In the past, you only had one way to specify your recipe searches—with the text you type into the Google search box. Now you can also filter search results based on your ideal ingredients, cooking time and calorie count using the recipe tools on the left hand side of the page. For example, I can now find vegetable biryani recipes (an Indian rice dish) that include cauliflower and take less than an hour to make:
We like to “eat our own dogfood” at Google—meaning we like to test our own products and features ourselves before releasing them for public consumption. With Recipe View, we’ve taken this more literally than usual. Here’s Google Chef Scott Giambastiani to demonstrate how he uses Recipe View to find great recipes for Googlers:
Recipe View is based on data from rich snippets markup, which we first introduced at Searchology in 2009. If you’re a recipe publisher, you can add markup to your webpages so that your content can appear with this improved presentation in regular Google results as well as in Recipe View. Recipe View is part of our ongoing efforts to enrich the search experience using structured data, and this release is an exciting technical milestone for our team since it’s first time we’ve built a brand new set of search tools based off of rich snippets data.
Recipe View is rolling out now in the U.S. and Japan, and we’ll be adding more countries in the future. We look forward to making further improvements and building more views so you can “slice and dice” your results for other types of searches as well. Bon appetit!
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