Qualitative Data Analysis

Data Analysis in Qualitative

Research

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What is data analysis?

A complex process that involves moving
back and forth
between concrete bits of data and abstract

concepts
between inductive and deductive reasoning
between description and interpretation
Simply put: Data analysis is the

process of making meaning from the
data
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Preliminary Exploratory Analysis

Explore the data by reading through all
of your information to obtain a general
sense of the information
Memo ideas while thinking about the
organization of the data and
considering whether more data are
needed
Jot memos in margins of fieldnotes,

transcripts, documents, photos
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Developing Descriptions &

Themes from the Data
(case
study
approach)
Coding data
Developing a description from the data
Defining themes from the data
Connecting and interrelating themes
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Coding Data
Open Coding
Assign a code word or phrase that

accurately describes the meaning of the
text segment
Line-by-line coding is done first in
theoretical research
More general coding involving larger
segments of text is adequate for practical
research (action research)
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EDUC 7741/Paris/Terry
Axial Coding
The process of looking for categories that
cut across all data sets
After this type of coding, you have
identified your themes
You cant classify something as a theme
unless it cuts across the preponderance of
the data
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Clustering
After open coding an entire text, make a
list of all code words
Cluster together similar codes and look
for redundant codes
Objective: reduce the long list of codes
to a smaller, more manageable number
(25 or 30)
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EDUC7741/Paris/Ter
Preliminary organizing scheme

Take this new list of codes and go back to
the data
Reduce this list to codes to get 5 to 7 themes
or descriptions
Themes are similar codes aggregated
together to form a major idea in the database
Identify the 5-7 themes by constantly
comparing the data (Constant Comparative
Analysis)
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Constant Comparative
Analysis (Glaser & Strauss; p. 86, The Art of
Classroom
Inquiry)
A process
whereby
the data gradually

evolve into a core of emerging theory
This core is a theoretical framework that
further guides the collection of data
Major modifications are lessened as
comparisons of the next incidents of a
category to its properties are carried out
(Merriam, 1998).
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Why themes?
It is best to write a qualitative report
providing detailed information about a
few themes rather than general
information about many themes
Themes can also be referred to as
Categories
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Naming the Themes or

Categories
The names can come from at least
three sources:
The researcher
The participants
The literature
Most common: when the researcher

comes up with terms, concepts, and
categories that reflect what he or she
sees in theEDUC7741/Paris/Ter
data
Themes should
Reflect the purpose of the research
Be exhaustive--you must place all data in
a category
Be sensitizing--should be sensitive to
what is in the data
i.e., leadership vs. charismatic leadership
Be conceptually congruent--the same

level of abstraction should characterize
all categories at the same level
For instance, you wouldnt have produce,

goods,
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canned
and fruit
Types of themes
Ordinary: themes a researcher expects
Unexpected: themes that are surprises and not
expected to surface
Hard-to-classify: themes that contain ideas that do
not easily fit into one theme or that overlap with
several themes
Major & minor themes: themes that represent the
major ideas, or minor, secondary ideas in a
database
Minor themes fit under major themes in the write up
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A Description
A detailed rendering of people, places,
or events in a setting in qualitative
research
Codes such as seating arrangements,
teaching approach, or physical layout
of the room, might all be used to
describe a classroom where instruction
takes place
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Narrative description
From the coding and the themes,
construct a narrative description and
possibly a visual display of the findings
for your research report
Use the assigned format (see syllabus)
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Constructing the narrative

Identify dialogue that provides support for
themes
Look for dialogue in the participants own dialect
Use metaphors and analogies
Collect quotes from interview data or
observations
Locate multiple perspectives & contrary evidence
Look for vivid detail
Identify tensions and contradictions in individual
experiences
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Conveying personal reflections

Because qualitative researchers believe that
personal views can never be kept separate from
interpretations, personal reflections about the
meaning of the data are included in the research
study
David had been diagnosed with AD/HD and also with mild
Tourette Syndrome. He took medication for AD/HD. He was
selected to participate in the project as a confirming participant
because he was so involved with the project and so intense
during the first observation. Unaware that he had AD/HD and
Tourette Syndrome until I interviewed his mother during the
second year of the project, I was surprised because he was the
most focused
in the classroom.(Terry, 2003)
student
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Providing Visual Data Displays

Qualitative researchers often display
their findings visually
Comparison table or matrix

