The Internet can ignite community, if used intentionally. Snap leads in fostering a platform for connection, encouraging self-expression through a digital lens. As the Global Head of Public Figures, Francis Roberts empowers creators to nurture and grow their audience—not only through Snap but beyond, connecting them with opportunities to build their individual brands.

Feedworthy is a new series from The Webby Awards spotlighting our favorite social creators and teams on the Internet. In our latest edition, we spoke with the leader driving Snap’s social presence with its creators about what inspires him and who he has on his moodboard.

What inspires you online?
The democratization of media and how it provides meaningful opportunities for connection and community. On my board mood: Issa Rae, Pharrell Williams, and Kobe Bryant.

Who are some of your favorite creators?
Tony Talks and Jordan the Stallion

Describe your feed in three words.
Fitness, comedy, fashion

What’s a favorite moment from your career?
Working with Beyonce’s team around the launch of Cowboy Carter Lenses, Bitmoji merch, and her official Snapchat profile.

What’s a social media trend you’re obsessed with right now?
The “I’m just a chill guy” meme

What’s your social media ick?
Engagement-bait, “reaction” content, “oddly satisfying” content, and when people copy and post unoriginal content.

Who or what is your dream collaboration?
Jordan

What’s something digital that you cannot get enough of right now?
Kendrick Lamar’s new album, “GNX”

Enter The 29th Annual Webby Awards by the Extended Entry Deadline – Friday, Feb. 7, 2025.

You can’t win the Internet if you don’t enter. With new categories across Websites and Mobile Sites; Video & Film; Advertising, Media & PR; Apps & Software; Social; Podcasts; AI, Immersive & Games; and new this year—a dedicated suite of honors for Creators!

Enter before the Extended Entry Deadline on Friday, February 7th!