Tags: research

Anchoring insights: Key learnings from Research by the Sea | Clearleft

This was a day of big conversations, but also one of connection, curiosity, and optimism.

Seeing it all laid out like this really drives home just how much was packed into Research By The Sea.

Throughout the day, speakers shared personal reflections, bold ideas, and practical insights, touching on themes of community, resilience, ethics, and the evolving role of technology.

Some talks brought hard truths about the impact of AI, the complexity of organisational change, and the ethical dilemmas researchers face. Others offered hope and direction, reminding us of the power of community, the importance of accessibility, and the need to listen to nature, to each other, and to the wider world.

Research By The Sea was last Thursday. I’m still digesting it all.

In short, it was excellent. The venue, how smoothly every thing was organised, the talks …oh boy, the talks!

Benjamin did a truly superb job curating this line-up. Everyone really brought their A-game.

As predicted, this wasn’t a day of talks just for researchers. It was far more like a dConstruct. This was big, big picture stuff. Themes of hope, community, nature, technology, inclusion and resilience.

I overheard more than one person in the breaks saying “this was not what I was expecting!” They were saying it in a very positive way, though I wouldn’t be surprised if there were a silent minority in the audience who were miffed that they weren’t getting a day of practical research techniques devoid of politics.

As host, I had the easiest job of the day. All I had to do was say a few words of introduction for each speaker, then sit back down and enjoy every minute of every talk.

The one time when I had to really work was the panel discussion at the end of the day. I really enjoy moderating panels. I’ve seen enough bad panels to know what does and doesn’t work. But this one was tough. The panelists were all great, but because the themes were soooo big, I was worried about it all getting a bit too high-falutin’. People seemed to enjoy it though.

All in all, it was a superb day. If you came along, thank you!

Gotta be honest, #ResearchByTheSea is one of the best conferences I’ve been to in yeeeeeears. So many good, useful, inspiring, thoughtful, provocative talks. Much more about ethics and power and possibility than I’d expected.

Loved it. Thank you, @clearleft.com!

— @visitmy.website

The Sunshine by the Sea: S20E08 - Harsh Browns

Research by the Sea was one of the best conferences I’ve been to in yeeeeeears. So many good, useful, inspiring, thoughtful, provocative talks. Much more about ethics and power and possibility than I’d expected. None of the ‘utopian bullshit’ you usually get at a product or digital conference, to quote one of the speakers!

From 2005 to 2015 Clearleft ran the dConstruct event here in Brighton (with one final anniversary event in 2022).

I had the great pleasure of curating dConstruct for a while. I’m really proud of the line-ups I put together.

It wasn’t your typical tech event, to put it mildy. You definitely weren’t going to learn practical techniques to bring back into work on Monday morning. If anything, it was the kind of event that might convince you to quit your job on Monday morning.

The talks were design-informed, but with oodles of philosophy, culture and politics.

As you can imagine, that’s not an easy sell. Hence why we stopped running the event. It’s pretty hard to convince your boss to send you to a conference like that.

Sometimes I really miss it though. With everything going on in the tech world right now (and the world in general), it sure would be nice to get together in a room full of like-minded people to discuss the current situation.

Well, here’s the funny thing. There’s a different Clearleft event happening next week. Research By The Sea. On the face of it, this doesn’t sound much like dConstruct. But damn if Benjamin hasn’t curated a line-up of talks that sound very dConstructy!

• Every minute you are here by Steph.
• What happens when we listen to the birds? by Tamsin.
• Picking up the pieces by Cennydd.
• Considering intersectionality and lived experience in inclusive design by Priyanca.
• In defence of refusal by Michael.

Those all sound like they’d fit perfectly in the dConstruct archive.

Research By The Sea is most definitely not just for UX researchers—this sounds to me like the event to attend if, like me, you’re alarmed by everything happening right now.

Next Thursday, February 27th, this is the place to be if you’ve been missing dConstruct. See you there!

I’m going to be hosting Research By The Sea on Thursday, February 27th right here in Brighton. I’m getting very excited and nervous about it.

The nervousness is understandable. I want to do a good job. Hosting a conference is like officiating a wedding. You want to put people at ease and ensure everything goes smoothly. But you don’t want to be the centre of attention. People aren’t there to see you. This is not your day.

As the schedule has firmed up, my excitement has increased.

See, I’m not a researcher. It would be perfectly understandable to expect this event to be about the ins and outs of various research techniques. But it’s become clear that that isn’t what Benjamin has planned.

Just as any good researcher or designer goes below the surface to explore the root issues, Research By The Sea is going to go deep.

