Now, more than ever, it’s critical to own your data. Really own it. Like, on your hard drive and hosted on your website.
Is taking control of your content less convenient? Yeah–of course. That’s how we got in this mess to begin with. It can be a downright pain in the ass. But it’s your pain in the ass. And that’s the point.
Unfortunately, this is what all of the internet is right now: social media, owned by large corporations that make changes to them to limit or suppress your speech, in order to make themselves more attractive to advertisers or just pursue their owners’ ends. Even the best Twitter alternatives, like Bluesky, aren’t immune to any of this—the more you centralize onto one single website, the more power that website has over you and what you post there. More than just moving to another website, we need more websites.
This is a terrific presentation from Paul. He gives a history lesson and then focuses on what makes the indie web such a powerful idea (hint: it’s not about specific technologies).
Things can be different:
The core value of the IndieWeb, individual empowerment, helped me realise a fundamental change in perspective: that the web was beautiful and at times difficult, but that we, the people, were in control.
I really, really like Paul’s idea of splitting up the indie web principles into one opinionated nerdy list of dev principles, and a separate shorter list of core principles for everyone:
- Own your identity An independent web presence starts with an online identity you own and control. The most reliable way to do this today is by having your own domain name.
- Own your content You should retain control of the things you make, and not be subject to third-parties preventing access to it, deleting it or disappearing entirely. The best way to do this is by publishing content on your own website.
- Have fun! When the web took off in the 90’s people began designing personal sites with garish backgrounds and animated GIFs. It may have been ugly but it was fun. Let’s keep the web weird and interesting.
Craig and Jason are walking the walk here:
- Build your own damn platform.
- Treat social media like the tool it is.
- Build your technical skills.
The internet has always been made of people, but it has not always been people-first. The indieweb reminds us that humanity is the most important thing, and that nobody should own our ability to connect, form relationships, express ourselves, be creative, learn from each other, and embrace our differences and similarities.
Ben’s ode to the indie web:
One could look at the movement as kind of a throwback to the very early web, which was a tapestry of wildly different sites and ideas, at a time when everybody’s online communications were templated through web services owned by a handful of billion dollar corporations. I’d prefer to think of it as a manifesto for diversity of communications, the freedom to share your knowledge and lived experiences on your own terms, and maintaining the independence of freedom of expression from business interests.
A look at how personalisation works in digital interfaces and real-world objects.
But in calling these programs “artificial intelligence” we grant them a claim to authorship that is simply untrue. Each of those tokens used by programs like ChatGPT—the “language” in their “large language model”—represents a tiny, tiny piece of material that someone else created. And those authors are not credited for it, paid for it or asked permission for its use. In a sense, these machine-learning bots are actually the most advanced form of a chop shop: They steal material from creators (that is, they use it without permission), cut that material into parts so small that no one can trace them and then repurpose them to form new products.
Especially if you are a designer, an artist, a photographer, a writer, a blogger, a creator of any kind, owning your work is as important as ever. Social media platforms might be great for distributing your content and creating a network of like-minded people around you. But they will always be ephemeral, transient, and impermanent – not the best place to preserve your thoughts, words, and brushstrokes.
But most importantly, always write your most important thoughts on your own site. You can share the link on as many platforms as you like and have conversations with anyone who wants to connect with you and your work. But nobody can take it from you. You are in control. Forever.
Modern computing is far too rigid. Applications can only function in preset ways determined by some far away team. Software is trapped in hermetically sealed silos and is rewritten many times over rather than recomposed.
This community catalogs and experiments with malleable software and systems that reset the balance of power via several essential principles…
I’ll be adding those principles to my collection.
The books I have written are created from words invented by others, filled with ideas created by others. Even the few new ideas that are new depend on older ideas to work. What I had to say would probably be said by someone else not long after me. (More probably there have already been said by someone I was not aware of.) I may be the lucky person to claim those rare new ideas, but the worth of my art primarily resides in the great accumulation of the ideas and works of thousands of writers and thinkers before me — what I call the commons. My work was born in the commons, it gets its value by being deeply connected to the commons, and after my brief stewardship of those tiny new bits, it should return to the commons as fast as possible, in as many ways as possible.
Taking the indie web to the next level—self-hosting on your own hardware.
Tired of Big Tech monopolies, a community of hobbyists is taking their digital lives off the cloud and onto DIY hardware that they control.
If you want to know more about Clearleft’s new employee-ownserhip model, Andy tells Jeff all about it in this huffduffable hour of audio.
I’d like to see more of this thinking – maybe we could call it the future owners test – in contemporary responsible tech work. We mustn’t get so wrapped up in today that we overlook tomorrow.
A wonderful introduction to the indie web—Ana really conveys her sense of excitement!
The cloud gives us collaboration, but old-fashioned apps give us ownership. Can’t we have the best of both worlds?
We would like both the convenient cross-device access and real-time collaboration provided by cloud apps, and also the personal ownership of your own data embodied by “old-fashioned” software.
This is a very in-depth look at the mindset and the challenges involved in building truly local-first software—something that Tantek has also been thinking about.
This is something we’ve learned at Clearleft—you can’t create a design system for an organisation, hand it over to them, and expect it to be maintained.
You can’t just hire an agency to create a design system and expect that the system alone will solve something. It won’t do much before the people in the organization align on this idea as well, believe in it, invest in it, and create a culture of collaboration around it.
The people who will be living with the design system must be (co-)creators of it. That’s very much the area we work in now.
Worlds of scarcity are made out of things. Worlds of abundance are made out of dependencies. That’s the software playbook: find a system made of costly, redundant objects; and rearrange it into a fast, frictionless system made of logical dependencies. The delta in performance is irresistible, and dependencies are a compelling building block: they seem like just a piece of logic, with no cost and no friction. But they absolutely have a cost: the cost is complexity, outsourced agency, and brittleness. The cost of ownership is up front and visible; the cost of access is back-dated and hidden.