Speaking & Media

We too often assume that consumers act rationally. We believe them when they say they want this feature and we assume they will actually use it once we build it. But there’s a gap between what consumers say they’ll do and what they actually do. How do we bridge this gap and design products based on actual consumer decision making and behavior?

This talk will get to the core of irrational decision-making. Evelyn will share funny stories about our irrationality while also providing novel, insightful ways to design products and services that align with these irrationalities.

See Evelyn in action and discover other signature topics here.

Money is a constant part of life — for everyone. Yet despite its importance, more often than not, we end up making decisions that aren’t optimal. This talk will reveal how and why people are irrational with their money and how companies can design products and services that help people be smarter.

Richard will go over surprising experiments that his team has done and highlight just how easy it is to change behavior.

Does personalization live up to the hype? This talk challenges assumptions around personalization. Katie will break down the limitations of relying on surveys and self-reported data and explore why leading with benefits rather than features creates a more powerful user experience.

She’ll reveal the power of ‘anti-recommendations’ (i.e. telling people what not to do) and their impact on trust-building. She’ll also share how marketers can more efficiently influence initial perceptions through less costly design decisions. You’ll gain a fresh perspective on user-centric design.

Discover more of Katie’s signature talks here.

Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no — a reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.

Lindsey will go over her compelling research that highlights just how misleading customer research is. She’ll take us through step by step the process that behavioral economists go through to understand behavior and then change it.