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Is Macyâs Thanksgiving Parade Its Most Valuable Asset? The 166-year-old chain, which is fighting extinction, calls the parade its âgift to the nation.â With 30 million TV viewers, itâs also a big moneymaker. At least we think it is â Macyâs is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.)
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