Law of Demand
Law of Demand
Law of Demand
The Law of Demand states that as the price of a product or service rises, the
quantity demanded decreases, and vice versa. Understanding this fundamental
economic principle is crucial for businesses and consumers alike.
Definition of Law of Demand
1 Inverse Relationship 2 Consumer Behavior
The Law of Demand establishes that there is an Consumers tend to buy more of a product or
inverse relationship between the price of a service when its price is low, and less when its
product or service and the quantity demanded price is high, all other factors remaining
by consumers. constant.
Factors Influencing Demand
Price of the Product Income of Consumers Tastes and
Preferences
As price decreases, quantity
demanded increases, and vice Higher incomes tend to increase Consumers' tastes and
versa. the demand for most goods and preferences greatly affect their
services. demand for a particular product
or service.
Price and Quantity Relationship
In a competitive market, the price When demand exceeds supply, A higher price will generally
and quantity will eventually settle prices tend to rise, signaling the result in a decrease in the quantity
at a point where demand equals need for either increased demanded by consumers.
supply, creating market production or decreased
equilibrium. consumption.
Demand Curve
1 Downward Sloping
Price is represented on the vertical axis, and quantity demanded is shown on the
horizontal axis.
Changes in factors other than price cause the entire demand curve to shift left or
right.
Exceptions to the Law of Demand
Giffen Goods
Giffen goods are rare cases where an increase in price leads to an increase in quantity
demanded.
Veblen Goods
Veblen goods are luxury goods that experience higher demand as their price increases, as they
are associated with status and exclusivity.
Importance of Understanding the Law of
Demand
1 Effective Pricing 2 Market Forecasting 3 Consumer Decision-
Strategy making
Businesses can make
Companies can effectively informed decisions and Consumers can make better
set prices and anticipate plan for the future by purchasing decisions,
changes in demand based analyzing market demand. maximizing their utility by
on consumer behavior. considering the Law of
Demand.
Conclusion
The Law of Demand is a fundamental concept in economics that shapes pricing, production, and consumption
decisions. Understanding its implications is essential for businesses and individuals operating in a complex
marketplace.