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16:20 is a hip-hop fashion label appearing in Grand Theft Auto IV and Episodes from Liberty City.

Description[]

It is featured on the travel guide website Peep That Shit, under the "Hip Hop" shopping section. It is also mentioned on the Designer Slave website, which boasts of having the brand’s stolen extra-baggy jeans in stock for $45. Certain pedestrians across Liberty City can be seen wearing the brand's clothing. Despite the brand’s online mentions and appearances on pedestrians, the player cannot obtain any clothing from this brand.

Influence[]

The brand's name, 16:20 (which represents 4:20 PM in military time), is a reference to the 4:20 cultural movement associated with marijuana.

Gallery[]

Trivia[]

  • The brand's logo is reminiscent of New York rapper Flavor Flav, known for constantly wearing his trademark clock necklaces.
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