How a Trailer and Towing Company Drove Revenue With WebFX

Meet the business

Located in Mechanicsburg, Pa., All Pro Trailer Superstore is a family-owned trailer and towing company that services customers throughout the U.S., Europe, South America, and the Caribbean. In addition to trailers, they offer a suite of in-house services including trailer delivery, repair, trade-ins, titles, and tagging — an “All Pro” experience.

The challenge: Increasing online growth and revenue

All Pro Trailer Superstore knew they offered products and services that people needed — all they had to do was reach them. With their website being at the heart of their online business, All Pro wanted to find someone who could help them boost their visibility, conversions, and revenue through their site.

That’s when they turned to WebFX.

Strategic solutions to drive revenue

The path to boosting revenue for All Pro started with their website. That’s why WebFX created a custom website redesign that included:

• Integration of All Pro’s unique brand and style throughout their website
• Creation of informative copywriting by expert industry copywriters
• Integration of responsive design to ensure a positive experience on all devices
• Optimization of website features (navigation, for example) to improve user experience

With a newly designed website, it was time to promote it. The WebFX team used a combination of strategies to help promote All Pro’s website, including SEO, PPC, email marketing, and social media.

This custom combination of strategies included tasks like:

• Monthly creation of social media posts to boost engagement and brand visibility
• Keyword targeting and custom ad copy for PPC ads to help target qualified leads
• Optimizing content pages through keyword integration to help pages rank in relevant results