In 2023, the Aldi Group made it to the second place in the list of retailers with the highest advertising expenditure, with total marketing costs of around 439.8 million euros. Of that, the subsidiary company Aldi Nord alone accounted for 116.7 million euros. Lidl had the highest ad spend in Germany among other retail companies at 509.8 million euros.
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* For commercial use only
Basic Account
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
