Official YouTube Blog: partners

Orabrush: How the YouTube community built a brand

Tuesday, November 15, 2011

Today one of our channel partners, Orabrush, hit a major milestone. After trying unsuccessfully to sell their tongue cleaners going the traditional route, Orabrush let the YouTube community decide what products they want to see on store shelves. Nearly 100 videos later, Orabrush tongue cleaners will now be sold at more than 7,000 CVS/pharmacy locations nationwide.

Jeffrey Harmon, the brains behind their videos, says of their success:

The YouTube community has helped a couple of college kids take an idea, put it in front of people and get an honest response. We didn’t do this on our own - all of our fans on YouTube have helped us turn Orabrush into a well-loved brand.

Hear more about their story on the Official Google Blog.

Lane Shackleton, Product Manager, YouTube recently watched, "Notorious B.I.G. calms down crying baby - original."

Welcoming the next generation of cooking and fitness trainer stars

Tuesday, November 8, 2011

we createdYouTube Next ChefYouTube Next TrainerGoogle+ HangoutsYouTube Next ChefCHOW.comRob NixonLee AllisonYouTube Next TrainerBilly BlanksDeStormJulie DelaBarreStay tuned for weekly videosAustin Lau, YouTube Creator Programs, recently watched “The Coolest Extreme Skiing Dudes.”

Meet AlexanderCarpenter, your October “On The Rise” YouTube Partner

Thursday, October 27, 2011

AlexanderCarpenterOn The Risehomepagesurviving the Apocalypsesongs inspired by literatureThe Remus Lupins I think I have the coolest job in the world. For the past 6 years, I have gotten to play all sorts of nerdy music, travel around the world performing my songs and basically live out every geek's fantasy. Now I can add to that getting to be featured on the front page of one of the interwebs' most visited websites. My mom hasn't been this proud of me since I learned to do the Live Long and Prosper symbol with my hand. None of it would have been possible without the support of my amazing friends though, and I must take a moment to say thank you for the incredible outpouring of encouragement from those who enjoy the silly things I put out onto the internet. I owe you all a milkshake next time I see you. Thank you so much, and remember: Be Brilliant.On The Rise channelbrowseDevon Storbeck, YouTube Partner Support, recently watched “AmgezaGautengSavingCalf_Short.”

Are you the next big chef or trainer on YouTube?

Tuesday, October 18, 2011

YouTube NextUpYouTube Next ChefYouTube Next TrainerYouTube Next ChefHungry in BrooklynYouTube Next TrainerSarahsFabChannelHow to applypartnersyoutube.com/NextChefyoutube.com/NextTrainerAustin Lau, YouTube Creator Programs, recently watched, “How To Peel a Head of Garlic in Less Than 10 Seconds.”

Meet the October "On The Rise" Nominees

Wednesday, October 12, 2011

On The RisehomepagevideoscartoonblockkwonkickerhollywoodnoirmakeupAlexanderCarpentertheneedledropJasonMundayMusic On The Rise channel BrowseDevon Storbeck, Partner Support, recently watched “Adele - Someone Like You.”

An update from YouTube NextUp Japan

Saturday, September 17, 2011

YouTube NextUpdigital camerashereYouTube Creator Playbookplaylist

HotchiKazuhiro starts work on his 26-part animated fantasy epic Jugaia

SQUASHfilms will be touring all of Japan’s world heritage sites and making videos from each

Two of the NextUp winners will shoot videos from the Northeastern Japan areas affected by the tsunami and earthquake — ChrisNolandTV chronicling rebuilding of the coastal cities and dfarm777 looking at the areas’ stray pets recovery effects

megwinsasakiasahisoezimaxKumigarrandomyokoChrisNolandTVdfarm777HotchiKazuhiroSQUASHfilmsnariomaruMami Ihara, Partner Program Specialist, recently watched “坂本龍馬 Japanese samurai ryoma sakamoto.”

Introducing Your September “On The Rise” Nominees

Thursday, September 15, 2011

On The RisehomepagevideosUncutSportssimplekidscraftstheneedledroppineappleboyfilmsJasonMundayMusicDestinWS2been in the newsOn The RiseBrowseDevon Storbeck, Partner Support, recently watched “How to Edit Videos for Free.”

JasonMundayMusic is August’s On The Rise Star

Monday, August 29, 2011

Congratulations to JasonMundayMusic, who won August’s On The Rise poll after receiving the most votes from the YouTube community. Thanks to your support, Jason Munday (and his friends) will be featured on the YouTube homepage all day today.

