through town where they might "contract a disease such as rabies or poverty from one of the underdeveloped proles".

They resolved to build a vast bridge over the town but soon learned that the costs would be exorbitant. Collaborating with the council and building contractors, they invented a new, cheaper cement aggregate that was not only "freely available and completely natural" but it also helped to reduce spending in other areas, mainly social welfare.

For weeks after the opening of the bridge, the muffled cries and groans that could be heard coming from within the structure were ascribed to high winds. It was only when limbs and other body parts began poking through the time-worn concrete years later that the bridge acquired its nickname "the big bridge in which all the worthless missing townspeople are buried".

Local business leaders were outraged that the truth had not come to light much earlier, especially because they had missed out on years of exploiting the bridge as a tourist destination.

More cement-related artefacts HERE.

Drug Advertisements (1970)

When Scarfolk's Mayor Ritter announced his determination to fight the war on drugs, he meant it. He also knew that if you want to win a war, it has to exist in the first place. Fortunately, Ritter had shares in the Cavalier Pharmaceutical company with whom the council secretly collaborated on a scheme to introduce vast amounts of highly-addictive narcotics into the daily lives of Scarfolk children.

The scheme not only bolstered Cavalier Pharm and other local industries; by the end of the decade it had also attracted increased government funding for the region's police and prison services. Additionally, as many young addicts didn't make it to adulthood, the strain on the NHS and welfare programmes was greatly reduced.

When Ritter was lauded for his services to the town, he said he had only done it for the children who, he declared, "are the future", though it became apparent that he specifically meant his own children who had been conceived during occult rituals, had never been exposed to the drug schemes and now had many more career opportunities than they might have had otherwise.

Above and below are 1970 drug advertisements by Cavalier Pharm. By 1972 barbiturates had been introduced to school milk, and drugs such as heroin were included in the ingredients of Pick 'n' Mix sweet selections.

More Cavalier Pharm related posts: Mindborstal and Children & Hallucinogens: The Future of Discipline.  See also: Lobottymed (Discovering Scarfolk. p.15) and Placebol (Discovering Scarfolk. p.66).

"Trampvertising" (1973-1979)

 

 In 1973 the council ratified a bylaw which legalised the exploitation of all homeless people as advertising spaces. It became known as 'Trampvertising'. At first, only small, local businesses took advantage of the new law but large corporations soon started bulk buying advertising space, which drove up prices.

These big companies also insisted on the option of permanent tattoo advertising because their homeless human billboards frequently lost, ate or soiled the paper-based marketing materials.

By 1975 Scarfolk Council could no longer meet the demands of national and multinational businesses and began losing clients to neighbouring towns. To stay competitive, the council had no choice but to generate new advertising space.

It did this by targeting poor families and individuals at risk, ensuring that they lost their homes and livelihoods through a series of punitive taxes and fines. These included the exorbitant Gormless Tax and the Unemployment Tax, which charged jobless citizens 37% of the wage they would have earned had they become a barrister and not been barred from attending a good school.

Unreleased Star Wars Merchandise Prototypes (1977)

Some claim that movies have become mere advertisements for their own merchandising and that even before a film is released the public has been overwhelmed by a tsunami of branded products, from toys to clothing, watches and perfumes; food and drinks to firearms and trafficked children.

The original Star Wars film was one of the first to capitalise on its merchandising potential by producing desirable, limited-edition toys that children (and their parents) could never afford. Even today, rare items such as the 1:1 scale, functioning Death Star can now reach upwards of £114 billion in auction, even more if it's still in the original box (batteries bought separately).

Back in 1977, SMS (Scarfolk Medical Supplies Ltd) desperately wanted to get on the Star Wars bandwagon and prepared a pitch for a series of potential tie-in products aimed at sick and other feeble citizens who are a drain on NHS resources. In addition to the product mockups posted above and below, there were also Darth Vader oxygen masks for asthmatics, X-Wing-X-Ray machines, Sith bedpans, and Chewbacca toupees. Even the slogan on the promotional catalogue reads: "Use the Forceps!" 

