Black-owned and founded brands

Founded by Tracee Ellis Ross, PATTERN Beauty embraces and celebrates the needs of the curly, coily, tight-textured hair community with effective products and rich ingredients for healthy, hydrated hair.

Fenty Beauty was created for everyone everywhere—focusing on a wide range of skin tones, creating formulas that work for all skin types and pinpointing universal shades.

Founded by Chichi Eburu, Juvia’s Place creates products that enhance the true richness of deeper skin tones while ensuring options for everyone so we can all be bright, bold and proud.

Founded by Tabitha Brown and Gina Woods, Donna's Recipe is inspiring others to embrace their natural texture with the help of clean, vegan, health-conscious ingredients and soothing, plant-based recipes.

Founded by Maeva Heim, BREAD is a clean and contemporary hair brand full of staples to help simplify routines for those with coily, curly and wavy hair.

Founded by cosmetic chemist, Ron Robinson, BeautyStat helps people find quality skincare with proven ingredients. Their scientific approach starts by listening to consumers and their needs first.

Founded by Aliyah Marandiz, Sugardoh offers a sustainable alternative to waxing that works for all skin tones, hair types and skin conditions from head to toe.

Founded by Trinity Mouzon Wofford, Golde creates superfood solutions—natural, vegan-friendly elixirs—to boost beauty from within and make wellness accessible, easy and fun.

Founded by Jamika Martin, ROSEN was created based on the most up-to-date research and ingredients for treating and clearing breakouts.

Founded by Rebecca Grammer-Ybarra and Christiana Grammer, Homebody is a multifunctional wellness brand that harnesses the power of whole-plants, superfoods, adaptogens and botanicals for whole-body self-care.

Founded by Abena Boamah-Acheampong, hanahana beauty features ingredients that are both consciously clean and sustainably sourced, starting with the star of their assortment—shea butter imported directly from Ghana.

Founded by Dorion Renaud, Buttah aims to give melanin-rich skin the attention it deserves—to equip people with confidence to look in the mirror and truly love the skin they’re in.

Founder Dorian Morris is a Harvard Business grad whose expertise in the beauty space helped shape the accessible but empowering vision for the brand. She believes that wellness and beauty go hand-in-hand, and that everyone deserves high-quality, affordable products.