Hierarchical tree diagram that represents
themes and their connections
Boxes that show connections between
themes
Physical layout of the setting
Personal or demographic information for
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each person
or site
Enhances Commitment,
Attitudes,
and Student Development
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Making comparisons with the

Literature
Interpret the data in view of past research
Show how the findings both support and contradict
prior studies
These findings are consistent with other studies in regard to

duration. It has been found that the length or duration of
service learning projects has an impact on student outcomes,
with the longer duration projects having greater impacts.
However, significant differences are not found in projects
lasting over 18 weeks (Conrad & Hedin, 1981). The project
on which this study focused was examined over a year and a
half period of time; thus it is considered to be long in duration
which helps to explain its impact on student outcomes.
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Limitations of the study

The researcher suggests possible limitations
or weaknesses of the study
This study focused on one rural middle school in an

area in Northeast Georgia, Hartwell. It documented the
methodology used in the service learning project and
the effect of a certain type of service learning model,
Community Action. Therefore, the study provides an
in-depth look at a service learning project carried out
by gifted students in just one middle school in a rural
area situated in a Southern state. Transferability may
be limited as a result (Terry, 2001).
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Future Research Suggested

Researchers make recommendations for
future research
In addition, further research is needed to determine

outcomes for a diversified culture of students,
including, but not limited to African-American students
and students diagnosed with AD/HD. Research is also
needed to examine and validate existing frameworks
before professing any general claims concerning the
outcomes for students engaged in service learning
activities (Terry, 2003).
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Validating the Accuracy of Findings

At the end, the qualitative researcher
validates the finding by determining the
accuracy or credibility of the findings.
Methods include:
Prolonged engagement & persistent observation

in the field
Triangulation
Peer Review
Clarifying researcher bias
Member Checking
Rich, thick description
External AuditEDUC7741/Paris/Ter
Addressing Research Bias

I am not an impartial bystander when it comes to service learning
so I knew I had to enhance internal validity at the outset of the
study. I have been involved with Community Action service
learning projects for over 16 years as a teacher. I have coauthored a book on how to facilitate Community Action service
learning projects which I have used to implement service learning
projects in my own classroom. My students have been featured in
Readers Digest and have been guests on the Phil Donahue Show
because of their outstanding work in service learning. Being
aware of this bias, I took extreme precautions to maintain
objectivity during both the collection and analysis of the data
thereby accurately representing the project fairly and accurately
(Terry, 2001).
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Reliability or Dependability
From a quantitative perspective, reliability refers to the
extent to which research findings can be replicated
From a qualitative perspective, dependability,
(reliability) in qualitative research is not based on
outsiders getting the same results, but that outsiders
concur that, given the data collected, the results make
sense. In other words, the results are dependable and
consistent (Lincoln & Guba, 1985).
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External Validity
Concerned with the extent to which the findings of
one study can be applied to other situations
Quantitative studies enhance external validity
using a priori conditions which are limiting in
conducting qualitative research
External validity is problematic in qualitative
research because In qualitative research, a single
case or small nonrandom sample is selected
precisely because the researcher wishes to
understand the particular in depth, not to find out
what is generally true of the many (Merriam,
1998, p. 208).
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Applying external validity to

qualitative research
Think in terms of the reader of the study

What is the extent to which a studys findings
can apply to other situations?
This is referred to as Representativeness or
Transferability
Merriam (1998) suggests: rich, thick description
and typicality, modal category, or multisite
designs
To enhance external validity in this study, these
procedures were followed:
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Data Analysis in Qualitative

What is data analysis?

between concrete bits of data and abstract

Simply put: Data analysis is the

Preliminary Exploratory Analysis

Jot memos in margins of fieldnotes,

Developing Descriptions &

Assign a code word or phrase that

Preliminary organizing scheme

the data gradually

Naming the Themes or

Most common: when the researcher

i.e., leadership vs. charismatic leadership

Be conceptually congruent--the same

For instance, you wouldnt have produce,

Minor themes fit under major themes in the write up

Constructing the narrative

Conveying personal reflections

Providing Visual Data Displays

Comparison table or matrix

Making comparisons with the

These findings are consistent with other studies in regard to

Limitations of the study

This study focused on one rural middle school in an

Future Research Suggested

In addition, further research is needed to determine

Validating the Accuracy of Findings

Prolonged engagement & persistent observation

Addressing Research Bias

Applying external validity to

Think in terms of the reader of the study

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