Stefan Vetter is the founder and CEO at Friendly. He is also the founder at Wortspiel, one of Switzerland's leading digital marketing agencies. His motto: "We have an exist strategy, not an exit strategy". Stefan likes traveling, U2 and ice baths.
A month to celebrate: record revenue, record profit, record margin. Welcome to our Open Startup Report for November 2024. November at Friendly in numbers These were the key…
Our revenue is now high enough that we can give more to others. Welcome to our Open Startup Report for October 2024. October at Friendly in Numbers These were…
We have been waiting a long time for this milestone, and now the time has come: our monthly software revenue exceeds CHF 20 000. Welcome to our Open Startup Report…
We are featured in the latest episode of the HR Briefing podcast from Personio (in german language; starting at 17:15) – and host Susanne Schlossbauer says she “honestly…
This year, in August, we already managed to exceed the entire annual profit of 2023 – despite an increase in working percentages: Welcome to our Open Startup Report…
The summer slump is here. While our sales have been falling for the third month in a row, we are experiencing an unexpected success: Welcome to our Open…
Our Kathrin Schmid and Lukas Sigel are increasing their full-time equivalents at Friendly from 40% to 50% in August. I took this as an opportunity to share their…
While things are generally looking good for us, our most important KPI has fallen this month: Welcome to our Open Startup Report for June 2024. June at Friendly…
We experience a dip and just end the month with a minimal profit: Welcome to our Open Startup Report for May 2024. May at Friendly in Numbers These…
We have reason to celebrate on both the revenue and the cost side: our total revenue exceeds the CHF 30 000 mark and Stefan can pay himself a salary for…
Things have been moving forward since we expanded our consulting services: this month was even better than the last. Welcome to our Open Startup Report for March 2024.…
Things can continue like this: Almost all KPIs are developing positively and we are back in the black. Welcome to our Open Startup Report for February 2024. February…
This has never happened before in Friendly’s three-year history. For the first time, we were in the black figures for two months in a row and also achieved…
We are growing slowly, but a mistake caused our costs to explode. Welcome to our Open Startup Report for January 2024. January at Friendly in Numbers These were…
The year ends on a quiet note: we didn’t set any records in December, but only just managed to achieve a small plus. Welcome to our Open Startup…
Hard work pays off: We achieved the second-best month in Friendly’s history and completely reversed last year’s pay cuts. Welcome to our Open Startup Report for November 2023.…
The little boy on the right in the boat is me – on my fourth birthday. We celebrated it at Knie’s children’s zoo in Rapperswil. Back then, there…
Our software revenue increased and the number of customers reached record levels for the fourth month in a row, but we fell just short of “profitability”*: Welcome to…
In addition to the “swiss made software” label, we have also received the “swiss hosting” seal of approval. “swiss hosting” is also awarded by swiss made software and…
The “swiss made software” label stands for high-quality Swiss ICT products and is only awarded to companies that are based in Switzerland and generate most of their value…
