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1-UP Studio Inc.(JP)(CN) (formerly Brownie Brown Inc.(JP) until 2013) is a first party development studio owned by Nintendo which is comprised mostly of ex-Square designers and artists (pre-Enix merger).

They work on mainline, large-scale games for Nintendo's franchises such as Super Mario, Zelda and Animal Crossing.

Company History[]

The company was founded in June 2000 in Musashino City, Tokyo, Japan by many ex-Square staff during its then-processing merger with Enix. It was founded as a wholly-owned subsidiary of Nintendo, and released their first game, Magical Vacation for the Game Boy Advance in 2001 in Japan only, but their next title, Sword of Mana, was published by Square Enix in Japan in 2003 for the GBA.

Since launch, the company has developed and co-developed games published by Nintendo, while some are published by third-party companies including Square Enix, AQ Interactive, and Marvelous. It has worked on Mother 3 in 2006, Heroes of Mana in 2007, Professor Layton and the Last Specter in 2010, and Super Mario 3D Land in 2011.

On February 1, 2013, they restructured into 1- UP Studio and relocated to Chiyoda-ku, Tokyo, Japan. Since then, it has worked on several games for Nintendo's IPs, mainly the Super Mario series, as well as games such as Ring Fit Adventure and Animal Crossing: New Horizons. Staff that left in the restructure formed the company Brownies. In 2020, they moved into Kanda Square with the other Nintendo Tokyo teams, Game Freak and HAL Laboratory.

List of games[]

As Brownie Brown[]

Game title Platform Year of release
Magical Vacation
14Game Boy Advance
2001
Sword of Mana
(published by Square Enix in Japan)
14Game Boy Advance
2003
Magical Starsign
17Nintendo DS
2006
Mother 3
14Game Boy Advance
2006
Heroes of Mana
(published by Square Enix)
17Nintendo DS
2007
Blue Dragon Plus
(published by AQ Interactive)
17Nintendo DS
2008
A Kappa's Trail
19DSiWare
2009
Lively Garden
(published by Marvelous)
17Nintendo DS
2010
Professor Layton and the Last Specter
("London Life" minigame)
17Nintendo DS
2010
Super Mario 3D Land
(Graphics)
23Nintendo 3DS
2011

As 1-Up Studio[]

Game title Platform Year of release
Fantasy Life
(co-developed with Level-5; published by Level-5 in Japan)
(Nintendo DS version planned, but cancelled)
23Nintendo 3DS
2012
Super Mario 3D World
(co-developed with Nintendo EAD Tokyo)
25Wii U
2013
Captain Toad: Treasure Tracker
(co-developed with Nintendo EAD Tokyo)
25Wii U
2014
Flipnote Studio 3D
(co-developed with Nintendo EAD Tokyo)
23Nintendo 3DS
2015
The Legend of Zelda: Tri Force Heroes
(co-developed with Nintendo EAD Group No. 3 and Grezzo)
23Nintendo 3DS
2015
Super Mario Odyssey
(co-developed with Nintendo EPD Tokyo)
28Nintendo Switch
2017
Captain Toad: Treasure Tracker (Switch/3DS)
(co-developed with Nintendo Software Technology)
28Nintendo Switch
23Nintendo 3DS
2018
Ring Fit Adventure
(co-developed with Nintendo EPD)
28Nintendo Switch
2019
Animal Crossing: New Horizons
(co-developed with Nintendo EPD)
28Nintendo Switch
2020
Super Mario 3D All-Stars
(co-developed with Nintendo EPD Tokyo and Nintendo European Research & Development)
28Nintendo Switch
2020
Super Mario 3D World + Bowser's Fury
(co-developed with Nintendo Software Technology)
28Nintendo Switch
2021

Trivia[]

  • Brown is the name of Brownie Brown's mascot. According to their English website, Brownie means "a hardworking elf".
  • Hence its name, it is renamed after the 1-Up Mushroom power-up from the Mario series which they worked the games on.

Gallery[]

External links[]

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