I mean, just take a look at what Steph will be covering:

Steph discusses approaches in speculative fiction, particularly in the Solarpunk genre, that can help ground our thinking, and provide us—as researchers and designers—tenets to consider our work, and, as humans, to strive towards a better future.

Sign me up!

Michael’s talk covers something that’s been on my mind a lot lately:

Michael will challenge the prevailing belief that as many people as possible must participate in our digital economies.

You just know that a talk called In defence of refusal isn’t going to be your typical conference fare.

Then there are talks about accessibility and intersectionality, indigenous knowledge, designing communities, and navigating organisational complexity. And I positively squeeled with excitement when I read Cennydd’s talk description:

The world is crying out for new visions of the future: worlds in which technology is compassionate, not just profitable; where AI is responsible, not just powerful.

See? It’s very much not just for researchers. This is going to be a fascinating day for anyone who values curiosity.

If that’s you, you should grab a ticket. To sweeten the deal, use the discount code JOINJEREMY to get a chunky 20% of the price — £276 for a conference ticket instead of £345.

Be sure to nab your ticket before February 15th when the price ratchets up a notch.

And if you are a researcher, well, you really shouldn’t miss this. It’s kind of like when I’ve run Responsive Day Out and Patterns Day; sure, the talks are great, but half the value comes from being in the same space as other people who share your challenges and experiences. I know that makes it sound like a kind of group therapy, but that’s because …well, it kind of is.

UX London isn’t the only event from Clearleft coming your way in 2025. There’s a brand new spin-off event dedicated to user research happening in February. It’s called Research By The Sea.

I’m not curating this one, though I will be hosting it. The curation is being carried out most excellently by Benjamin, who has written more about how he’s doing it:

We’ve invited some of the best thinkers and doers from from in the research space to explore how researchers might respond to today’s most gnarly and pressing problems. They’ll challenge current perspectives, tools, practices and thinking styles, and provide practical steps for getting started today to shape a better tomorrow.

If that sounds like your cup of tea, you should put February 27th 2025 in your calendar and grab yourself a ticket.

Although I’m not involved in curating the line-up for the event, I offered Benjamin my swor… my web dev skillz. I made the website for Research By The Sea and I really enjoyed doing it!

These one-day events are a great chance to have a bit of fun with the website. I wrote about how enjoyable it was making the website for this year’s Patterns Day:

I felt like I was truly designing in the browser. Adjusting spacing, playing around with layout, and all that squishy stuff. Some of the best results came from happy accidents—the way that certain elements behaved at certain screen sizes would lead me into little experiments that yielded interesting results.

I took the same approach with Research By The Sea. I had a design language to work with, based on UX London, but with more of a playful, brighter feel. The idea was that the website (and the event) should feel connected to UX London, while also being its own thing.

I kept the typography of the UX London site more or less intact. The page structure is also very similar. That was my foundation. From there I was free to explore some other directions.

I took the opportunity to explore some new features of CSS. But before I talk about the newer stuff, I want to mention the bits of CSS that I don’t consider new. These are the things that are just the way things are done ‘round here.

Custom properties. They’ve been around for years now, and they’re such a life-saver, especially on a project like this where I’m messing around with type, colour, and spacing. Even on a small site like this, it’s still worth having a section at the start where you define your custom properties.

Logical properties. Again, they’ve been around for years. At this point I’ve trained my brain to use them by default. Now when I see a left, right, width or height in a style sheet, it looks like a bug to me.

Fluid type. It’s kind of a natural extension of responsive design to me. If a website’s typography doesn’t adjust to my viewport, it feels slightly broken. On this project I used Utopia because I wanted different type scales as the viewport increased. On other projects I’ve just used on clamp declaration on the body element, which can also get the job done.

Okay, so those are the things that feel standard to me. So what could I play around with that was new?

View transitions. So easy! Just point to an element on two different pages and say “Hey, do a magic move!” You can see this in action with the logo as you move from the homepage to, say, the venue page. I’ve also added view transitions to the speaker headshots on the homepage so that when you click through to their full page, you get a nice swoosh.

Unless, like me, you’re using Firefox. In that case, you won’t see any view transitions. That’s okay. They are very much an enhancement. Speaking of which…

Scroll-driven animations. You’ll only get these in Chromium browsers right now, but again, they’re an enhancement. I’ve got multiple background images—a bunch of cute SVG shapes. I’m using scroll-driven animations to change the background positions and sizes as you scroll. It’s a bit silly, but hopefully kind of cute.

You might be wondering how I calculated the movements of each background image. Good question. I basically just messed around with the values. I had fun! But imagine what an actually-skilled interaction designer could do.

