is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
HomePod Shouldâve Been Marketed for Home Theaters
A brief note on home theater audio: news broke a few days ago that Appleâs HomePod has been discontinued in favor of its more affordable, younger sibling, the HomePod mini. The HomePod was never for everybody, but itâs an excellent product and it always struck me that it could have been for far a larger market than it ever won.
Rather than pitching it as a competitor to Amazonâs Echo and Googleâs Nest lines of inexpensive, lower quality smart speakers, Apple might have had better success measuring it up to speakers from high-fidelity smart audio leaders Sonosâparticularly that companyâs home theater offerings. Iâll admit that Iâm a longtime Sonos skeptic, but even an objective accounting of what it costs to add enhanced sound to a television setup shows that the HomePod offered great value.
As a baseline, consider what Sonos offers for this market. Its entry point product is the Beam compact soundbar for US$399, and its high end offering is the Arc, an enhanced sound bar for US$799. By all reports these are excellent products but the sound bar form factor, despite its popularity over the past decade, has never appealed to me. Sound bars demand to be placed front and center, they typically require wired connections, and despite all of the marketing, in my experience you just canât replicate two stereo speakers strategically placed in opposite corners of the room with one sound bar sitting in front of your television.
To get that true surround sound experience with Sonos, youâd need to upgrade to a 5.1 surround sound set which includes a Beam, a subwoofer and two smaller speakers, pushing the price to US$1,359. A step-up Surround setup with the Arc instead of the Beam costs US$1,498. This is pretty rarefied air.
Meanwhile, you could get a pair of HomePods for US$299 each. Place those in any two opposite corners of your room and form a digitally linked stereo pair using Appleâs superb self-adjusting technology to fine tune the audio, and youâve created an impressively immersive, wireless surround sound experience. Of course youâd also need an Apple TV 4K for them to work as the default audio output for your television. But even with the US$179 cost of that device, the whole setup totals just US$777.
If it wasnât already obvious, this is what weâve done in our home and it works great. Of course, the caveat is that a HomePod setup requires you to be committed to the Apple ecosystem while the Sonos is famously open and compatible with all sorts of other systems, a true advantage. But Appleâs approach is simpler, requires fewer wires and fewer boxes, no additional software, and is exceedingly easy for my whole family to use. Thereâs also no mussing with inputs and modes or, worst of all, juggling multiple remote controls, the typical banes of other âadvancedâ home theater setups. And itâs worth noting that the Apple TV, though much maligned for its pricing, is a truly excellent user experience. If Apple had bundled the Apple TV 4K with two HomePods and marketed them as an integrated home theater offering that offers significant value over similar Sonos offerings, I think it wouldâve been a different ballgame.
Apple will continue to offer the smaller HomePod mini, which from reviews seems to be totally fine, but hopefully theyâll bring some of the same seamless integration with the Apple TV 4K to those devices too. Currently, you canât set a HomePod mini stereo pair as the default audio output for the Apple TV, which is a big part of the seamlessness of the experience we enjoy so much in our setup. In the meantime, you can still find the original HomePods on sale while they last, or hunt âem down on eBay. I wouldnât hesitate to do that again if I needed to set up a new home theater today.