Tags: work

AI CEO – Replace Your Boss Before They Replace You

Delivering total nonsense, with complete confidence.

Pluralistic: The Reverse-Centaur’s Guide to Criticizing AI (05 Dec 2025) – Pluralistic: Daily links from Cory Doctorow

The promise of AI – the promise AI companies make to investors – is that there will be AIs that can do your job, and when your boss fires you and replaces you with AI, he will keep half of your salary for himself, and give the other half to the AI company.

That’s it.

That’s the $13T growth story that MorganStanley is telling. It’s why big investors and institutionals are giving AI companies hundreds of billions of dollars. And because they are piling in, normies are also getting sucked in, risking their retirement savings and their family’s financial security.

Now, if AI could do your job, this would still be a problem. We’d have to figure out what to do with all these technologically unemployed people.

But AI can’t do your job. It can help you do your job, but that doesn’t mean it’s going to save anyone money.

The only winning move is not to play

My mind boggles at the thought of using a generative tool based on a large language model to do any kind of qualatitive user research, so every single thing that Gregg says here makes complete sense to me.

Escape Velocity: Break Free from Framework Gravity — Den Odell

React is no longer just a library. It’s a full ecosystem that defines how frontend developers are allowed to think.

Real talk!

Browsers now ship View Transitions, Container Queries, and smarter scheduling primitives. The platform keeps evolving at a fair pace, but most teams won’t touch these capabilities until React officially wraps them in a hook or they show up in Next.js docs.

Innovation keeps happening right across the ecosystem, but for many it only becomes “real” once React validates the approach. Which is fine, assuming you enjoy waiting for permission to use the platform you’re already building on.

Zing!

The critique isn’t that React is bad, but that treating any single framework as infrastructure creates blind spots in how we think and build. When React becomes the lens through which we see the web, we stop noticing what the platform itself can already do, and we stop reaching for native solutions because we’re waiting for the framework-approved version to show up first.

If your team’s evolution depends on a single framework’s roadmap, you are not steering your product; you are waiting for permission to move.

The only frontend stack we should talk about

Explore the platform. Challenge yourself to discover what the modern web can do natively. Pure HTML, CSS, and a bit of vanilla JS…

This isn’t a rhetorical question. I genuinely want to know why developers choose to build websites using React.

There are many possible reasons. Alas, none of them relate directly to user experience, other than a trickle-down justification: happy productive developers will make better websites. Citation needed.

It’s also worth mentioning that some people don’t choose to use React, but its use is mandated by their workplace (like some other more recent technologies I could mention). By my definition, this makes React enterprise software in this situation. My definition of enterprise software is any software that you use but that you yourself didn’t choose.

Inertia

By far the most common reason for choosing React today is inertia. If it’s what you’re comfortable with, you’d need a really compelling reason not to use it. That’s generally the reason behind usage mandates too. If we “standardise” on React, then it’ll make hiring more straightforward (though the reality isn’t quite so simple, as the React ecosystem has mutated and bifurcated over time).

And you know what? Inertia is a perfectly valid reason to choose a technology. If time is of the essence, and you know it’s going to take you time to learn a new technology, it makes sense to stick with what you know, even if it’s out of date. This isn’t just true of React, it’s true of any tech stack.

This would all be absolutely fine if React weren’t a framework that gets executed in browsers. Any client-side framework is a tax on the end user. They have to download, parse, and execute the framework in order for you to benefit.

But maybe React doesn’t need to run in the browser at all. That’s the promise of server-side rendering.

The front end

There used to be a fairly clear distinction between front-end development and back-end development. The front end consisted of HTML, CSS, and client-side JavaScript. The back end was anything you wanted as long as it could spit out those bits of the front end: PHP, Ruby, Python, or even just a plain web server with static files.

Then it became possible to write JavaScript on the back end. Great! Now you didn’t need to context-switch when you were scripting for the client or the server. But this blessing also turned out to be a bit of a curse.

When you’re writing code for the back end, some things matter more than others. File size, for example, isn’t really a concern. Your code can get really long and it probably won’t slow down the execution. And if it does, you can always buy your way out of the problem by getting a more powerful server.

On the front end, your code should have different priorities. File size matters, especially with JavaScript. The code won’t be executed on your server. It’s executed on all sorts of devices on all sorts of networks running all sorts of browsers. If things get slow, you can’t buy your way out of the problem because you can’t buy every single one of your users a new device and a new network plan.

Now that JavaScript can run on the server as well as the client, it’s tempting to just treat the code the same. It’s the same language after all. But the context really matters. Some JavaScript that’s perfectly fine to run on the server can be a resource hog on the client.