That brings up an interesting observation about both view transitions and scroll-driven animations: Figma will not help you here. You need to be in a web browser with dev tools popped open. You’ve got to roll up your sleeves get your hands into the machine. I know that sounds intimidating, but it’s also surprisingly enjoyable and empowering.

Oh, and I made sure to wrap both the view transitions and the scroll-driven animations in a prefers-reduced-motion: no-preference @media query.

I’m pleased with how the website turned out. It feels fun. More importantly, it feels fast. There is zero JavaScript. That’s the main reason why it’s very, very performant (and accessible).

Smooth transitions across pages; smooth animations as you scroll: it’s great what you can do with just HTML and CSS.

UX London is just two months away!

The best way to enjoy the event is to go for all three days but if that’s not doable for you, each individual day is kind of like a mini-conference with its own theme.

The theme on day one, Tuesday, June 18th is design research.

In the morning there are four fantastic talks.

1. Tom Kerwin kicks things off with his talk on pitch provocations. Tom will show you how to probe for what the market really wants with his fast, counterintuitive method.
2. Clarissa Gardner is giving a talk about ethics and safeguarding in UX research . Clarissa will show you how to uphold good practice without compromising delivery in a fast-paced environment.
3. Aleks Melnikova’s talk is all about demystifying inclusive research. Aleks will show you how to conduct research for a diverse range of participants, from recruitment and planning through to moderation and analysis.
4. Emma Boulton closes out the morning with her talk on meeting Product where they are. Emma will show you how to define a knowledge management strategy for your organisation so that you can retake your seat at the table.

After lunch you’ll take part in one of four workshops. Choose wisely!

1. Luke Hay is running a workshop on bridging the gap between research and design. Luke will show you how to take practical steps to ensure that designers and researchers are working as a seamless team.
2. Serena Verdenicci is running a workshop on behaviorual intentions. Serena will show you how to apply a behavioural mindset to your work so you can create behaviour-change interventions.
3. Stéphanie Walter is running a workshop on designing adaptive reusable components and pages. Stéphanie will show you how to plan your content and information architecture to help build more reusable components.
4. Ben Sauer is running a workshop on the storytelling bridge. Ben will show you how to find your inner storyteller to turn your insights into narratives your stakeholders can understand quickly and easily.

After your workshop there’s one final closing keynote to bring everyone back together. I’m keeping that secret for just a little longer, but trust me, it’s going to be inspiring—plenty to discuss at the drinks reception afterwards.

That’s quite a packed day. If design research is what you’re into, you won’t want to miss it. Get your ticket now.

Just to sweeten the deal and as a reward for reading all the way to the end, here’s a discount code you can use to get a whopping 20% off: JOINJEREMY.

Miniver Cheevy: Decision-based evidence-making

Research is not validation:

My presumption that one should examine evidence before reaching a conclusion, rather than using it to support a conclusion, was not even an idea they could understand well enough to reject.

I am not against trying to be persuasive. That is a necessary art. But I was shaken they could not conceive of any use of information other than persuasion.

Over the Edge: The Use of Design Tactics to Undermine Browser Choice - Mozilla Research

It’s a dream team of former Clearlefties: Harry and Cennydd joined forces to investigate and write an in-depth report looking into deceptive design practices used by Microsoft to stop people changing their default browser from Edge. They don’t pull their punches:

We judge that Microsoft cannot justify the use of these techniques, and should stop using them immediately. If they do not, we would welcome – where the law provides for it – regulatory intervention to protect against these harms.

Legibility

Mary Dyson’s short book is available for free online as a lovely web book:

1. What do we mean by legibility?
2. How we read
3. Perspectives on legibility
4. What is measured and how
5. Overview of research: Type
6. Overview of research: Typography
7. Beyond legibility research

Dark Patterns: We Asked 500+ People How Brands Deceive Them

User research into deceptive design patterns:

Despite our technological advancement and understanding of human nature, it’s still common to see deception in digital products. To understand digital deception (and better define it), we surveyed 536 people to measure and discuss people’s understanding of this matter.

The Customer Onboarding Handbook [PDF]

A free PDF with five articles:

• The Brand Experience Gap by Emma Parnell
• Ongoing Onboarding: Taking Customers from First Use to Product Mastery by Chris How
• Just Add ICE: 3 Ways to Make Your Customer Experience More Meaningful by Candi Williams
• Effectively Researching and Using Customer Journey Maps by Lauren Isaacson
• Using and Abusing Surveys in Customer Onboarding by Caroline Jarrett

Three of those authors spoke at this year’s UX London!

