Merit America: Doubling Career Track Course Completion Rates

How do you help students navigate financial commitments and complete career-transforming programs? Merit America teamed up with Irrational Labs to reimagine the loan process, using behavioral science to simplify complex steps and reduce cognitive overload. The result? A 100% increase in course completion rates, with more learners now able to pursue higher-paying jobs.

How do you help investors avoid a lapse in earnings by reinvesting when their bonds mature?  Irrational Labs partnered with the National Treasury of Brazil and B3, Brazil’s main stock exchange, to test behaviorally-informed messages to investors. The experiment drove five times more scheduled reinvestments relative to control.

How do you capture attention and motivate more users to engage with new features? We partnered with Lyft to test messaging that would do just that—and increased new driver opt-ins by 173%. Read to find out how we did it.

How can we enhance communication to increase participation in the RESEA program and improve job seeker engagement in finding meaningful employment?

How do you help people repay loans faster? Common Cents Lab, a Duke University initiative co-led by Kristen Berman, Wendy Da La Rosa, and Mariel Beasley, worked with EarnUp to do this using behavioral insights.

How do you make physician reports easier to parse and more useful for providers? Learn how we worked with Belong Health to hone in on a critical source of data overload for physicians.

How do you increase new patient engagement? We designed a suite of behavioral interventions for Belong Health that accomplished this. Read on to discover how we did it and what we learned.

Could telling people when they’re spending more than others help them spend less? Common Cents Lab partnered with Arizona Financial Credit Union to learn how social proof can impact financial behavior.