Consumer trends 2024

Statista trend report on the future of consumption

Consumer trends 2024

Consumerism is being disrupted by new tech, environmental change, economic hardship, and new generations of shoppers. As a result, 2024's consumers can no longer be reached with last-decade retail and e-commerce solutions - producers, retailers, and online players need to change their approach to reach the consumer of the future.


This report aims to identify the consumer trends of 2024 in the food, retail, and e-commerce industries, providing fact-based insights on topics such as omnichannel retail, genderless and inclusive fashion, social commerce, and many more.

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Table of contents

Fashion for all

  • Genderless fashion
  • Inclusive sizing

Beauty disruptors
  • Celebrity brands
  • Male cosmetics
  • Unisex beauty

Impact of inflation
  • Inflation/price changes for FMCG
  • Changed spending plans
  • Compounding effects of inflation
  • Private label and discount stores

Curious consumerism
  • The sober curious movement
  • Next generation coffee drinkers
  • Cannabis legalization and hotspots of interest

An online order in 2024
  • The shopper
  • The product
  • The shop
  • The order
  • Payment
  • Delivery
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FURTHER REPORTS

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  • Cosmetics industry worldwide
  • Sporting goods in the United States
  • Chocolate in the United States
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  • Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
  • Walt Disney Company
  • Alcoholic beverages worldwide
  • Baby food market in the U.S.
  • Organic food market in the U.S.
  • Online grocery shopping in the United Kingdom (UK)
  • Cosmetics market in Europe
  • Diamond industry worldwide
  • Fast fashion in Europe
  • Sustainable fashion worldwide
  • Yogurt in the U.S.

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