ãã¬ãCMãè¡ä¸ã®åºåãè¦ã¦ããã¨ãå¤ããããã£ã¦æ¢ã«ããããªäººã«ç¥ããã¦ããããªä¼æ¥ã®åºåãç¹°ãè¿ãç®ã«ãããã¨ãããããã¾ãããã§ã«æåãªä¼æ¥ãä½åº¦ãåºåãæã¤æå³ã¯ããã®ããã¹ã¿ã³ãã©ã¼ã大å¦ã®ãã¼ã±ãã£ã³ã°å¦ææã§ãããããã£ã¼ãã»ãµã¼ãæ°ã解説ãã¦ãã¾ãã Consumer Memory and Competitive Interference: The Case of Auto Insurance Advertising by Navdeep S. Sahni, Yifan Yang :: SSRN https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4968643 Why well-known brands invest millions in repetitive advertising https://phys.org/


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