How Do They Track You? Let Us Count the WaysBy Louise Story March 9, 2008 11:19 pm March 9, 2008 11:19 pm In my article in Monday’s Times, “To Aim Ads, Web Is Keeping Closer Eye on What You Click,†I worked with comScore to develop a new measure for Web companies: how much data they can collect from users. On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft anno
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