The +1 button will appear next to each search result
After pressing the +1 button, you have the option to undo the action immediately
Say, for example, you’re planning a winter trip to Tahoe, Calif. When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pasta recipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.
The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results). For more information about +1, watch this video:
So how do we know which +1’s to show you? Like social search, we use many signals to identify the most useful recommendations, including things like the people you are already connected to through Google (your chat buddies and contacts, for example). Soon we may also incorporate other signals, such as your connections on sites like Twitter, to ensure your recommendations are as relevant as possible. If you want to know who you're connected to, and how, visit the “Social Circle and Content” section of the Google Dashboard.
To get started +1’ing the stuff you like, you’ll need to create a Google profile—or if you already have one, upgrade it. You can use your profile to see all of your +1’s in one place, and delete those you no longer want to recommend. To see +1’s in your Google search results you’ll need to be logged into your Google Account.
We’ll be slowly rolling out +1’s, starting in English on Google.com. If you can’t wait to start seeing +1’s, we’ll soon let you opt-in to the launch by visiting our experimental search site. Initially, +1’s will appear alongside search results and ads, but in the weeks ahead they’ll appear in many more places (including other Google products and sites across the web). If you’re an advertiser and want to learn more about how the +1 button works on search ads and websites, visit our AdWords blog.
We’re confident that +1, combined with all of the social content we’re now including in search, will mean even better, more relevant results than you get today.
Today we’re doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages—it’s also about relationships. That’s why we introduced Google Social Search in 2009, and why we’ve made a number of improvements since then. Today we’re taking another step forward—enabling you to get even more information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website.
First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture:
Social search results can rank anywhere on the page, and you’ll see who shared the result in the annotation underneath
Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation (which is visible only to you, and only when you’re signed in). For example, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu:
Now Social Search includes links people share on Twitter and other services
Third, we’ve given you more control over how you connect accounts, and made connecting accounts more convenient. You can still connect accounts publicly on your Google profile, but now we’ve added a new option to connect accounts privately in your Google Account. (After all, you may not want everyone to know you’re @spongebobsuperfan on Twitter.) In addition, if our algorithms find a public account that might be yours (for example, because the usernames are the same), we may invite you to connect your accounts right on the search results page and in your Google Account settings:
The new setting enables you to choose whether or not to show your connected accounts publicly on your Google profile
For an overview of Google Social Search and our new features, check out the explanatory video:
As always, you’ll only get social search results when you choose to log in to your Google Account. We’re starting to roll out the updates today on Google.com in English only and you’ll see them appear in the coming week. With these changes, we want to help you find the most relevant information possible, personalized to your interests and the people you care about. To learn more, check out our help center.
Posted by Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager
The new heart of the homepage is something we call “News for you”: a stream of headlines automatically tailored to your interests. You can help us get it right by using the “Edit personalization” box to specify how much you’re interested in Business, Health, Entertainment, Sports or any subject you want to add (whether it’s the Supreme Court, the World Cup or synthetic biology). You can choose to view the stories by Section view or List view, and reveal more headlines by hovering over the headline with your mouse. We’ll remember your preferences each time you log in. If you don’t want customized Google News, hit “Reset personalization" to clear all personalization preferences. If you haven't previously customized and would prefer not to, simply close the “Edit personalization” box. You can always go back and change it later.
To give you more control over the news that you see, we’re now allowing you to choose which news sources you’d like to see more or less often. You can do so in News Settings. These sources will rank higher or lower for you (but not for anyone else) in Google News search results and story clusters. We’ve also added keyboard shortcuts for easier navigation, like in Gmail or Google Reader. When you’re in Google News, hit the question mark key to pop up a full list of shortcuts.
There are the subjects that interest you and then there’s the major news of the day. To make it easy for you to find the big stories like Hurricane Alex, we’re adding links to topics that many outlets are covering. You’ll find these topics in the Top Stories section on the left side of the homepage as well as in linked keywords above headlines. Clicking on a topic link takes you to a list of related coverage that you can add to your news stream. You can change your preferences any time in “Edit personalization.”
We’re also more prominently displaying the Spotlight section, which features stories of more lasting interest than breaking news and has been one of our most popular sections since we introduced it last fall. And then there’s local news; we’re now highlighting weather and headlines about your city or neighborhood in their own section, which you can edit with whichever location you want to follow.
Finally, you can now easily share story clusters with other people via Buzz, Reader, Facebook or Twitter. Just select the drop-down menu marked by an arrow on the top-right of each story cluster. In the drop-down, you can also choose to see more or less of the first news source.
The redesigned Google News homepage is rolling out today in the English-language edition in the U.S., and we plan to expand it to all editions in the coming months. We’re making the ability to choose which sources you’ll see more or less often available in all English-language editions worldwide and plan to expand it soon. For more information about these changes, check out the video below or visit our Help Center.
We've seen lots of people using Google Buzz to share interesting links from around the web. To do so, you had to copy and paste the link from one browser window to another — there weren't buttons that made it easy to post to Google Buzz without leaving the site you're on. Savvy sites like Mashable and TechCrunch quickly got creative and implemented their own Buzz buttons, using Google Reader as the backend. But not every site owner should have to hack together their own version of these buttons (and not everyone who uses Buzz also uses Reader), so this morning we're making copy-and-paste Buzz buttons available for anyone to use.
Starting today, you'll see these buttons around the web on participating sites including: The Washington Post, The Huffington Post, Glamour, YouTube, Blogger, MySpace, GigaOM, PBS Parents, PBS NewsHour, The Next Web, TweetDeck, SocialWok, Disqus, Vinehub, and Buzzzy. Mashable and TechCrunch have updated their sites to use these new buttons too.
A number of sharing platforms, including ShareThis (pictured below), Meebo, Shareholic, AddThis and AddtoAny have also incorporated the Google Buzz button into their sharing functionality, so you'll see Buzz listed as a choice when you go to share something on many other sites around the web as well.
If you want to add Google Buzz buttons to your site, just go to buzz.google.com/stuff, configure your buttons with a couple clicks and copy a few lines of JavaScript. Paste this code where you'd like the Buzz buttons to appear and you're all set.
And if you'd like to promote your own Google Buzz account, we have a button for you, which allows people to follow you on Buzz right from your blog or website. Here's an example using the Google Buzz team's own Buzz account (clicking it will take you to the Buzz team's profile page and from there you can easily follow our team's posts):
Follow
