Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
Candy apples - Rhode Island
Gummy worms - Wisconsin
Kosher candy - New York
Sugar free candy - Kentucky
Gluten free candy - Oregon
Candy bars - Utah
Organic candy - Colorado
When trick or treating, there’s always that one house that insists on making Halloween healthy—but luckily for us, those are few and far between. Over the last 30 days, there is almost two and a half times more search volume for [candy] than for [apples]. The classic game of bobbing for apples, however, it still going strong, spiking dependably every October.
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
… Google Apps customers can now use Google+
You’ve been asking for it. I’ve been talking about it. And today we’re excited to make Google+ available to all Google Apps customers worldwide. Visit the Google Enterprise Blog for more details.
We think Google+ should get better every time you use it, and we hope it feels that way today. If ever it doesn’t, we hope you’ll let us know.
Posted by Vic Gundotra, Senior Vice President of Engineering
Visit Google Offerstoday to purchase this great deal from the leading luxury experience site Gilt City
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can select what categories of deals you’d like to receive with the personalization quiz
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
Posted by Nitin Mangtani, Group Product Manager, Google Offers
Apps and extensions are now presented in a wall of images that’s updated every time you visit the store. We hope this will help you quickly scan the store and find interesting things to try out. In addition, apps and extensions are easier to install—just hover over an image on the grid and click “Add to Chrome.”
Getting additional information about an app or an extension is just a click away. When you click on an app, extension or theme, you’ll see a panel featuring screenshots, videos and other relevant information neatly organized into separate tabs. The store also includes a brand new reviews interface that links to the Google+ profile of each reviewer. (To protect your privacy, we made sure to anonymize any reviews that you previously submitted.)
Along with the new look, a bunch of new apps have joined the store. I’m personally excited about My Robot Nation™, an app that lets you design your own robot and bring it to life with a 3D printer. There are plenty of new games to play, including The Godfather: Five Families and Fieldrunners. And for those of you still looking for a Halloween costume, check out the brand-new eBay shopping app.
We have many more features on deck, and we’re looking forward to making the app experience in Chrome even better soon.
Google Docs on Android tablets
We’ve made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.
Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select “Chart” from the “Insert” menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site’s chart update in real-time when someone updates the underlying spreadsheet.
New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we’ve made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall “density” of screen information, a great feature if you want to fit more onto a smaller display.
Who’s gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don’t make them more competitive. For example, most small businesses don’t want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider’s “Silicon Valley Startups to Watch” use Google Apps.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.
Posted by Jeremy Milo, Google Apps Marketing Manager
Meanwhile, the Cardinals’ breakout star, hometown hero and NLCS MVP David Freese is (as recently as our data goes) an underdog in search—outpaced in the first half of the month not only by Pujols and Carpenter but by other slugging teammates like Lance Berkman and Matt Holliday.
On the AL side, searches for the Rangers’ Nelson Cruz were below those for teammates Adrian Beltre, Ian Kinsler and Josh Hamilton until October 11, when he hit the first-ever postseason walkoff grand slam, took his team to an early lead in the series against Detroit and himself to the lead in searches (for a while) as well as the MVP title.
Matching up the Rangers and Cardinals top players, we find that Albert Pujols is the subject of nearly double as many searches as Josh Hamilton. And as of October 12, Nelson Cruz had double the searches of David Freese—we’re guessing that’s changed a bit since Freese was named MVP on Sunday. We have our eye on the data to see how these player matchups go over the course of the series.
Famous (or infamous, depending on who you ask) St. Louis manager Tony LaRussa, who had an entire book written about his shrewd game strategy back in 2005, is more searched for than Texas manager Ron Washington, who’s been at the helm since the 2007 season. But neither is as popular in search as Texas owner and Hall of Famer Nolan Ryan.
As always, there were some twists during this year’s playoffs, starting with the rally squirrel—a big hit in St. Louis. The rally squirrel made two live appearances during the Phillies/Cards series, including one in which he (or she) ran across home plate and distracted Phillies pitcher Roy Oswalt. The Cardinals ended up winning, and the rally squirrel’s likeness has since shown up in the stadium on T-shirts, towels and homemade signs. Perhaps the squirrel had a hand in helping the Cardinals overpower the Brewers and their “beast mode,” too.
While the World Series is on our mind, we’re also starting to plan our Halloween costumes. Luckily, we can recycle from last year: Brian Wilson of the San Francisco Giants—the 2010 MLB champions—is still a hot Halloween costume choice.
Finally, although starting tonight all eyes will be on the Rangers and the Cardinals, neither team appears on the list of most-searched teams in 2011 so far. According to search data, fan favorites this year were the New York Yankees, the Boston Red Sox, the Philadelphia Phillies, the Chicago Cubs and the Atlanta Braves. The Yankees and Phillies went out in the first round of the playoffs, while the Braves and Sox both failed to claim hold of a wild card spot in waning days of the regular season.
With sunflower seeds in hand, we’ll keep our eyes out over the next few days to see which of these two World Series teams will finally get their chance in the national—and search—spotlight. Having spent summers traveling up to Busch Stadium for games, I know who I’ll be rooting for!
Posted by Kat Eller, Cardinals Fan (pictured on the right)
Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.
Local search ads—so hot right now
Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:
Click to Call: We introduced these ads for high-end smartphones less than two years ago and they're now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
Hyperlocal search ads:Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile
The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.
Posted by Surojit Chatterjee, Senior Product Manager, Mobile Ads
Organizing loyalty cards in your wallet is getting easier too. Today, Foot Locker, Guess, OfficeMax and American Eagle Outfitters are providing loyalty cards for Google Wallet so you can rack up reward points automatically as you shop. More of these are on the way.
One more thing—in response to user feedback, we’ve improved transaction details for the Google Prepaid Card with real-time transaction information including merchant name, location, dollar value and time of each transaction. Here’s what it looks like:
Finally, a special thanks to Chevron, D’Agostino, Faber News Now, Gristedes Supermarkets and Pinkberry who are now also working to equip their stores to accept Google Wallet.
It’s still early days for Google Wallet, but this is an important step in expanding the ecosystem of participating merchants to make shopping faster and easier in more places. If you’re a merchant and want to work with us to make shopping easier for your customers and connect with them in new ways, please sign up on the Google Wallet site. And if you’re a shopper and want to purchase a Nexus S 4G phone from Sprint with Google Wallet, visit this page.
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