Improving the information architecture of the Smart Pension member app | Design and tech | Smart – retirement, savings and financial wellbeing

Here’s a really excellent, clearly-written case study that unfortunately includes this accurate observation:

In recent years the practice of information architecture has fallen out of fashion, which is a shame as you can’t design something successfully without it. If a user can’t find a feature, it’s game over - the feature may as well not exist as far as they’re concerned.

I also like this insight:

Burger menus are effective… at hiding things.

I’ve added five more faces to the UX London line-up.

Irina Rusakova will be giving a talk on day one, the day that focuses on research. Her talk on designing with the autistic community is one I’m really looking forward to.

Also on day one, my friend and former Clearleftie Cennydd Bowles will be giving a workshop called “What could go wrong?” He literally wrote the book on ethical design.

Day two is all about creation. My co-worker Chris How will be speaking. “Nepotism!” you cry! But no, Chris is speaking because I had the chance to his talk—called “Unexpectedly obvious”—and I thought “that’s perfect for UX London!”:

Let him take you on a journey through time and across the globe sharing stories of designs that solve problems in elegant if unusual ways.

Also on day two, you’ve got two additional workshops. Lou Downe will be running a workshop on designing good services, and Giles Turnbull will be running a workshop called “Writing for people who hate writing.”

I love that title! Usually when I contact speakers I don’t necessarily have a specific talk or workshop in mind, but I knew that I wanted that particular workshop from Giles.

When I wrote to Giles to ask come and speak, I began by telling how much I enjoy his blog—I’m a long-time suscriber to his RSS feed. He responded and said that he also reads my blog—we’re blog buddies! (That’s a terrible term but there should be a word for people who “know” each other only through reading each other’s websites.)

Anyway, that’s another little treasure trove of speakers added to the UX London roster:

• Irina Rusakova
• Cennydd Bowles
• Chris How
• Lou Downe
• Giles Turnbull

That’s nineteen speakers already and we’re not done yet—expect further speaker announcements soon. But don’t wait on those announcements before getting your ticket. Get yours now!

It wasn’t that long ago that I told you about some of the speakers that have been added to the line-up for UX London in June: Steph Troeth, Heldiney Pereira, Lauren Pope, Laura Yarrow, and Inayaili León. Well, now I’ve got another five speakers to tell you about!

Aleks Melnikova will be giving a workshop on day one, June 28th—that’s the day with a focus on research.

Stephanie Marsh—who literally wrote the book on user research—will also be giving a workshop that day.

Before those workshops though, you’ll get to hear a talk from the one and only Kat Zhou, the creator of Design Ethically. By the way, you can hear Kat talking about deceptive design in a BBC radio documentary.

Day two has a focus on content design so who better to deliver a workshop than Sarah Winters, author of the Content Design book.

Finally, on day three—with its focus on design systems—I’m thrilled to announce that Adekunle Oduye will be giving a talk. He too is an author. He co-wrote the Design Engineering Handbook. I also had the pleasure of talking to Adekunle for an episode of the Clearleft podcast on design engineering.

So that’s another five excellent speakers added to the line-up:

• Aleks Melnikova
• Stephanie Marsh
• Kat Zhou
• Sarah Winters
• Adekunle Oduye

That’s a total of fifteen speakers so far with more on the way. And I’ll be updating the site with more in-depth descriptions of the talks and workshops soon.

If you haven’t yet got your ticket for UX London, grab one now. You can buy tickets for individual days, or to get the full experience and the most value, get a ticket for all three days.

If you’ve signed up to the UX London newsletter then this won’t be news to you, but more speakers have been added to the line-up.

Steph Troeth will be giving a workshop on day one. That’s the day with a strong focus on research, and when it comes to design research, Steph is unbeatable. You can hear some of her words of wisdom in an episode of the Clearleft podcast all about design research.

Heldiney Pereira will be speaking on day two. That’s the day with a focus on content design. Heldiney previously spoke at our Content By Design event and it was terrific—his perspective on content design as a product designer is invaluable.

Lauren Pope will also be on day two. She’ll be giving a workshop. She recently launched a really useful content audit toolkit and she’ll be bringing that expertise to her UX London workshop.

Day three is going to have a focus on design systems (and associated disciplines like design engineering and design ops). Both Laura Yarrow and Inayaili León will be giving talks on that day. You can expect some exciting war stories from the design system trenches of HM Land Registry and GitHub.

I’ve got some more speakers confirmed but I’m going to be a tease and make you wait a little longer for those names. But check out the line-up so far! This going to be such an excellent event (I know I’m biased, but really, look at that line-up!).

June 28th to 30th. Tobacco Dock, London. Get your ticket if you haven’t already.

