Earn recurring revenue with Memberships
Enjoy a steady income stream while providing your audience with members-only perks, content, and a dedicated group of like-minded peers.
Reliable content for them. Reliable income for you.
Your membership, your way
Curate the ideal learning experience that fully reflects your expertise with your choice of courses, communities, digital downloads, and live events in one place.
Build an invested community
Foster a sense of belonging and community among learners who share common interests or goals, leading to stronger engagement and loyalty over time.
Grow revenue through retention
Deepen your relationship with your audience by offering ongoing value and support — elements that build trust and advocacy for your brand.
How are memberships different from other content?
Recurring revenue
Instead of selling your digital products once, you can offer memberships on a recurring subscription basis. This generates steady and reliable income without the unpredictability or ups and downs of one-time sales.
Ongoing value
You’ll provide value on an ongoing basis and consistently create new content for your members, which will incentivize them to stay subscribed — and create regular opportunities to upsell additional products or services.
Building a community
One of the major selling points of memberships? The exclusive access to a community of like-minded peers and you, the creator. From live Q&A sessions to virtual lunch-and-learns, memberships create a supportive environment where individuals feel connected and invested in staying part of the group.
How it works:
Set up Thinkific Payments to accept recurring payments (and unlock a suite of selling features on TCommerce)
Add and name your new membership from your Thinkific dashboard
Add the content (courses, communities, digital downloads, and/or live events) you want to include in your membership
Set your subscription price and click “Publish!”
What can you include in your memberships?
Courses
Include a selection of your courses that you can update and add to on a regular basis.
Communities
Grant exclusive access to your online community where members can connect, ask questions, and learn from like-minded peers.
Digital Downloads
Offer downloadable products like eBooks, guides, templates, and more as part of your membership.
Live Events
From interactive Q&A sessions to coaching workshops, webinars, and more, your membership can include exclusive access to engaging live events.
Frequently asked questions
A membership is a way to offer your users access to multiple courses, communities, digital downloads, and/or live events — all in one package.
A membership site is a subscription website with gated content that members can sign up for and/or pay to access. It’s typically educational, and new content is expected on a regular basis.
A membership site performs a mix of several functions for the user:
- Access to an exclusive community
- Access to members-only content
- Allows learners to complete a project or program over a longer time where the content is being created/dripped over time
A Product Bundle is a package of multiple courses sold as a single product, while a membership site contains other offerings like access to private products, live Q&A sessions with you, and/or other exclusive, members-only content.
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