And this is where it gets interesting with React. Because most of the things people like about React still apply on the back end.

React developers

When React first appeared, it was touted as front-end tool. State management and a near-magical virtual DOM were the main selling points.

Over time, that’s changed. The claimed speed benefits of the virtual DOM turned out to be just plain false. That just left state management.

But by that time, the selling points had changed. The component-based architecture turned out to be really popular. Developers liked JSX. A lot. Once you got used to it, it was a neat way to encapsulate little bits of functionality into building blocks that can be combined in all sorts of ways.

For the longest time, I didn’t realise this had happened. I was still thinking of React as being a framework like jQuery. But React is a framework like Rails or Django. As a developer, it’s where you do all your work. Heck, it’s pretty much your identity.

But whereas Rails or Django run on the back end, React runs on the front end …except when it doesn’t.

JavaScript can run on the server, which means React can run on the server. It’s entirely possible to have your React cake and eat it. You can write all of your code in React without serving up a single line of React to your users.

That’s true in theory. The devil is in the tooling.

Priorities

Next.js allows you to write in React and do server-side rendering. But it really, really wants to output React to the client as well.

By default, you get the dreaded hydration pattern—do all the computing on the server in JavaScript (yay!), serve up HTML straight away (yay! yay!) …and then serve up all the same JavaScript that’s on the server anyway (ya—wait, what?).

It’s possible to get Next.js to skip that last step, but it’s not easy. You’ll be battling it every step of the way.

Astro takes a very different approach. It will do everything it can to keep the client-side JavaScript to a minimum. Developers get to keep their beloved JSX authoring environment without penalising users.

Alas, the collective inertia of the “modern” development community is bound up in the React/Next/Vercel ecosystem. That’s a shame, because Astro shows us that it doesn’t have to be this way.

Switching away from using React on the front end doesn’t mean you have to switch away from using React on the back end.

Why use React?

The titular question I asked is too broad and naïve. There are plenty of reasons to use React, just as there are plenty of reasons to use Wordpress, Eleventy, or any other technology that works on the back end. If it’s what you like or what you’re comfortable with, that’s reason enough.

All I really care about is the front end. I’m not going to pass judgment on anyone’s choice of server-side framework, as long as it doesn’t impact what you can do in the client. Like Harry says:

…if you’re going to use one, I shouldn’t be able to smell it.

Here’s the question I should be asking:

Why use React in the browser?

Because if the reason you’re using React is cultural—the whole team works in JSX, it makes hiring easier—then there’s probably no need to make your users download React.

If you’re making a single-page app, then …well, the first thing you should do is ask yourself if it really needs to be a single-page app. They should be the exception, not the default. But if you’re determined to make a single-page app, then I can see why state management becomes very important.

In that situation, try shipping Preact instead of React. As a developer, you’ll almost certainly notice no difference, but your users will appreciate the refreshing lack of bloat.

Mostly though, I’d encourage you to investigate what you can do with vanilla JavaScript in the browser. I totally get why you’d want to hold on to React as an authoring environment, but don’t let your framework limit what you can do on the front end. If you use React on the client, you’re not doing your users any favours.

You can continue to write in React. You can continue to use JSX. You can continue to hire React developers. But keep it on your machine. For your users, make the most of what web browsers can do.

Once you keep React on the server, then a whole world of possibilities opens up on the client. Web browsers have become incredibly powerful in what they offer you. Don’t let React-on-the-client hold you back.

And if you want to know more about what web browsers are capable of today, come to Web Day Out in Brighton on Thursday, 12th March 2026.

David Chisnall (*Now with 50% more sarcasm!*): “I think this needs to be repeated…”

Machine learning is amazing if … the value of a correct answer is much higher than the cost of an incorrect answer.

Related to Laissez-faire Cognitive Debt:

And that’s where I start to get really annoyed by a lot of the LLM hype. It’s pushing machine-learning approaches into places where there are significant harms for sometimes giving the wrong answer. And it’s doing so while trying to outsource the liability to the customers who are using these machines in ways in which they are advertised as working. It’s great for translation! Unless a mistranslated word could kill a business deal or start a war. It’s great for summarisation! Unless missing a key point could cost you a load of money. It’s great for writing code! Unless a security vulnerability would cost you lost revenue or a copyright infringement lawsuit from having accidentally put something from the training set directly in your codebase in contravention of its license would kill your business. And so on. Lots of risks that are outsourced and liabilities that are passed directly to the user.

Laissez-faire Cognitive Debt – Smithery

I think of Cognitive Debt as ‘where we have the answers, but not the thinking that went into producing those answers’.