The first speakers are live on the UX London 2022 site! There are only five people announced for now—just enough to give you a flavour of what to expect. There will be many, many more.

Putting together the line-up of a three-day event is quite challenging, but kind of fun too. On the one hand, each day should be able to stand alone. After all, there are one-day tickets available. On the other hand, it should feel like one cohesive conference, not three separate events.

I’ve decided to structure the three days to somewhat mimic the design process…

The first day is all about planning and preparation. This is like the first diamond in the double-diamond process: building the right thing. That means plenty of emphasis on research.

The second day is about creation and execution. It’s like that second diamond: building the thing right. This could cover potentially everything but this year the focus will be on content design.

The third day is like the third diamond in the double dia— no, wait. The third day is about growing, scaling, and maintaining design. That means there’ll be quite an emphasis on topics like design systems and design engineering, maybe design ops.

But none of the days will be exclusively about a single topic. There are evergreen topics that apply throughout the process: product design, design ethics, inclusive design.

It’s a lot to juggle! But I’m managing to overcome choice paralysis and assemble a very exciting line-up indeed. Trust me—you won’t want to miss this!

Early bird tickets are available until February 28th. That’s just a few days away. I recommend getting your tickets now—you won’t regret it!

Quite a few people are bringing their entire teams, which is perfect. UX London can be both an educational experience and a team-bonding exercise. Let’s face it, it’s been too long since any of us have had a good off-site.

If you’re one of those lucky people who’s coming along (or if you’re planning to), I’m curious: given the themes mentioned above, are there specific topics that you’d hope to see covered? Drop me a line and let me know.

Also, if you read the description of the event and think “Oh, I know the perfect speaker!” then I’d love to hear from you. Maybe that speaker is you. (Although, cards on the table; if you look like me—another middle-age white man—I may take some convincing.)

Right. Time to get back to my crazy wall of conference curation.

When Women Make Headlines

This is a great combination of rigorous research and great data visualisation.

The UI fund

This is an excellent initiate spearheaded by Nicole and Sarah at Google! They want to fund research into important web UI work: accessibility, form controls, layout, and so on. If that sounds like something you’ve always wanted to do, but lacked the means, fill in the form.

As you may already know, I’m a nerd for design principles. I collect them. I did a podcast episode on them. I even have a favourite design principle. It’s from the HTML design principles. The priority of constituencies:

In case of conflict, consider users over authors over implementors over specifiers over theoretical purity.

It’s all about priorities, see?

Prioritisation isn’t easy, and it gets harder the more factors come into play: user needs, business needs, technical constraints. But it’s worth investing the time to get agreement on the priority of your constituencies. And then formulate that agreement into design principles.

Jason is also a fan of the priority of constituencies. He recently wrote about applying it to design systems and came up with this:

User needs come before the needs of component consumers, which come before the needs of component developers, which come before the needs of the design system team, which come before theoretical purity.

That got me thinking about how this framing could be applied to other areas, like design.

Designers are used to juggling different needs (or constituencies); user needs, business needs, and so on. But what I’m interested in is how designers weigh up different inputs into the design process.

The obvious inputs are the insights you get from research. But even that can be divided into different categories. There’s qualitative research (talking to people) and qualitative research (sifting through numbers). Which gets higher priority?

There are other inputs too. Take best practices. If there’s a tried and tested solution to a problem, should that take priority over something new and untested? Maybe another way of phrasing it is to call it experience (whether that’s the designer’s own experience or the collective experience of the industry).

And though we might not like to acknowledge it because it doesn’t sound very scientific, gut instinct is another input into the design process. Although maybe that’s also related to experience.

Finally, how do you prioritise stakeholder wishes? What do you do if the client or the boss wants something that conflicts with user needs?

I could imagine a priority of design inputs that looks like this:

Qualitative research over quantitative research over stakeholder wishes over best practices over gut instinct.

But that could change over time. Maybe an experienced designer can put their gut instinct higher in the list, overruling best practices and stakeholder wishes …and maybe even some research insights? I don’t know.

I’ve talked before about how design principles should be reversible in a different context. The original priority of constituencies, for example, applies to HTML. But if you were to invert it, it would work for XML. Different projects have different priorities.

I could certainly imagine company cultures where stakeholder wishes take top billing. There are definitely companies that value qualitative research (data and analytics) above qualitative research (user interviews), and vice-versa.

Is a priority of design inputs something that should change from project to project? If so, maybe it would be good to hammer it out in the discovery phase so everyone’s on the same page.

Anyway, I’m just thinking out loud here. This is something I should chat more about with my colleagues to get their take.