Find the right plan for your needs
Instant access to funds, secure SSL payments, and no transaction fees
Basic
Start making money on your expertise. Get the foundational features, tools, and support to monetize your learning business.
Create and sell unlimited online courses to share and monetize your expertise with your audience
Create online communal learning environments where your students can interact and learn from you, and from each other
Offer eBooks, guides, templates, and more to drive new leads and quickly boost your revenue
Host live coaching sessions or webinars to connect with your audience
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools
Access your earnings right away, so you can keep growing your business
Promote your products, boost loyalty, and increase sales with coupons and promotions
Delegate affiliate selling roles and start getting more traffic to your site to help boost sales
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
Most popular!
Start
For creator-educators ready to scale up, unlock features to drive student engagement and grow your business.
Create and sell unlimited online courses to share and monetize your expertise with your audience
Create online communal learning environments where your students can interact and learn from you, and from each other
Offer eBooks, guides, templates, and more to drive new leads and quickly boost your revenue
Host live coaching sessions or webinars to connect with your audience
Provide your students with live group sessions by scheduling a Live Lesson via Zoom, directly from within Thinkific
Create paid membership subscriptions and exclusive members-only content to drive retention and recurring revenue
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools
Access your earnings right away, so you can keep growing your business
Promote your products, boost loyalty, and increase sales with coupons and promotions
Delegate affiliate selling roles and start getting more traffic to your site to help boost sales
Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
Grow
Level up your learning business with more support, more learning products, and advanced features to help you sell more.
Create and sell unlimited online courses to share and monetize your expertise with your audience
Create online communal learning environments where your students can interact and learn from you, and from each other
Offer eBooks, guides, templates, and more to drive new leads and quickly boost your revenue
Host live coaching sessions or webinars to connect with your audience
Provide your students with live group sessions by scheduling a Live Lesson via Zoom, directly from within Thinkific
Create paid membership subscriptions and exclusive members-only content to drive retention and recurring revenue
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools
Access your earnings right away, so you can keep growing your business
Promote your products, boost loyalty, and increase sales with coupons and promotions
Delegate affiliate selling roles and start getting more traffic to your site to help boost sales
Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue
Get insights into your student engagement and breakdowns of your business metric
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Reduce your administrative burden and allow your customers to purchase several seats at the same time. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
Thinkific+
We offer straightforward pricing designed for high-growth businesses and teams. Schedule a call with our team to explore our platform, and receive a custom quote that unlocks enterprise-level features, advanced integrations, and tailored support to scale your online education business.
Talk to us| Basic | Start | Grow | Plus | ||||||
|---|---|---|---|---|---|---|---|---|---|
Current Students The number of students currently enrolled in one or more of your courses or communities. | Unlimited | Unlimited | Unlimited | Unlimited | |||||
Published Courses The number of full courses you can create, upload, and sell. | Unlimited | Unlimited | Unlimited | Unlimited | |||||
Communities Create online, communal, learning environments where your students can interact and learn from you and from each other. | 1 | 1 | 3 | Unlimited | |||||
Digital Downloads Offer eBooks, guides, templates and more to drive new leads and quickly boost your revenue. | 5 | Unlimited | Unlimited | Unlimited | |||||
Coaching and Webinars Host live coaching sessions or webinars to connect with your audience. | 5 | Unlimited | Unlimited | Unlimited | |||||
Paid memberships Create paid membership subscriptions and exclusive members-only content to drive retention and recurring revenue. | |||||||||
Site Builder Easily create an effective website to market your products and showcase your brand, no coding or design experience required. | |||||||||
Landing pages Build conversion-ready landing pages with the power of AI to showcase your brand, promote your products, drive leads, and increase sales. | |||||||||
Email Automation Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools. | |||||||||
Reporting and Analytics Analytics start with key insights into marketing, sales, and student progress. As you move up in plans, advanced features like filtering, segmentation, and B2B tracking become available. At the highest level, unlock custom reports and scheduling for deeper insights as your business grows. | |||||||||
Instant access to your revenue Access your earnings right away, so you can keep growing your business. | |||||||||
Product bundles Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue. | |||||||||
