As of February 2025, Saudi Arabia and the United Arab Emirates were the countries with the highest TikTok reach, with virtually 138.2 percent and 123.1 percent of the population aged 18 and older using the popular social video app, respectively. Peru followed, with a reach of 99.3 percent. The United States saw around 49.6 percent of its digital population using TikTok, with over 120 million users in the country.
TikTok penetration in selected countries and territories as of February 2025
Number of adult users* that advertisers can reach on TikTok compared to the adult population
Supplementary notes
According to the source: "Data are not available for all locations, worldwide figure based on available locations only."
*According to the source: "values may exceed 100 percent due to duplicate and fake accounts, user age misstatements, different research dates, and differences in census data"
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We Are Social, & DataReportal, & Meltwater. (February 5, 2025). TikTok penetration in selected countries and territories as of February 2025 [Graph]. In Statista. Retrieved March 02, 2025, from https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/?__sso_cookie_checker=failed
We Are Social, und DataReportal, und Meltwater. "TikTok penetration in selected countries and territories as of February 2025." Chart. February 5, 2025. Statista. Accessed March 02, 2025. https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/?__sso_cookie_checker=failed
We Are Social, DataReportal, Meltwater. (2025). TikTok penetration in selected countries and territories as of February 2025. Statista. Statista Inc.. Accessed: March 02, 2025. https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/?__sso_cookie_checker=failed
We Are Social, and DataReportal, and Meltwater. "Tiktok Penetration in Selected Countries and Territories as of February 2025." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/?__sso_cookie_checker=failed
We Are Social & DataReportal & Meltwater, TikTok penetration in selected countries and territories as of February 2025 Statista, https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/?__sso_cookie_checker=failed (last visited March 02, 2025)
TikTok penetration in selected countries and territories as of February 2025 [Graph], We Are Social, & DataReportal, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/?__sso_cookie_checker=failed