SMS were also very keen to tap the enormously valuable post-life demographic. For patients who didn't survive their medical conditions, there were mortuary items such as Greedo body bags, Jedi Embalming Materials and R2-D2 urns, all of which ensured that even after death it was impossible to escape exploitation by a movie brand.

NHS Health Warning Poster (1978)

In 1978 the Notional Health Service was struggling to cope with its lack of funds. Overspending was unavoidable and the threat of closure was ever present. However, Scarfolk Council's department for health and knitting hit upon a simple method to radically reduce spending.

Firstly, taking its lead from a household insurance policy, the council recategorised many serious (thus expensive) illnesses as ineligible for treatment. Cases were dismissed due to "general wear and tear" or "acts of god", and the council even went as far as to recommend that patients with serious physical ailments "contact the manufacturer for further assistance". Secondly, the spread of disease in hospitals was cut by 90% by removing and prohibiting sick patients.

Patients with cheaper, non-threatening conditions were admitted to NHS hospitals, but only if they understood that they might share a bed with up to 9 other patients and/or a startup business that had rented the bed as office space. Patients were also subjected to virtually costless placebo trials. In fact, all treatments in 1979 were placebos consisting of either sherbert infusions (the town mayor was a major stakeholder in a Scarfolk confectionery factory) or daily rituals conducted by a coven of witches, who chanted in hospital car parks around an effigy of a nature deity made from balloons.

The cost-cutting scheme was successful and other regions adopted the same model. Not treating people was the only way to keep the NHS a viable, going concern, permitting it to continue what it has always done best: treat people.

"Watch Out! There's a Politician About" Election Week Posters (1975)

The general election will soon be upon us so we thought we'd upload a new poster every day during the week's run up.

All the posters are from the 1970s 'Watch Out! There's a Politician About' campaign.

Just before the Scarfolk election of 1975 the ruling party was keen to permanently eradicate all political opposition and set out to smear what it called a 'hazardous surplus of politicians and others suffering from civic delusional disorders'. The incumbent's aim was to bring about a state of emergency that would permit a legal postponement of the election, a postponement that could, in theory, become indefinite.

The smear campaigns knew no bounds as one politician after another was exposed for corruption, sexual and moral improprieties, and poor table manners. The media was awash with reports that many election candidates were telepathically controlled by immigrants, who, it was alleged, were all born of the same non-human mother and functioned as a hive mind.

As the campaign gathered pace, there were even 'false flag' acts of terror. For example, when a bomb destroyed the headquarters of the National Health Service in May 1975, it was blamed on exploding lice carried by the children of liberal and intellectual parents, and in the same month a plot was uncovered to shackle the UK to mainland Europe with billions of tonnes of string below the waves of the English channel.

Use your vote wisely. Alternatively, vote for one of the parties currently on offer.

Confectionery-Branded Cigarettes (1970s)

As part of its decade-long Cigaretiquette campaign (see here), Scarfolk council wanted children to start smoking cigarettes, cigars and pipes as young as possible.

The council's first attempt to sell candy cigarette sticks (sometimes in faux tobacco-branded packaging) hadn't appealed to Scarfolk children and the council was forced to revise its approach.

It did so by simply reversing the concept: Real cigarettes were now packaged as familiar, desirable confectionery (see right & below) and then mixed in among genuine chocolates, sweets and other products containing experimental, addictive, psychotropic temperament modifiers.

Additionally, the council funded a 1979 big-budget remake of 'Charlie and the Chocolate Factory', renamed 'Toby and the Tobacco Factory'. As in the original, the hero, Toby Bucketkicker, eventually becomes the owner of the tobacco factory, though in the update only after the factory's owner dies of a respiratory illness. In the musical sequel, Toby also goes on to intimidate governments and falsify medical research to feed his own rapacity.