SCORM compliant Stay compliant with SCORM, a global e-learning standard, that enables content sharing across Learning Management Systems and unlocks interactive learning experiences. | |||||||||
Support level The extent and types of world-class assistance you receive based on your Thinkific plan. | Email and chat | Email and chat | Phone and priority email | Dedicated Customer Success Team | |||||
Published Courses The number of full courses you can create, upload, and sell. | Unlimited | Unlimited | Unlimited | Unlimited | |||||
Drag-and-drop course builder Create, design, and rearrange lessons and chapters with ease to build your courses — no coding required. | |||||||||
Create free, paid, and time-limited courses Flexible course and price offerings help attract learners at every stage of their journey. | |||||||||
On-demand courses Launch and sell online courses that give students the flexibility to start, learn, and complete on their own time, anytime. | |||||||||
Create private and hidden courses Create courses that are by invitation only or hidden from public view. | |||||||||
Scheduled content Drip release lets you schedule content to slowly release over time for on-demand (based on a student’s individual sign-up date) and cohort-based (based on a fixed date) schedules to keep students coming back. | |||||||||
Completion certificates Customized certificates for your students, whether they’re just for fun, something for them to show off on LinkedIn, or a part of a continuing education program. | |||||||||
Assignments Measure and rate your student’s progress with assignments that need to be approved before they can complete your course. | |||||||||
Course compliance tools With prerequisite lessons and video completion settings, you can prevent students from skipping ahead in your course until they've learned essential content. | |||||||||
In-course discussions Choose from built-in, Disqus, or third-party discussion tools. | |||||||||
Quizzes Create diverse quizzes by adding questions to a quiz bank, which will automatically generate a randomized quiz, reinforcing your student's learning. | |||||||||
Exams Create an advanced exam environment with a variety of question types and detailed data analysis. | |||||||||
Zoom Meetings and Webinars Provide your students with live group sessions by scheduling a Live Lesson via Zoom, directly from within Thinkific. | |||||||||
Multimedia content Support for Articulate Storyline, Adobe Captivate, and other multimedia content, helping you create engaging, interactive learning experiences. | |||||||||
Number of Communities Online communal learning environments where your students can interact and learn from you, and from each other. | 1 | 1 | 3 | Unlimited | |||||
Number of Spaces Create designated Spaces (like virtual rooms) within your community to foster discussion, Q&A, assignment reviews, and more. | 5 | 10 | 20 | Unlimited | |||||
Synched Courses and Communities Connect your community with a course and make it easy for your students to jump back and forth, creating a blended and dynamic learning experience. | |||||||||
Live Events within Communities Turn your community into a classroom with live events, creating an engaging and interactive experience for your community members. | 5 | Unlimited | Unlimited | Unlimited | |||||
Paid memberships Create paid membership subscriptions and exclusive members-only content for your community. | |||||||||
Bundle with courses Sell relevant courses and communities together in one package, driving engagement and revenue. | |||||||||
Threaded replies and mentions Let members tag one another in a post or comment, and create threaded replies for continuity and discussion. | |||||||||
User profiles Members can create their own custom profiles including their name, photo, company, title, and timezone, fostering trust and community. | |||||||||
Community notifications Members will receive web, mobile, and push notifications when you post in the community, when someone responds to their posts, or when another member @ mentions them. | |||||||||
Email Automation Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools. | |||||||||
Landing Pages Build conversion-ready landing pages with the power of AI to showcase your brand, promote your products, drive leads, and increase sales. | |||||||||
Site builder Easily create an effective website to market your products and showcase your brand, no coding or design experience required. | |||||||||
Advanced CSS/HTML editing Customize your site page with the HTML/CSS editor. | |||||||||
Connect your existing website Connect your sales and product pages to an existing website (Wordpress, Squarespace, Wix, Weebly, Virb, etc.). | |||||||||
Custom domain Customize your URL or use your own domain for a fully branded student experience. | |||||||||
Remove Thinkific branding White-label your learning experience by removing Thinkific branding on your website and student course player. | |||||||||
Members-only website section Host exclusive content on your site, limiting access to your current students or those in specific products. | |||||||||
Analytics Integrations Connect your Google Analytics account to track visitors and conversions. | |||||||||
Basic Reporting Gain deeper insights into your success with detailed reports on marketing performance, sales, course progress, and student feedback. | |||||||||
Reporting and Analytics Unlock powerful insights with advanced filtering, segmentation, detailed revenue and engagement analytics, and B2B progress reporting. | |||||||||