Lately, I have started noticing examples of not just where the debt is being accrued, but who then has the responsibility to pick it up and repay it.

Too often, an LLM doesn’t replace the need for thinking in a group setting, but simply creates more work for others.

A (kind of) farewell to the web – Web Directions

We’ve arrived at an industrialised process, one that’s like an assembly line for applications. Frameworks like React have become the machinery of that assembly line. They enable us to build efficiently, to build at scale, to build predictably. But they also constrain what we build.

But what aren’t we building? What new kinds of experiences, what new kinds of applications, what new kinds of interaction could we create if we were deeply exploring and engaging with the capabilities of the platform? I don’t know, because we’re not building them. We’re building what the frameworks enable us to build, what the assembly line can produce efficiently.

Collectively, as an industry and as a profession, consciously or not, we’ve chosen this maxima that we’re stuck on. We can build what React or Vue or Next or name your framework/library enables us to do.

I share John’s despair at this situation, but I don’t share his belief that large language models will save us.

If you’re building software, it’s generally a good idea to avoid the Not-Invented-Here syndrome. This is when you insist on writing absolutely everything from scratch even if it would make more sense to use a third-party provider.

Need your app to take payments? Don’t try to become your own payment provider—use an existing provider instead.

Need your app to send email? Don’t try to code all that up yourself—just use an existing service.

This same thinking seems to apply to JavaScript libraries too. If you don’t use a library or framework, you’ll just end up writing your own library or framework instead, right?

Except that’s not the way that JavaScript frameworks work. At least not any more.

There was a time when JavaScript libraries really did abstract away browser differences that you probably didn’t want to deal with yourself. In the early days of jQuery—before querySelector existed—trying to work with the DOM could be a real pain. Libraries like jQuery helped avoid that pain.

Maybe it was even true in the early days of Angular and React. If you were trying to handle navigations yourself, it probably made sense to use a framework.

But that’s not the case any more, and hasn’t been for quite a while.

These days, client-side JavaScript frameworks don’t abstract away the underlying platform, they instead try to be an alternative. In fact, if you attempt to use web platform features, your JavaScript framework will often get in the way. You have to wait until your framework of choice supports a feature like view transitions before you get to use it.

This is nuts. Developers are choosing to use tools that actively get in the way of the web platform.

I think that most developers have the mental model of JavaScript frameworks completely backwards. They believe that the framework saves them time and effort (just like a payment provider or an email service). Instead these frameworks are simply limiting the possibility space of what you can do in web browsers today.

When you use a JavaScript framework, that isn’t the end of your work, it’s just the beginning. You still have to write your own code that makes use of that framework. Except now your code is restricted to only what the framework can do.

And yet most developers still believe that using a JavaScript framework somehow enables them to do more.

Jim Nielsen has a great framing on this. JavaScript libraries aren’t like payment providers or email services. Rather, it’s the features built into web browsers today that are like these third-party providers. When you use these features, you’re benefiting from all the work that the browser makers have put into making them as efficient as possible:

Browser makers have teams of people who, day-in and day-out, are spending lots of time developing and optimizing new their offerings.

So if you leverage what they offer you, that gives you an advantage because you don’t have to build it yourself.

Want to do nifty page transitions? Don’t use a library. Use view transitions.

Want to animate parts of the page as the user scrolls? Don’t use a library. Use scroll-driven animations.

Want to make something happen when the user clicks? Don’t use a library. For the love of all that is holy, just use a button.

If you agree that using a button makes more sense than using a div, then I encourage you to apply the same thinking to everything else your app needs to do.

Take advantage of all the wonderful things you can do in web browsers today. If instead you decide to use a JavaScript framework, you’re basically inventing from scratch.

Except now all of your users pay the price because they’re the ones who have to download the JavaScript framework when they use your app.

UX London will be back in 2026. It’s on June 2nd, 3rd, and 4th:

Each day features a morning packed with inspiring talks followed by an afternoon of practical hands-on workshops. It’s the perfect blend!

As with last year, each day will be themed:

• 2 June 2026: discovery day
• 3 June 2026: design day
• 4 June 2026: delivery day

You can come for a single day, but for best value, you should come for all three days.

I’m starting to put the line-up together now—hoping to match the excellence of last year’s event—and I’ll start announcing speakers early in the new year.

But if you trust me, then I highly recommend getting a super-early bird ticket now. They’ll only be available for another couple of weeks. You get a significant discount if you buy now.

Oh, and while I’m in the process of putting the line-up together, you should know that you can submit a talk or workshop proposal:

We always pay ALL our speakers for their time as well as covering the cost of accommodation and economy travel.