Confectionery companies didn't like children cutting down on chocolate. They strongly opposed the substitutions, particularly because, as was later revealed, they had invested heavily in the Cavalier Pharmaceutical Company, which had been stockpiling insulin for several years to raise its value.

By the end of the decade, the council's scheme paid off and juvenile smoking was up 68%, generating a huge tax revenue.

"Inhale for Britain" (1974)

In the 1970s a government think-tank headed by Scarfolk councillor E. Bernays predicted that 21st century Britain might see a much-increased elderly population. Already faced with a recession, the government decided on a two-pronged solution that would not only reduce the numbers of future senior citizens but also boost the economy.

It strongly encouraged people, especially children, to smoke and then, once addiction had become more widespread, the tax on cigarettes was raised. The short-term plan was to bolster the economy with the tobacco levy and, in the long term, drastically reduce the number of people reaching pensionable age by ensuring they develop fatal, smoking-related illnesses.

To further secure economic stability the government also began slowly dismantling the NHS (Notional Health Service) so that it could not be made financially accountable for any pensioners who accidentally slipped through the net and stubbornly endured.

The poster below from 1974, which was aimed at impoverished children, took advantage of the national pride and sense of 'Britishness' which had been fabricated by an earlier government propaganda campaign intended to control the uneducated.

Find out how this campaign developed with confectionery branded cigarettes.

"Scarbrand Pie Filling" Food Scare (1975)

At harvest time in Scarfolk, families donated food, household items and other objects they were going to dispose of anyway, to people who were too lazy to go shopping themselves. Canned products were most often donated (because they are easier to throw), but that ceased in the mid-70s following a food scare.

Tests on Scarbrand's meat-flavoured pie fillings had shown that each can might contain up to 7% ergot-impregnated stoat faeces, which had most likely leaked from a farm that specially bred animals and children for pagan rituals.

Scarbrand admitted culpability but did not recall their products. They maintained that most customers weren't qualified or even clever enough to notice the contamination because the genuine, non-faecal ingredients were so similar in colour, texture and odour to the faeces that they were virtually indistinguishable.
Secondly, the hallucinogenic ergot content was so high that the vast majority of affected customers would not be able to remember their name, or even that they were human, much less complain about the pie filling.

Scarbrand's public relations director publicly ate stoat faeces to demonstrate that it would not have any adverse effects. However, when he and several consumers fell ill and hijacked a garden centre which they tried to drive to the Lake District, Scarbrand relented and advised consumers to discard the questionable 7% of their pie fillings. They even incorporated the message into their TV ad campaigns.
"Only greedy people eat ALL their food. Scientists have proven that eating more than 93% of your food could affect your health".

By the end of the 1970s, with no improvement in consumer health, Scarbrand was forced to provide the ergot-laced stoat faeces in a separate sachet.

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The Scarfolk Towers Murders - Comic Book Adaptation (1977)

Some of you may recall the spate of murders at Scarfolk council's social housing flagship, Scarfolk Towers (it was touched upon in Scarfolk's tourist literature. See here for more information).

In 1977 there was a comic-book adaptation of the murders which served not only to lure tourists to Scarfolk but also entered the curriculum of the Business & Sociopathy Diploma course at Scarfolk Technical College. 'The Scarfolk Towers Expirations' comic became a seminal work and inspired many of Scarfolk's most successful entrepreneurs, bankers and politicians.

When one of the 'Scarfolk Towers' killers, three-year old Trevor Smite, was finally apprehended, he was presented with a 'Businesschild of the Year' award and offered 23.5% of any revenue generated by his homicidal spree, the highest payout to date for a sociopath under the age of ten (see here for the poster warning residents about dangerous children).

Trevor became a household name and hosted his own quiz panel show, 'Capitalism Punishment', on BBC Radio Scarfolk. The show penalised contestants for inadvertently introducing ethical or moral considerations into hypothetical, potentially lucrative business propositions.

More pages from 'The Scarfolk Towers Expirations' may be posted in the future.

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