Statista overview report on Reddit
Social media, news aggregator, and online forum: Reddit has grown to a million-dollar business in less than 20 years - but how does the "front page of the internet" make money?
In February 2024, the platform released its S-1 registration statement - signaling it is finally ready to enter the public market. This Reddit Deep Dive will examine the history of Reddit as a company and its product's KPIs, including web traffic and monthly active users. The report will examine Reddit business strategies from the creation of the in-house ads platform KarmaLab to the monetization of its API. The report will feature a SWOT analysis highlighting the business selling points and possible threats.
Featured in this Deep Dive:
Product overview - Company overview - Business model - Key takeaways
1. Product overview
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