As the self-proclaimed “nerdiest YouTube musician,” Jason’s repertoire includes songwriting, singing, producing, and sound engineering. His long history of musical projects on YouTube include hit YouTube bands Ministry of Magic and The Oceanic Six, whose songs were inspired by pop culture. Jason credits Ministry of Magic (a collaborative project with YouTube stars Luke Conard and Ryan Seiler) with opening the trio up to the potential of a YouTube music career with hits such as “Don’t Leave,” “On The Other Side,” and “This Town.” The band members have since chosen to pursue individual careers and Jason’s current solo project, Skyway Flyer, artfully combines the big arena sounds of the 80s with modern dance rock. Check out the video below for an overview of Jason’s work, past and present.

Here’s a word from Jason about his YouTube history, channels, and collaborations:

"I've been a YouTuber for several years, a musician for over a decade, and a nerd for as long as I can remember. Being a YouTube musician is now my full time job, and I'm proud to say that I've got to be one of the nerdiest! I started writing nerdy music with Luke Conard and Ryan Seiler over 4 years ago, and as Ministry of Magic, we were extremely fortunate with our online following and support. Thanks to our fans, I've been able to quit my full time job, move to Los Angeles, and pursue my dream of music and video making. I've since been able to focus so much more time and energy toward many different music projects and being out in LA amongst a vast ocean of music & film industry people, not to mention the growing YouTuber population, I've been able to network and make friends that are always looking to collaborate and even just help each other out. I always try to excel at whatever it is I'm focusing my efforts towards, and I find it fascinating to be able to look back at where I started and the place I've reached and simply look forward to where to future will take me. I'm inexpressibly grateful for all the good fortune I've had and as long as there are people enjoying what I do, I will continue to create it!”

If you’ve enjoyed monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel or look for our playlists on the browse page. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Devon Storbeck, Account Manager, recently watched “Ready For Anything" (Live!) - Skyway Flyer.”

YouTube is what you make it

Friday, July 29, 2011

VidCon 2011YouTube NextUpYouTube Creator InstituteCreator Hubwatch on TVCosmic Pandalivestreaming a special VidCon performanceSalar Kamangar, Head of YouTube, recently watched “VidCon 2011 Approaches.”

Introducing Smarter Every Day, your July On The Rise winner

Thursday, July 28, 2011

Smarter Every DayOn The Risehomepagetracking movement patterns of chicken’s headDIY high-speed cameraRube GoldbergImagine a Junior High school science fair except the kids have Master's degrees in Rocket Propulsion and have access to much cooler resources. Since I could talk I've always asked ‘why,’ and I frequently setup experiments to answer just that question. I love to explore creation using the tools of the Scientific method as my map and compass. The saying I've taught my children is that ‘in a world of talkers we are to be thinkers and doers.’ I am very thankful for those who took the time to vote for ‘Smarter Every Day’ in the On The Rise video contest. Come join the fun and contribute science projects you'd like to see in this science fair!On The Rise channelbrowseDevon Storbeck, Account Manager, recently watched “Magnet making Current - Smarter Every Day 16.”

Celebrating the creativity of YouTube’s Partners

Tuesday, July 26, 2011

To shine a light on the many inspiring things happening on YouTube, we’ve put together a report sharing the stories of 20 YouTube Partners who are changing lives, businesses and in some cases, history. You can download a PDF version of “YouTube: Celebrating the next generation of creative video” or visit it online at youtube.com/awesomeytpartners. YouTube is a very special place because of the passion of our Partners and the positivity they bring, and we hope you’ll find these stories as uplifting as we do.

Tom Pickett, director of content operations and online creators, recently watched “WWII hero and alumnus Louis Zamperini visits USC Annenberg class."

trick basketball shots into a careerblending glow sticks and iPadsbeatboxing around the worldYouTube Partner Programprograms like YouTube NextUp and Creator Institutemake the site a better and better place

download a PDF versionyoutube.com/awesomeytpartnersTom Pickett, director of content operations and online creators, recently watched “WWII hero and alumnus Louis Zamperini visits USC Annenberg class."

Introducing June’s On The Rise Nominees

Wednesday, June 15, 2011

On The RiseFacebookTwitterjoshsundquisttheslowmoguyscutegirlshairstylesVihartThePianoGuysTommyandGracieHrlmglobetrotterschannelBrowseDevon Storbeck, YouTube Partner Support, recently watched “Geese Surf Glenwood Wave @ 25,500 cfs!!”

The inaugural YouTube U.S. NextUp class gives their commencement address

Wednesday, June 1, 2011

What will the future hold for us, as the first YouTube NextUp class? We’re sure it’s going to involve tons of amazing video collaborations and probably a little bit of sweet sweet YouTube money. (Editor’s note: Each of our YouTube NextUp participants received $35,000 to take their YouTube channel to the next level).

So tune in - watch our videos as they progress towards respectability, and we’ll do our best to keep producing the same genuine, creative and fun-filled videos that you’ve grown used to. The YouTube community is full of awesome and creative people, and we really want to make sure we continue to rock it out in future. Here’s to ever-growing view counts and a happy YouTube future.