Advanced Reporting and Analytics Build custom reports, schedule them for regular delivery, and get detailed B2B engagement analytics. | |||||||||
TCommerce Thinkific’s full suite of selling, payments, and bookkeeping tools proven to help you sell more in less time. | |||||||||
Order bumps Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce. | |||||||||
Gifting Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce. | |||||||||
Group Orders Reduce your administrative burden and allow your customers to purchase several seats at the same time. Available exclusively on TCommerce. | |||||||||
Abandoned Cart Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce. | |||||||||
Flexible student payment options Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce. | |||||||||
Payment plans Let your customers split their payment across a few months, making it easier for them to buy from you. | |||||||||
Instant access to your revenue Access your earnings right away, so you can keep growing your business. | |||||||||
Accept Paypal payments Connect PayPal to accept one-time payments for your Thinkific products. | |||||||||
Additional pricing Give your customers the option to pay for your product in different ways, such as a one-time fee, payment plan, or subscription fee. | |||||||||
Offer free trials Incentivize people to buy and generate leads by offering free trials of your digital learning products. | |||||||||
Coupons and promotions Promote your products, boost loyalty, and increase sales with coupons and promotions. | |||||||||
Product bundles Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue. | |||||||||
After purchase flows Create a custom Thank You page, add product upsells, or send buyers straight to a specific product or custom URL after purchasing. | |||||||||
Affiliate reporting Get access to full reporting on affiliate commissions owed, making it easy for you to make payouts according to your policy and schedule. | |||||||||
Thinkific Analytics Get actionable insights into your business to help you understand what’s working and what’s not, so you can optimize and sell more. | |||||||||
Bulk import and student enrolment Easily import and enroll students in bulk when migrating to Thinkific from another platform. | |||||||||
Manual student enrolment Enroll existing students or create a new student and manually enroll them into your products or bundles. | |||||||||
Video and content hosting Support for a variety of formats including video, text, images, downloads, PDFs, audio, and presentations. | |||||||||
Site Administrator Accounts Enable and delegate limited access to a Site Administrator who can assist with managing your students and products. | 1 | 1 | 2 | Unlimited | |||||
Group Analyst accounts Provide access to team members or third parties to student group and cohort progress reports. | 3 | Unlimited | |||||||
Marketing analytics integrations Integrations with Mixpanel, Facebook pixels, and Google Analytics help you make data-informed choices for your business. | |||||||||
Thinkific App Store Enhance your online learning business with a wide range of proven and custom-built apps and integrations. | |||||||||
Zapier actions Automatically enroll students into your digital learning products based on triggered events that happen outside of Thinkific. | |||||||||
Zapier triggers Automate your workflow by connecting Thinkific to almost any other app. | |||||||||
Share revenue with partners Share a percentage of sales made on your digital products and bundles with co-instructors and contributors. | 1 | 3 | Unlimited | ||||||
Standard API and webhooks Allow developers to programmatically access and manage your site through the Thinkific API. | |||||||||
Single sign on (SSO) Offer students a seamless single sign-on with your existing system using JSON web tokens (JWT). | |||||||||
Plus Portal Manage all of your Thinkific sites through a centralized dashboard. | |||||||||
99.5% uptime and 24/7 monitoring Thinkific maintains 99.5% uptime and 24/7 monitoring to ensure your site is always available and working optimally. | |||||||||
SSL Easy, built-in SSL means your course content is automatically served securely to your students. | |||||||||
Support level The extent and types of world-class assistance you receive based on your selected plan. | Email and chat | Email and chat | Phone and priority chat | Dedicated Customer Success Team | |||||
Comprehensive knowledge base A comprehensive, easily searchable, self-service help center with a wealth of information, tutorials, and guides. | |||||||||
Advanced password complexity Minimum password requirements ensure password complexity and security. | |||||||||
Launch preparedness review A Thinkific Launch Specialist will conduct a thorough audit and evaluation of your site, ensuring a smooth launch. | |||||||||
Dedicated sandbox site A protected area that lets you test new tools and features without publishing on your Thinkific Plus site. | |||||||||
Service Level Agreement (SLA) 99.5% Rest easy knowing we've got your back with Thinkific Plus’ Support and Service Level Agreement. We're committed to providing round-the-clock support, ensuring critical Plus services are available 99.5% of the time, and offering a security review before you make a purchase. | |||||||||
Master Services Agreement (MSA) A 12-month contract that includes our guarantees on escalation and service, billing details, terms and conditions and other key documentation. | |||||||||
Frequently asked questions
Thinkific is an online platform for creator educators that allows you to create, market, and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital products.