Don’t be shy! Pitch early, pitch often.

(That said, I wouldn’t recommend pitching a talk that focuses on “AI”. It’s not just that the bubble will probably have burst by the time UX London rolls around, it’s also that UX London doesn’t tend to focus on tools, whether they’re graphic design tools like Figma or generative tools like whatever people are using to turbo-charge their output of slop. If you’ve got a case study you want to talk about that happened to use some “AI” tool, great! But don’t make that the focus of the talk. Tell me about the problem and the solution.)

I Built the Same App 10 Times: Evaluating Frameworks for Mobile Performance | Loren Stewart

A very, very deep dive into like-for-like comparison of JavaScript frameworks. The takeaway:

Nuxt demonstrates that established “big three” frameworks can achieve next-gen performance when properly configured. Vue’s architecture allows competitive mobile web performance while maintaining a mature ecosystem. React and Angular show no path to similar results.

And the real takeaway:

Mobile is the web. These measurements matter because mobile web is the primary internet for billions of people. If your app is accessible via URL, people will use it on phones with cellular connections. Optimizing for desktop and hoping mobile is good enough is backwards. The web is mobile. Build for that reality.

Is it Time to Regulate React? – David Bushell – Web Dev (UK)

React exists as a profound perversion of the web platform. React has failed upwards to widespread adoption because it provides a “developer experience” that bypasses the hard parts. Like learning HTML, or CSS, or JavaScript. Even learning React itself is discouraged; that’s for adults, you should use meta-frameworks. React devs are burdened with multi-megabyte monstrosities before they’ve written a single line of code. You cannot fix “too much JavaScript” with more JavaScript and yet React devs are trained to npm install until their problems become their users’ problems.

The AI Gold Rush Is Cover for a Class War

Under the guise of technological inevitability, companies are using the AI boom to rewrite the social contract — laying off employees, rehiring them at lower wages, intensifying workloads, and normalizing precarity. In short, these are political choices masquerading as technical necessities, AI is not the cause of the layoffs but their justification.

I’m very happy to announce that the one and only Jake Jaffa-The-Cake Archibald will be speaking at Web Day Out!

Given the agenda for this event, I think you’ll agree that Jake is a perfect fit. He’s been at the forefront of championing user-centred web standards, writing specs and shipping features in browsers.

Along the way he’s also created two valuable performance tools that I use all the time: SVGOMG and Squoosh, which has a permanent place in my dock—if you need to compress images, I highly recommend adding this progressive web app to your desktop.

He’s the man behind service workers and view transitions—two of the most important features for making websites first-class citizens on any device.

So what will he talk about at Web Day Out? Image formats? Offline functionality? Smooth animations? Something else entirely?

All will be revealed soon. In the meantime, grab yourself a ticket to Web Day Out—it’s just £225+VAT—and I’ll see you in Brighton on Thursday, 12 March 2026!

Default Isn’t Design

Framework monoculture is a psychology problem as much as a tech problem. When one approach becomes “how things are done,” we unconsciously defend it even when standards would give us a healthier, more interoperable ecosystem. Psychologists call this reflex System Justification.

The explains a lot about React-driven front-end development!

When a single toolset becomes the default, we don’t just prefer it, we build narratives that justify it. And that’s when a tool quietly becomes a gate or even a destructive force.

Decentralizing quality || Matt Ström-Awn, designer-leader

I’ve personally struggled to implement a decentralized approach to quality in many of my teams. I believe in it from an academic standpoint, but in practice it works against the grain of every traditional management structure. Managers want ‘one neck to wring’ when things go wrong. Decentralized quality makes that impossible. So I’ve compromised, centralized, become the bottleneck I know slows things down. It’s easier to defend in meetings. But when I’ve managed to decentralize quality — most memorably when I was running a small agency and could write the org chart myself — I’ve been able to do some of the best work of my career.

Tim Berners-Lee Invented the World Wide Web. Now He Wants to Save It | The New Yorker

A profile of Tim and the World World Web.

Extremely offline: what happened when a Pacific island was cut off from the internet | Tonga | The Guardian

A fascinating look at the importance of undersea cables, taken from a new book called The Web Beneath the Waves.

Against the protection of stocking frames. — Ethan Marcotte

I don’t think it’s controversial to suggest that LLMs haven’t measured up to any of the lofty promises made by their vendors. But in more concrete terms, consumers dislike “AI” when it shows up in products, and it makes them actively mistrust the brands that employ it. In other words, we’re some three years into the hype cycle, and LLMs haven’t met any markers of success we’d apply to, well, literally any other technology.