YouTube NextUp Class of 2011, recently watched “25 winners, 25 videos, countless memories - YouTube NextUp NYC 2011 Recap.”

Editor’s note: We just wrapped up the first ever Creator Camp as part of the YouTube NextUp program in the U.S., and we felt like we should hand it over to the class itself to tell you all how the week went - in (mostly) their own words. The class filled in the blanks for this blog post - you can follow each link to see who contributed that phrase. Huge congratulations to the first ever YouTube NextUp class!

We’re a group of 25 YouTube Partners who were bodacious enough to be selected for the first ever YouTube NextUp program. We received $35,000 from YouTube to take our career to the next level, and were invited to attend a special Creator Camp in New York to perfect our skills.

That first ever YouTube Creator Camp wrapped up last Friday, and it can best be described as stinkin awesome. The week started with a group of alien individuals getting to know each other, and by the end of it, we were our own YouTube wolf pack.

New York city provided a frenetic backdrop to our experience. For some of us, it was our first trip to the Big Apple, and it was common to hear people saying “this isn’t anything like Dallas”. Or sometimes “do you smell that?”

It’s hard to pick out highlights in a week that was so overwhelmingly intense, but they have to include the time when Luke Conard wore a full face of makeup and also the moment when I held back tears after being handed the biggest check I have ever received as an independent filmmaker.

We worked hard during the week and learned a lot. One of the most important lessons we came away with was to bring along Chescaleigh if you want someone to eat a fish eye at a Chinese restuarant, and also that it's a marathon, not a sprint. And we’d be remiss if we didn’t point out that humping the air on occasion was really important too. (Ok, ok, the main thing we all learned was the importance of collaboration!)

During the final presentation, we learned that our videos have collectively been viewed more than 30 million times this year alone - which made us feel like rock stars.

Shooting the collaborative videos was a crazy and amazing experience. You can see some a sneak preview of our projects below - we think you’ll agree it’s pretty epic, with dashes of sentimental mushiness.

CuteGirlsHairstyles wins May’s “On The Rise”

Wednesday, May 25, 2011

CuteGirlsHairstylesPartnerOn The RisehomepageWaterfall French BraidTwists into Side FlipSide Ponytail Combo“I am a wife, a mom to six children (five of them girls), a hairblogger, a school board member, passionate about adoption, and full-time CEO and Logistics Director of our "organized chaos!” YouTube has become a major driver for our hairstyles, with thousands of subscribers coming from all over the world. For me, providing these tutorials brings satisfaction in knowing that girls worldwide are receiving a boost to their self esteems from all the daily compliments. It is also nice knowing that my daughters and I are helping moms and daughters find bonding time together each day. We sincerely want to thank our YouTube subscribers and fans for voting CuteGirlsHairstyles as May 2011's YouTube 'On The Rise' winner!"
channelbrowseDevon Storbeck, Partner Support, recently watched “Beachy Combo | Beautiful Hairstyles.”

YouTube Creator Institute is in session — with live streamed guest professors

Tuesday, May 24, 2011

YouTube Creator InstituteMay 25: Jon Landau, Academy Award-winning Producer of Avatar and TitanicSubmit a questionWatch Live May 25 @ 7pm PTMay 31: Melissa Rosenberg, Acclaimed Writer and Producer of the Twilight Saga, Dexter and many othersSubmit a questionWatch Live May 31 @ 7pm PTJune 1: SuzAnn Brantner, Head of Alternative Distribution and Marketing for Music, Film and Books at William Morris EndeavorSubmit a questionWatch Recorded Lecture from June 1June 2: MysteryGuitarMan and FreddieW, YouTube Partners with millions of subscribers and viewsSubmit a questionWatch Live June 2 @ 7pm PTJune 14: McG, Director of Terminator Salvation and Charlie’s Angels, and Executive Producer of Supernatural, The OC and many othersSubmit a questionWatch Live June 14 @ 7pm PTJuly 7: Barely Political, one of YouTube’s most subscribed channels and creators of Obama Girl, Key of Awesome and Autotune the News
Submit a questionWatch Live July 7 @ 4pm PTYouTube NextUpYouTube Nextyoutube.com/creatorinstituteBing Chen, YouTube Creator Institute Lead, recently watched “Never Enough - D-Pryde (Produced By: Scena) (Original).”

Meet April’s On The Rise nominees

Wednesday, April 13, 2011

homepagevideosFacebookTwitteremilynoel83justjesse197joshsundquistPacificPastimeoutofablueskyHollywoodBubbleInctheslowmoguyschannelBrowseSarah Bardeen, Music Community Manager, recently watched “Fredrik - Flora (full album stream).”

Official Blog

Introducing our February “On The Rise” Nominees

Project for Awesome: 5 years of doing good

Tune in to the pre-show for the 2011 American Music Awards