You can easily sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. With Thinkific, you can design an engaging, customized learning experience, manage students, track progress, and handle payments and selling, all in one place.
Thinkific was designed to get your online education business up and running without any advanced technical experience.
You don’t need to be a developer to build your site and online courses.
With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, you can quickly create and launch your online learning business.
Yes. You can upgrade, downgrade or cancel your account at any time from within your site dashboard.
No, you don’t need a separate web host. Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on growing your business.
No, Thinkific doesn’t have a built-in marketplace.
Rather than forcing you to compete for eyeballs with all other users, we offer you complete control over your own branded website. This allows you to market and sell your digital products and learning experiences directly to your audience.
Definitely!
While Thinkific does allow you to build an entire website, you can choose to use the platform for digital learning product creation alone.
So you can use Thinkific as the education portion to complement your existing website, whether it's custom built or created on a CMS like WordPress.
Either way, you'll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your audience will see your courses, digital downloads, and other learning products alongside your main site as one holistic ecosystem.
Thinkific offers its own custom-built, Stripe-powered payment processor: Thinkific Payments, which allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.
Thinkific also supports Stripe and PayPal as payment gateways – third-party payment gateway fees will apply if you are based in a Thinkific Payments supported country.
Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.
We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if you are using third-party payment processors and based in a Thinkific Payments supported country
Beyond subscription costs, for customers in Thinkific Payments supported countries who are processing payments on Stripe, a third-party payment gateway fee will be charged per transaction on all sales processed through Stripe.
This fee varies per plan type – learn more here. Customers processing payments on Thinkific Payments will not incur this fee. There are also standard processing fees from Stripe and PayPal.
TCommerce is Thinkific’s integrated payments and selling solution, powered by Stripe, designed to help you sell more and save time.
With features like:
- Order Bumps
- Buy Now, Pay Later options
- Gifting
- Group Orders
- Automation tools like Smart Credit Card Retries
- Incomplete Purchase Reminders (abandon cart)
TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, you'll have access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.
Absolutely, you can use a custom domain for your Thinkific site to align with your brand and provide a seamless experience for your audience. You can easily connect your existing domain or purchase a new one directly through Thinkific.
Thinkific provides a comprehensive suite of marketing tools to help you grow your audience and increase sales. These include:
- built-in Email Marketing
- customizable Landing Pages
- powerful Site Builder
- advanced CSS/HTML editing capabilities.
You can connect your existing website, use a custom domain, and remove Thinkific branding for a fully branded experience. Additionally, you can create members-only website sections to offer exclusive content, and leverage analytics integrations to track performance.
With these tools, you have everything you need to effectively market and sell your courses and digital products.
Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics, discussions, and member access. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.
Yes, Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. You can also customize your site’s language settings and student communication to provide a localized experience.
SCORM is available on Thinkific’s Plus plans. You can create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.
Thinkific really is the best in the business. Since building my course with them, I went from working with 10 clients at a time to being known and found by millions of people.
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