Similarly, you might run a keyword-targeted campaign on bakery-related keywords and exclude whole channels that you don’t feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel and specific videos.
Alternatively, if your ads are appearing on a video that has content you deem inappropriate for your audience, or perhaps isn’t performing in terms of click-through rate or conversions, you can optimize your campaign by using this new feature to exclude it.
Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We’re hoping that these added layers of control will make your campaign targeting even more precise. Keep sending us your feedback so we can make future product improvements.
By the end of this year, our goal is to offer the YouTube experience in 40 languages, doubling the number we started with at the top of 2010. With each new rollout, we hope to make YouTube a bit more accessible to more people, regardless of where in the world they might live. For more information, please watch the “YouTube Answers: Worldwide” video, which tackles your most popular questions about our international sites and operations.
While we can’t predict how politicians will actually do once they’re elected, it’s clear that their campaigns are taking advantage of the latest ways to engage and inform voters on important issues in 2010.
Amy Barth, In-Stream Ads Specialist, Google Elections and Issue Advocacy, recently watched ”Guy Walks Across America”
We’d love to hear your suggestions on which charts you’d like to see. Best newcomer? Most shared video? Fastest to a million views? Let us know right here, in the forum discussion on this topic.
We're constantly looking to build tools and features that make YouTube a safer place for users, partners and advertisers. We hope that voluntary age-restricting will increase advertiser flexibility and control while staying true to our responsibilities as a trusted video platform.
Advertisers wishing to age-restrict their content should reach out to their account representatives.
Wherever you end up congregating, do shoot lots of video (as if we need to say that!) and send the links to our YouTubeGatherings channel, where we like to create playlists from each event.
3) How has the role of video changed in the past 10 years, with regard specifically to cause marketing?
One word: cost. Ten years ago, there were a handful of websites that had streaming video of any kind. Now there are many options (probably too many), and fortunately most of them are free and very versatile. You can get a decent video HD video camera for $150. And hosting is free. So, there are very few reasons why a nonprofit should not develop and utilize video is some way. The popularity of social networks, which has grown significantly in the last five years, has made sharing videos much easier. More people can learn about your cause through a short video than through landing onto a text-only website. Nonprofits have used video in very effective ways to ask for donations, recruit volunteers, or contact their local representatives, but sometimes the most moving videos are when we see the volunteers in action or how donations are utilized on the field. This closes the donor / volunteer / organization loop.
4) In your opinion, what are recent examples of organizations or campaigns that have utilized video in new or innovative ways?
One video uploaded by the World Food Program in this last year came up with a simple statistic: approximately 1 billion people are active online and yet over 1 billion people are chronically hungry. The video was 60 seconds long. In that amount of time, 145 million emails were sent, $43,000 was spent on eBay, 2,000 tweets were sent, and 10 children died of hunger. Pretty tough to ignore those numbers. They had a simple story to tell, and they kept it simple. They linked the video directly to their donation page, which lists how much money it takes to feed a baby, student or adult for one year.
5) How can/are nonprofits utilizing compelling videos to maximize their reach and funding? What are some tips for nonprofits struggling to create video content on their organization?
The best videos are the simplest: one idea, one cause, one action. You can upload an unlimited number of videos for free, so there's no point to throw in the kitchen sink. Also, viewers have a very short attention span, so presenting too many ideas dilutes the power of all of them. The videos we like most are when volunteers are interviewed on camera or nonprofits show the environment in the field where they are actively distributing or rebuilding. We need to see how the organization is making positive change. Charity Water makes some beautiful videos of their well drilling. Invisible People has a massive library of interviews of homeless people telling their stories. AARP made a video of very inspiring words featuring only scrolling text, and it still gets passed around (and re-made) three years later. Videos are very easy to create and very, very easy to share, and we haven't yet created as strong of a mental "spam filter" for video as we have for emails. Just be sure to keep it simple and direct.
Annotations upgrades: We now offer fully transparent annotations with black or white text, a new default color (half-transparent black, replacing red), a new default position for new annotations (off-center), and a cleaner look for tooltips.
Redesigned video manager: The My_Videos page has been reworked to offer streamlined ways of managing and reviewing videos you've uploaded, including options to sort your videos alphabetically, by length, by recency and by views. You can also browse the content you've viewed, purchased and liked, and there's access right here to Insight and Promoted Videos information (to the right of "Edit" button). For feedback on these changes, please chime in here.
Promotional badges: Take a look at the badges created to help you better promote your YouTube channel on site and off. Find the asset you like and click on it to generate handy embed code for your blog or website (you'll have to sign in at the prompt).
New way to embed videos: A new embed code style enables you to view embedded videos in one of our Flash or HTML5 players, depending on your viewing environment and preferences. For more information, see this blog post from our API blog.
Buzz videos on your homepage: As with the Facebook feed import, the YouTube videos your friends are sharing on Google Buzz are now be pulled into your YouTube homepage if you're connected to Buzz (e.g. to AutoShare your activity).
HQ Webcam uploads: That's right: You can now upload high quality video from your Webcam! All webcam recordings will be done at 360p.
Free previews on rentals: All rental videos in the U.S. will show a free preview or movie trailer automatically so you can decide if you want to watch it before buying it. If you're over 18 and live in the U.S., you can check this out right here on the movie Kick-Ass.
But don’t simply watch -- participate! During tonight’s concert, you can interact with the band and the performance itself by choosing your own camera angle. You can also be part of the show via the "Share Your Suburb" photo project. Since Arcade Fire’s new album is called The Suburbs, they’re encouraging fans to upload pictures of their own leafy neighborhoods, including snapshots of front porches, tree-lined streets and grocery store parking lots -- anything that reflects your hometown. The band will feature their favorite submissions onstage during their live performance, so go ahead and submit your images here.
Viewers will also hear from the group in a special pre-show Q&A interview conducted by Terry Gilliam, based on questions you asked here.
So tune in tonight at 10 p.m. ET to catch these chart-topping Canadians performing live from one of the most legendary venues in NYC. And don’t fret if you miss anything: highlights from the concert will be available on the band’s YouTube channel shortly after the event.
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