Chapter 3 Angeline

CHAPTER 3

METHODOLOGY

Research Design
As it focuses on gathering comprehensive information on the elements impacting SMEs
on customer satisfaction, research is a quantitative study. Numerous different types of numerical
data are gathered for quantitative study. The descriptive research design will be utilized in this
study since it is appropriate for studying phenomena and can present categorical variables. The
mean, mode, median, average, and standard deviation are descriptive statistics; the incidence can
be determined if the sublevel corresponds to the point estimate. If the variable is categorical, the
goodness of fit test is utilized for the verification sublevel, where there is a hypothesis test . It
would reflect both variables (dependent and independent) from the research hypothesis that
would guide how our respondents would give aspects to this research.

Data Collection Procedure

The following steps will be taken to collect the data. First, get the go-ahead to start the
research. A letter of authorization was obtained to carry out the research. The research advisor
will certify and approve the letter of approval. Once the researcher has that approval, a timetable
for distributing the survey tools to the respondents will be established. the distribution and
retrieval of the questionnaires, second. The responder will get the questionnaire directly from the
researcher. These will be collected when the instruments have been completed in order to go to
the next stage. Third, data collection. Collation will begin when the questionnaire has been
retrieved. This involves counting the replies, following which the statistician was provided the
data for the proper handling in light of the issues mentioned in the first chapter. Analysis and
interpretation come last. The study's objectives will guide the analysis and interpretation of the
findings.
This research will be carried out online using a Google Forms survey form. However, this
study will gather data using a variety of devices that are already in the homes of both the
researchers and the respondents. As it is thought of as a generic communication platform for
every internet user to have, Messenger will be selected as the medium of communication. It is a
useful tool for communication as well as a source of amusement and knowledge on a variety of
topics. Due to the present Covid 19 epidemic, this condition will provide easy access for
everyone concerned while preventing any safety compromises for both parties.
Sampling Method
This study's population will consist of 40 individuals. The population will be represented
by a sample of randomly selected male and female participants of San Andres Bukid, Manila.
Random sampling was used to establish the sample size. Simple random sampling is used to
make statistical inferences about a population. The best strategy to reduce the impact of any
confounding variables is by randomization, which helps to ensure strong internal validity. This
specific technique of probability sampling is the easiest to understand in compared to the others
since it only takes one random choice and very little prior information of the population. Due to
the use of randomization, any research that is carried out using this sample ought to have high
levels of both internal and external validity.
Descriptive Statistics
After that, the data will be thoroughly examined using the Pearson's Correlation Test.
Making a solid conclusion for this research will be based on the facts that have been gathered,
examined, and understood. The number, mean, and standard deviation were computed for each
variable. Univariate analysis was performed initially, and Pearson correlations were employed.
In order to follow up on substantial relationships, multivariable analyses were conducted,
controlling for key covariates (demographics, preference, etc.). The software used in computing
the Pearson correlation will be done through the Data Analysis Tool Pak of Microsoft Excel. A
5-point Likert scale will be used. The study will be using descriptive analysis consisting of the
mean, percentage, and frequency distribution, analyzing the data to interpret and get results. The
researchers will also be using frequency and percentage to compute the result from the survey
outcome and to make conclusions from the data available.
Likert-Scale
5 - Very Likely (VL)
4 – Likely (L)
3 - Neutral (N)
2 - Unlikely (U)
1 - Very Unlikely (VU)
Mean
The statistical treatment of population mean is used in our research as this method
is to find the average of groups to measure the midpoint or center of the data.
Standard Deviation
The statistical treatment of standard deviation is used in this research as this

method is to measure the dispersion or to find how close the numbers are to its mean.
Mean (Likert-Scale)
Scales Interpretation
4.50 - 5.00 VL
3.50 - 4.49 L
2.50 - 3.49 N
1.50 - 2.49 U
1.00 - 1.49 VL
Frequency (Percentage Rate)
Percentage of Respondents =
(Number of Respondents Answered) x 100
(Overall Respondents)
Inferential Statistics
Testing hypotheses is a standard procedure for doing statistical research that makes use of
inferential statistics. Testing a hypothesis allows one to examine whether or not there is a
relationship between two variables or to compare demographics by utilizing different samples.
The validity of hypotheses or predictions may be investigated via the use of statistical tests.
Using statistical tests that involve evaluation of sample mistakes allows for the possibility of
reaching a meaningful result. Both conventional and non-parametric quantitative tests are
provided. It is generally accepted that parametric tests are statistically superior than non-
parametric ones due to the greater likelihood that they would detect an effect, supposing that an
influence does in fact exist.
Ethical Consideration
For ethical consideration, this study will be submitted to the research adviser for the
review of the protocol regarding on the use of human subjects in the study. The researcher will
also make sure that the name of the students and the schools are anonymized in an appropriate
manner. The researcher will invite the respondents to willingly engage in the study in order to
resolve these ethical concerns. The informed consent form must be filled out by respondents to
demonstrate their voluntary involvement in the research. Following completion of the consent,
the researcher will secure the permission for the respondents' security and confidentiality. Of
course, the respondents' confidentiality, anonymity, and privacy are of the utmost significance in
this research. As a result, all information relating to them will be deciphered.

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CHAPTER 3

Data Collection Procedure

5 - Very Likely (VL)

1 - Very Unlikely (VU)

The statistical treatment of standard deviation is used in this research as this

Frequency (Percentage Rate)

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