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We apply behavioral science to make people
happier, healthier & wealthier.
Behaviorally Informed Design for Better Products and a Better World
See Our Impact. Read the Case Studies.
How do you increase new patient engagement? We designed a suite of behavioral interventions for Belong Health that accomplished this. Read on to discover how we did it and what we learned.
Our prompts successfully reduced flagged content shares by 24% when compared to a control group.
I feel like we've been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.
Ryan Murphy,
Director of User Experience at Indeed
Director of User Experience at Indeed
Our Consulting Services Drive Growth, Engagement, & Innovation.
We use the psychology of decision-making to create innovative solutions that drive behavior change.
We use a variety of rigorous tools to assess what to build and how.
We help you get the healthiest, most productive and engaged employees.
Reimagine your current business or launch a new one—with our corporate venture-building service.
Our Method: Behavioral Design
Discover our scientific approach to designing and growing solutions that change behaviors.
Learn to Apply Behavioral Economics
Get the tools, principles, and practice you need to shape decision-making for the better as a product manager, marketer, or designer.
Train Your Team to Apply Behavioral Design
Our custom trainings teach your team how to apply behavioral insights while solving your biggest product challenges. You learn the seminal psychologies that drive your customers’ behavior and design smart solutions to address them.
Irrational Labs has created a fantastic framework for thinking about behavior change and how to test it out in the wild.
Kelvin Kwong,
VP of Product at Big Health
VP of Product at Big Health
Behavioral Design Blog
Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.
TEDx Talk: Kristen Berman
Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.