The technology that let people make web sites never went away. You can still set up a site as if it were 1995. But culture changes, as do expectations. It takes a certain set of skills to create your own web site, populate it with cool stuff, set up a web server, and publish your own cool-stuff web pages. I would argue that those skills should be a basic part of living in a transparent and open culture where individuals are able to communicate on an equal field of play. Some fellow nerds would argue the same. But most everyone else, statistically, just uses Facebook and plays along.
Paul Ford shines a light on the solution:
Standing against this tide of centralization is the indie web movement. Perhaps “movement” is too strong—it’s more an aesthetic of independence and decentralization. The IndieWebCamp web page states: “When you post something on the web, it should belong to you, not a corporation.” You should own your information and profit from it. You should have your own servers. Your destiny, which you signed over to Facebook in order to avoid learning a few lines of code, would once again be your own.
Beautiful, beautiful writing:
We could still live in that decentralized world, if we wanted to. Despite the rise of the all-seeing database, the core of the internet remains profoundly open. I can host it from my apartment, on a machine that costs $35. You can link to me from your site. Just the two of us. This is an age of great enterprise, no time to think small. Yet whatever enormous explosion tears through our digital world next will come from exactly that: an individual recognizing the potential of the small, where others see only scale.
It’d be best to publish your work in some evergreen space where you control the domain and URL. Then publish on masto-sky-formerly-known-as-linked-don and any place you share and comment on.
You don’t have to change the world with every post. You might publish a quick thought or two that helps encourage someone else to try something new, listen to a new song, or binge-watch a new series.
Also, developers:
Write and publish before you write your own static site generator or perfect blogging platform. We have lost billions of good writers to this side quest because they spend all their time working on the platform instead of writing.
Designers, the same advice applies to you: write first, come up with that perfect design later.
So the human web, the people net, the your-net. Whatever it is called, it doesn’t matter. The important thing is that it is yours, if you want it. If you’re tired of the conglomerate-net, disgusted by the commercialised web, sick of being the product, allergic to The Algorithm, then you can have something else. Something of your own.
You want to upload your artwork? Write fanfic? World build? Document your developing Sistrum-playing skills? Discuss your experiences slice-of-life style? Experiment with poetry?
Do it.
Use wordpress if you want. Use Blogger. Hell, use Frontpage 98 if you want. Or learn some HTML And CSS and type it all up in notepad.exe. Or just HTML, don’t even bother with the CSS. Just make it yours.
After the last decade, where platforms have emerged as a core constituent of the web on which many rely, it may feel like things cannot change. That the giants are so big that there is no other way. Yet, to give into this feeling – that things can’t change – is not necessary. It is the way it is is not true on the web. We can make change. It’s your web.
Speaking of zines, I really like Benjamin’s ideas about a web-first indie web zine: using print stylesheets with personal websites to make something tangible but webby.
