The most popular Swiss Google Analytics alternative
Friendly Analytics is the Swiss web analytics software. Improve your website, increase revenue and optimize your marketing strategy. Without compromising on data protection by hosting in Switzerland and complying with the nFADP (CH) and the GDPR (EU).
Friendly Analytics’ professional analytics tools (live demo) allow you to better understand the behavior and characteristics of your website’s visitors. By measuring goals and funnels, you can improve the site’s conversion rate and fix weaknesses. This not only improves user experience, but ultimately increases revenue.
Optimize your marketing strategy
By evaluating the acquisition, you understand which traffic channels and which advertising campaigns generated how many leads and revenues. This allows you to optimize your marketing strategy and the profitability of your advertising.
Speed up your marketing
Friendly Analytics includes a complete tag manager with functionality comparable to Google Tag Manager (GTM). With it, you can quickly and easily integrate tags or code snippets for all your used tools on your website – without having to ask IT every time. In combination with Event Tracking, you can also use the Tag Manager to make any action on the website measurable.
Benefit from legal certainty and data protection
Friendly Analytics is compliant with the Swiss nFADP and the GDPR of the EU. Our headquarters are in Switzerland in the heart of Europe. We host all your data in Switzerland with local providers and not in the clouds of the tech giants from the USA. This way you protect the data of your customers, strengthen the trust in your company and safeguard yourself legally.
Rely on certified information security and quality
Friendly is certified in accordance with ISO 27 001 (information security) and ISO 9 001 (quality management). This ensures that your data is protected in the best possible way and that we can guarantee the quality of our products under all circumstances.
No Cookie Banner
Friendly Analytics does not set cookies and does not store any personal data. Therefore, you can use our software without having to display an info banner (Switzerland) or obtain consent via a cookie banner or a consent management platform (EU).
Save time
Have you already worked with the classic Google Analytics (Universal Analytics)? Congratulations, then the interface and handling of Friendly Analytics will seem familiar to you and you only have to invest a little time in learning how to use it.
Remain independent
Friendly Analytics is based on Matomo, the world’s most popular open source web analytics software. Matomo is used by the Swiss government, the Swiss parliament, and the EU Commission, among others. We use an unmodified version of Matomo. This way you don’t have a “lockin effect”. You can host the software with your data yourself at any time or take it to another provider that also relies on Matomo.
And that’s not all
All features mentioned so far are already available in our Starter subscription. With the Professional version, you also benefit from the following pro features:
Heatmaps
Visually see how far your visitors scroll on a page, where they click, and where they move their mouse.
Banks, insurance companies, online stores, educational institutions, aid organizations and industrial companies value Friendly Analytics as powerful and privacy-friendly software for web analytics.
We were never completely satisfied with the privacy provisions of Google Analytics. We decided to use Friendly Analytics because the data is hosted entirely in Switzerland. We find the transparent, competent and above all personal advice very positive. We were particularly impressed by the short response time for individual inquiries.
We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for our customers and make them even more attractive.
Kevin Bogatzky, Head of E-Sales & Communication, HOLY FASHION GROUP (Strellson | JOOP! | windsor.)
It was important to OpStack to get meaningful website analytics without burdening our visitors experience from either a performance or privacy perspective. We searched amongst alternatives and selected Friendly. Friendly Analytics lets us understand how the market engages with our website while making it clear that OpStack respects the privacy of our clients and prospects. The product is efficient and effective; Stefan and team are responsive and easy to work with. A win all around.
Google makes money with advertising. A lot of money. To do this, the company needs data that your website visitors provide involuntarily. This incentive does not exist with us, because we finance ourselves directly through fair fees.
Will my ranking on Google or my SEO suffer if I don’t use Google Analytics?
No, the use or non-use of Google Analytics has no effect on your Google ranking. Even Google itself says that.
Can I import data from Google Analytics?
Yes, we can import almost all historical data from Google Analytics into Friendly Analytics. Because this is a manual process, we only charge for our effort.
Can I use Friendly Analytics alongside Google Analytics?
Yes, you can integrate Friendly Analytics in parallel with Google Analytics – for example, to compare the numbers.
Can I track conversions for Google or Bing Ads with Friendly Analytics?
Yes, with our “Advertising Conversion Export” feature you can measure conversions for Google and Bing without having to have tracking codes from Google or Bing on your site! We submit conversions directly to Google and Bing via an API without disclosing any additional personal data. This is the most privacy-friendly way to measure your advertising conversions and optimize your campaigns.
Can I track native apps for iOS and Android?
Yes, you can track native apps with Friendly Analytics. You can use Matomo’s SDK to integrate it into your app. There are SDKs for iOS, Android and for all common programming languages.
Does Friendly Analytics support single-page apps (SPA) resp. progressive web apps?
Yes, you can track single-page apps with Friendly Analytics. You can find more information here.
Can I export data?
Yes. All collected data belongs to you. For users of our Standard and Professional plans, we can copy the data to another Matomo installation at any time. For Enterprise customers, we can even provide an export of the entire database. Because this is a manual process, we only charge for our effort.
Does Friendly Analytics have an API?
Yes, Friendly Analytics is based on Matomo and thus offers a comprehensive reporting API. You can also get a link for any report with a live export of the data and then plug it into e.g. reporting tools like Tableau or Metabase.
Can I track conversions for Google or Bing Ads with Friendly Analytics?
Yes, with our “Conversion Import” feature you can measure conversions for Google and Bing without having to have tracking codes from Google or Bing on your site! We submit conversions directly to Google and Bing via an API without disclosing any personal data. This is the most privacy-friendly way to measure your advertising conversions and optimize your campaigns.
Can I export data?
Yes. All collected data belongs to you. For users of our Standard and Professional plans, we can copy the data to another Matomo installation at any time. For Enterprise customers, we can even provide an export of the entire database. Because this is a manual process, we only charge for our effort.
Does Friendly Analytics have an API?
Yes, Friendly Analytics is based on Matomo and thus offers a comprehensive reporting API. You can also get a link for any report with a live export of the data and then plug it into e.g. reporting tools like Tableau or Metabase.
Try and Analyze. Free for the First 14 Days.
Start your free trial now. Our plans start at only a1m1 per month. Or take a look at the live demo of our software:
