SUMMER TRAINING PROJECT REPORT

on

TOPIC “CUSTOMER SATISFACTION REGARDING

DEMATE SERVICES IN KARVY”

Submitted for the partial fulfillment towards the award of the

degree in Master of Business Administration

of

Dr. A.P.J. Abdul Kalam Technical University, Lucknow

By

HIMANSHU GUPTA
Roll Number: 1900650700009
Session: 2020-21
B.S.A. College of Engineering & Technology, Mathura

At

KARVY STOCK BROKING LTD, MATHURA

PREFACE
As a part of the partial fulfillment of the MBA programme at B.S.A. College of

Engineering & Technology, Mathura, Summer Training done with the Company name

& city.

In its broadest sense project report is necessary to make the students of business school

familiar with the industrial environment prevailing in the world. To be competitive and work

aggressive, students need to know the policies, procedures and the trends going on in the

present industrial world.

ACKNOWLEDGEMENT

At the onset I must bow down in reverence to the almighty that blessed us with the

understanding & prevalence that is needed in this kind of project report.

With great pleasure I express my heartiest thanks to MR. ASHUTOSH KUMAR PANDEY ,

for giving me an opportunity to work under their guidance in their esteem organization and

providing me necessary resources for my project. It makes and feels me proud to be a

part of Karvy stock broking Ltd.

I also have the honor of drawing invaluable support of Mr. M. P. SINGH under whose

training undertaken, without whose unrelated support and guidance, this project would just

not have been possible. He provided me all necessary information regarding my project.

I would like to express my extreme gratitude to Mr. Gajendra Garg [HOD, MBA Deptt.]

and Dr. Beena Aggrawal [Lecturer – MBA Department], for their inspiring and supporting

guidance during the course of this project. No words of appreciation are good enough for

the constant encouragement, which I have received from them.

I would like to thank all the staff and the members of KARVY.

At last I would like to extend my sincere thanks to all the respondents to whom I visited for

giving their support and valuable information, which helps me in completing my project

work.

Himanshu Gupta
MBA II Yr – III Sem
Roll No.1900650700009
TABLE OF CONTENT

I. DECLARATION BY STUDENT

II. CERTIFICATE BY COMPANY GUIDE

III. ACKNOWLEDGEMENT BY STUDENT

IV. EXECUTIVE SUMMARY

Chapter-1: INTRODUCTION

Chapter-2: INDUSTRY

PROFILE

 Securities Market in India

 Stock Exchange in India
 Functions of Stock Market
 BSE and NSE

Chapter-3: COMPANY PROFILE

 About Karvy
 Growth and Development of Karvy
 At Present Status of Karvy
 Strategy of Karvy
 Vision of Karvy
 Mission of Karvy
 Milestones of Karvy
 Services Profile of the Karvy Group Companies
 Stock Broking Services
 Depositories Participants
 Our Companies

Chapter-4: PROMOTERS & MANAGEMENT TEAM

Chapter-5: AWARDS & ACCOLADES

 Karvy Stock Broking Limited

 Karvy Comtrade Limited

Chapter-6: DEMAT ACCOUNT

 What is Demat Account

 Motive of Demat System
 How Demat Account Works
 Dematerialization
 Rematerialization
 Demat Options (Fees Involved)
 Benefits of Demat Account
 Disadvantages of Demat Account
 Advantages of Demat Account
 How to Open a Demat Account Online with Karvy
 Documents Required for Demat Account
 Transfer of Shares between DPs
 DRF (Demat Request Form)
 Invest and Trade Through Our Advanced Technology-
Driven Trading Platforms

Chapter-7: PROJECT DESIGN & METHODOLOGY

 Research Methodology
 Marketing Research
 Types of Research
 Sources of Data
 Tools Used
 Objective of The Project
 Significance

Chapter-8: DATA ANALYSIS & INTERPRETATION

 Data Analysis
 Customer Satisfaction

Chapter-9: LIMITATIONS & DATA COLLECTION

Chapter-10: FINDINGS & RECOMMENDATIONS

Chapter-11: CONCLUSION

V. APPENDIX

VI. BIBILOGRAPHY
DECLARATION

I hereby declare that the Summer Training Project (STP)

entitled “CUSTOMER SATISFACTISFACTION REGARDING
DEMAT SERVICES IN KARVY” submitted for the Degree of
Master of Business Administration, is my original work and the
Summer Internship Project (SIP) has not formed the basis for the
award of any degree, diploma, associate ship, fellowship or similar
other titles. It has not been submitted to any other University or
Institution for the award of any degree or diploma.

(Signature)
EXECUTIVE SUMMARY
This project has been a great experience for me and at the
same time it gave me enough scope to implement my analytical
ability. Stock Broking leading industry which is basically my
concern industry around which my project has to be revolved is
really a very complex industry. This project as a whole can be
divided into two parts: -

The first part gives an insight about Demat account and

Share trading and its various aspects. It is purely based on what I
learned at Karvy Stock Broking Ltd. One can have a brief
knowledge about Demat and share trading and all its basics
through the project. A part from it I have also gained knowledge
briefly about mutual fund, general insurance etc.

This entire topic has been covered into a very systematic

way. The language has been kept simple so that even a layman
could understand. All the data’s have been well analysed with
the help of charts and diagrams.

The second part consists of data and their analysis,

collected through a questionnaire which helps me to clearly
know the terms and conditions of different leading stock broking
companies and their business strategies. It covers the topic
“Customer Satisfaction Regarding Demat Services in Karvy”.
The data collected has been well organized and presented. Hope
the research findings and conclusions will be of use.

I have really enjoyed during the time period of summer

internship because I gained much better knowledge about the
share market trading activities of Karvy Stock Broking Ltd. The
practical knowledge gives me enough scope to implement my
experience in related companies in the near future. I am able to
know better how to manage the employees work and to take
necessary steps to enhance growth and development of the
employees as well as the company’s wellness.
Chapter-1

INTRODUCTION
Economic Liberalization has accelerated the pace of
development in the India Securities Market which has undergone
a sea exchange during the last 2 decades. The role of securities
Market in mobilizing and canalizing private capital for the
Economic Development of the country has increased over the
years and the Securities itself has undergone Structural
transformation with the introduction of the computerized online
interconnected Market System.

Over the years as investment in securities gathered

momentum and the need for the national analysis. Only recently
security analysis and portfolio management has emerged as an
important tool for investors and it is evident that rational
investment activity involves creation of an investment portfolio.

A portfolio is a group of securities held together as an

investment. By constructing a portfolio investor attempt to
spreads risk by not putting their eggs into 1 basket.

Each individual security has its own risk and return

characteristics which can be measured and express
quantitatively. Each portfolio by combining the individual
securities has its own specific risk and returns characteristics,
which are not just the aggregate, the individual security
characteristics. The return and risk of each portfolio has to be
calculated mathematically and expressed quantitatively. This
demands the process of selecting of optimum portfolio.
Chapter-2

INDUSTRY PROFILE
SECURITIES MARKET IN INDIA

Capital market is the backbone of any country’s economy.

It facilitates conversion of savings to investments. Capital
market can be classified as primary and secondary market. The
fresh issue of securities takes place in primary market and
trading among investors takes place in secondary market.
Primary market is also known as new issue market. Equity first
enter capital market though investment in primary market. In
India, common investors participating in the equity primary
market is massive. The number of companies offering equity
though primary markets increased continuously in the post-
independence period till the year 1995. After 1995, there is a
continuous slump experienced by the primary market offering
equity. The main reason for slump is lack of investors’
confidence in the primary market. So, it is important to
understand the causes and measures of revival of investors’
confidence leading to capital mobilizing and investment in right
avenues creating, economic growth in the country.

Globally, there are increased evidences to suggest that

investor confidence has assumed an important role in the
economic development of a country. The economist (1998)
indicated that a lot of issues need to address to make capital
markets safer. Transparency, strengthening financial system and
managing crises are the issues, which cannot be quickly fixed.
But they add up to a stronger system.

“The Securities market is the market for equity, debt and

derivatives.” The securities market has essentially 3 categories
that is the issuer of securities, the investors in the securities and
intermediaries. The issuers are the borrowers or deficit savers,
who issue securities to raise funds. The investors, who are
surplus savers, deploy their savings by subscribing to these
securities. The intermediaries were the agents who match the
needs of the users and suppliers of funds for a commission.

These intermediaries pack and unpack securities to help

both the users and investors to achieve their respective goals.
There are a large variety and number of intermediaries providing
various services in the Indian Securities market. This process of
Mobilizing of resources is carries out under the supervision and
overview of regulators. The regulators develop fair market
practices and regulate the conduct of issuer’s securities and
intermediaries. They are also in charge of protecting the interest
of the investors. The regulator ensures a high service standard
from the intermediaries and supply of equity securities and non-
manipulated demand for them in the market.

STOCK EXCHANGE IN INDIA

The market for long term securities like bonds. Equity stock
and preferred stocks are divided in two primary and secondary
markets. The primary market deals with the new issues of
securities. Outstanding securities are traded in the secondary
market which is commonly known as stock market or stock
exchange. In the Secondary market the investors can sell and
buy securities. Stock markets predominantly deal in the equity
share. Debt instruments like bonds and debentures are also
traded in the stock market.

Well-regulated and active stock market promotes capital

formation. Growth of the primary market depends on the stock
market. The health of the company reflected by the growth of
the stock market.

The origin of the stock exchange in India can be traced

back to the later of the 19th century. After the American civil
war (1860-61) due to the share mania of public, the number of
brokers dealing in share increased. The brokers organized an
informal association of brokers dealing in share increased. The
brokers association” in 1975. At presently in India there are 23
stock Exchanges are there and situated in various part of the
country. All the stock exchanges in India are controlled by SEBI
(Security Exchange Board of India).

FUNCTIONS OF STOCK MARKET

 Provide quotations of share/ stock for facilitating trading

and marketability.

 Extend liquidity to such stock as they are easily

marketable and traded.
 Promotes savings and investment in the economy by
attracting funds for investment incorporate shares
securities.

 Ensures safe and fair dealing.

 Maintain active trading.

BSE AND NSE

What is BSE?

BSE stands for

'Bombay Stock
Exchange’, BSE
was established as
“The Native Share
& Stock Brokers’
Association” in
1875 and has been
the oldest stock
exchange of Asia. This stock exchange provides a transparent
and systematic mechanism for trading in equity, currencies, debt
instruments, derivatives, and mutual funds. The other facilities
provided by the exchange involve clearing, settlement, risk
management, market data services, and education. The S&P
BSE SENSEX which we term as the SENSEX is the benchmark
index that comprises of the 30 most actively traded and
financially strong Indian companies listed on BSE.

BSE was established as “The Native Share & Stock

Brokers’ Association” in 1875 and has been the oldest stock
exchange of Asia. This stock exchange provides a transparent
and systematic mechanism for trading in equity, currencies, debt
instruments, derivatives, and mutual funds.

The other facilities provided by the exchange involve

clearing, settlement, risk management, market data services, and
education. The S&P BSE SENSEX which we term as the
SENSEX is the benchmark index that comprises of the 30 most
actively traded and financially strong Indian companies listed on
BSE.
What is NSE?

NSE stands for

'National Stock
Exchange’.
NSE was
incorporated in
1992 and was
recognized as a
stock exchange
in 1993 under
the Securities
Contracts (Regulation) Act, 1956. This leading stock exchange
of India caters a variety of services to the capital market
participants that include trading, clearing, and settlement in
equity, equity derivatives, debt and currency derivatives
segments. The benchmark index of NSE is NIFTY which
represents a weighted average of the 50 most highly liquid and
frequently traded Indian companies listed on NSE.

BSE vs NSE

1. Both National Stock Exchange and Bombay Stock

Exchange are one of the top stock exchanges in India.
However, the oldest is BSE and youngest is NSE.

2. While Bombay Stock Exchange is 10th in top stock

exchanges, National Stock Exchange is 11th in position.

3. Electronic exchange system was first introduced by NSE

in 1992 and BSE’s electronic system, BOLT, came into
existence in 1995.

4. While NSE’s index, Nifty 50, gives top 50 stock index,

BSE’s index, SENSEX, gives top 30 stock index.

5. BSE became a recognized stock exchange in 1957 and

NSE was recognized in 1993.
BSE vs NSE Differences Infographic
Chapter-3

COMPANY PROFILE
ABOUT KARVY

The KARVY group

was formed in 1983 at
Hyderabad, India.
Karvy ranks among the
top player in almost all
the field it operates.
Karvy Computers
shares Ltd is India’s
largest Register and
Transfer Agent with a client base of nearly 500 blue chips
corporate managing over 2 core accounts. Karvy stock brokers
Ltd, member of National stock Exchange of India. With over
6,00,000 active accounts, it ranks among the top 5 Depository
Participated in India, registered with NSDL and CDSL Karvy
COM trade, Member of NCDEX and MCX ranks among the
top0 3 commodity brokers in the country. Karvy Insurance
Brokers is registered as a Broker with IRDA and ranks among
the top 5 insurance agent in the country. Registered with AMFI
as a corporate Agent Karvy is also among the top Mutual fund
mobilize with over Rs. 5,000 cores under management. Karvy
Realty Services, which started in 2006, has quick established
itself as broker who adds value, in the realty sector. Karvy
global offers niche off shoring services to client in the US.

Karvy has 575 offices over 375 locations across India

overseas at Dubai and New York. Over 9,000 high qualified
people staff Karvy.

Karvy – Early Days: -

Karvy the name comes from the names of the directors:

K- Mr. Krishna Prasad

A- Mr. Arun
R- Mr. Radha Krishna
V- Mr. Venkat Krishna
Y- Mr. Yogendra

The birth last of Karvy was on a modest scale in 1979. It

began with the vision and enterprise of a small group of
practicing Chartered Accounts who founded the flagship
company. Karvy
started with consulting and financial accounting and carved
inroads into the field of registry and share accounting by 1985.
Since then, Karvy have utilized its experiences and superlative
enterprise to go from.
Strength to Strength …. To better its services, to provide new
ones, to innovative, diversity and the process, evolved Karvy as
one of India’s premise integrated financial services enterprise.

GROWTH AND DEVELOPMENT OF KARVY

Over the last 20 years Karvy has travelled the success route,
towards building a reputation as an integrated financial services
provider, offering a wide spectrum of services. And they have
made the journey by taking the route of quality service. Path
breaking innovation in service, versatility in service and finally
totality in service.

Their highly qualified manpower, cutting-edge technology,

comprehensive infrastructure and total customer- focus has
secured for us the position of an emerging financial services
giant enjoying the confidence and support of an enviable
clientele across diverse fields in the financial world.

With the experience of years of holistic financial behind us

and years of complete expertise in the industry to look forward
to, they have now emerged as a premier integrated financial
services provider. And today, they can look with pride at the
fruits of their mastery and experience Comprehensive financial
services that are competently segregated to service and manage a
diverse range of customer requirements.

It has also been a pioneer in setting up PAN. TAN services,

and also setting up specialized institution in certain key sections.

1. TIN facilitation centre.

2. Stock broking centre.

3. Financial centre.

4. Banking centre.
5. Registrar of the issues.

AT PRESENT STATUS OF KARVY

Present Karvy is a member of National stock Exchange

(NSE), the Bombay stock Exchange (BSE), and The Hyderabad
stock Exchange (HSE). Market analysis and market predictions
are done by professional management team. KARVY as
covering the spectrum of financial services such as stock
Broking Services, Advisory Services, Stock broking, Depository
Participants, Distribution of financial products – mutual funds,
fixed deposits, equities, Insurance Broking Commodities
Broking, Personal Finance Advisory Services, Merchant
Banking and corporate Finance, Placement Finance, Placement
of equity, IPO’s, among other.

Scalability, Flexibility, Adaptability

STRATEGY OF THE KARVY

Karvy believes that the foremost ingredient for success in

the has been the co-operation ability to continuously evolve both
organizational structure and product offerings, thereby
remaining on the cutting financial services.

Karvy believes that three capitals viz., financial, human and

technology, would drive the financial services sector in the
future and draw the boundaries for achieving leadership. Karvy
believes
that customized solutions are now the key drivers for market
share and profit margins.

VISION OF KARVY

To achieve and sustain market leadership, Karvy shall aim

for complete customer satisfaction, by combining its human and
technological resources to provide world class quality services.
In the process Karvy shall strive to meet and exceed customer’s
satisfaction and set industry standards.

Their values and vision of attaining total competence in

their servicing has served as the building block for creating a
great financial enterprise, which stands solid on their fortresses
of financial strength – their various companies.

MISSION OF KARVY

“Our mission is to be a leading and preferred services

provider to our customers, and we aim to achieve this leadership
by building an innovative, enterprising, and technology driven
organization which will highest standards of services and
business ethics.”

MILE STONES OF KARVY

SERVICES PROFILE OF THE KARVY GROUP
COMPANIES

Karvy Stock Broking Limited

Member – National Stock Exchange (NSE), the Bombay

Stock Exchange (BSE), and the Hyderabad Stock Exchange
(HSE), Karvy Stock Broking Limited, one of the cornerstones of
the Karvy edifice, flows freely toward attaining diverse goals of
the customer through varied services, creating a plethora of
opportunities for the customer by opening up investment vistas
backed by research-based advisory services. Here, growth
knows no limits and success recognizes no boundaries. Helping
the customer create waves in his portfolio and empowering the
investor completely is the ultimate goal.

Why should Investors choose for KARVY …?

Excellence is next to nothing and here at Karvy everybody

tries to offer excellence services to its client through its offerings
maintaining the Karvy culture which included: -

1. Controlled and low-cost services culture: - Karvy is

there to serve its client at the minimum possible costs.

2. Longer volume processing capability: - Being the

largest financial service provider in the country. It has
the unique distinction of operating its activities on a
large scale which benefits all the parties cordially.

3. Adherence to strict time Schedule: - Karvy knows that

time is money and tries it best to finish the task within
the stipulated time schedule.

4. Expertise in coordinating Multi-location Responses: -

Karvy has got a wide network and hence I can find its
branches at most of the places in India. Thus, it enjoys its
presence everywhere and co-ordinates among itself in
solving the quarries and in responding to any situation.
5. Expertise in managing independent entities such as
Banks, Post offices, etc: - The work culture of Karvy
and the ethics followed inside Karvy makes its
workforce with everybody. So, the Karvy person
establishes good coordination with independent entities
too.

6. Pooling of Group Resources: - Karvy group consists of

8 subsidiaries. So, it can easily pool up its resource for
accomplishment of its goals, whenever needed. The
group can help each other whenever there are peaks and
lows and even in the case when they have huge targets
just as we saw few years’ bank, Tata group pooling its
resources to acquire Corus.

STOCK BROKING SERVICES

It is an undisputed fact that the stock market is

unpredictable and yet enjoys a high success rate as a wealth
management and wealth accumulation option. The difference
between unpredictability and safety anchor in the market is
provided by in
–depth knowledge of market functioning and changing trends,
planning with foresight and choosing options with care. This is
what they provide in their Stock Broking services.

They offer services that are beyond just a medium for

buying and selling stocks and shares. Instead they provide
services which are multi-dimensional and multi-focused in their
scope. There are several advantages in utilizing their stock
Broking services, which are the reasons why it is one of the best
in the country.
They offer trading on a vast platform; National Stock Exchange.
Bombay Stock Exchange and Hyderabad stock Exchange. More
importantly, they make trading safe to the maximum possible
extent, by accounting for several risk and planning accordingly.
They are assisted in this takes by their in-depth research,
constant feedback and sound advisory facilities. Their highly
skilled research team, comprising of technical analysts as well as
fundamental specialists, secure result-oriented information on
market trends, market analysis and market predictions.
This crucial information is given as a constant feedback to their
customers, through daily reports delivered thrice daily; The Pre-
session Report, where market scenario for the day is predicted,
The Mid- session Report, timed to arrive during lunch break,
where the market forecast for the rest of the day is given and the
post-session Report, the final report for the day, where the
market and report itself is reviewed. To add to this repository of
information, they publish a monthly magazine.

“The Finapolis” which analysed the latest stock market

treads and takes a close look at the various investment options,
and products available in the market, while a weekly report,
called “Karvy Bazaar Baatein”, keeps clients more informed on
the immediate trends in the stock market. In addition, their
specific industry reports give comprehensive information on
various industries. Besides this, they also offer special portfolio
analysis packages that provide daily technical advice on scraps
for successful portfolio management and provide customized
advisory services to help you make the right financial moves
that are specifically suited to their portfolio.

Stock Broking services are widely networked across India,

with the number of trading terminals providing retail stock
broking facilities. Its services have increasingly offered
customer-oriented convenience, which they provide to a
spectrum of investors. High-net worth or otherwise, with equal
dedication and competence.

But true to their spirit, this success is not their final

destination, but just a platform to launch further enhanced
quality services to provide you the latest in convenient,
customer- friendly stock management.

Over the years Karvy have ensured that the trust of

customers is their biggest returns. Factors such as their success
in the Electronic custody business has helped build on their
tradition of trust even more. Consequentially their retail client
base expanded very fast.

To empower the investor further they have made serious

efforts to ensure that their research calls are disseminated
systematically to all their stock broking clients through various
delivery channels like email, chat, SMS, phone calls etc.
Their foray into commodities broking has been path breaking
and they are in the process of converting existing traders in
commodities into the more organized mainstream of trading in
commodity futures, both as a trading and risk hedging
mechanism.

In the future, their focus will be emerging businesses and to

meet this objective, they have enhanced their manpower and
revitalized their knowledge base with enhances focus on Futures
and Options as well as commodities business.

DEPOSITORY PARTICIPANTS

The onset of the technology revolution in financial service

Industry saw the emergence of Karvy as an electronic custodian
registered with National Securities Depository Ltd (NSDL) and
central Securities Depository Ltd (CSDL) in 1998.Karvy set
standards enabling further comfort to the investor by promoting
paperless trading across the country and emerged as the to 3
Depository Participants in the country in terms of customer
serviced.

Offering a wide trading platform with a dual membership at

both NSDL and CDSL, they are a powerful medium for trading
and settlement of dematerialized shares. They have established
live DPMs, Internet access to accounts and an easies transaction
process in order to offer more convenience to individual and
corporate investors. A team of process in order to offer more
convenience to individual and corporate investors. A team of
professional and the latest technological enhancements like
SPEED-e make their response time quick and their delivery
impeccable, A wide national network makes their efficiencies
accessible to all.

OUR COMPANIES

Karvy Stock Broking LTD: Equity Broking, Depository

Participant, Distribution of Financial Products (Mutual Funds,
FD and Bonds), Wealth Management Services, Currency
Derivatives, Portfolio Management Services

 Karvy Comtrade LTD: Commodities Broking.

 Karvy Capital LTD (Formerly Karvy Capital Private

LTD): NBFC & Portfolio Manager.
 Karvy Investment Advisory Services LTD (Formerly
known as Karvy Insurance Broking LTD): Investment
Advisory Services.

 Karvy Holdings LTD: Core Investment Company.

 Karvy Middle East LLC: Wealth Management Products

for NRI’s.

 Karvy Realty (India) LTD: Realty Services.

 Karvy Financial Services LTD: Non-Banking Financial

Services.

 Karvy Insurance Repository LTD: Insurance Repository

services.

 Karvy Forex & Currencies Private LTD: Currency and

forex services.

 Karvy Consultants LTD: Consultancy and Advisory

Services, Publications.

 Karvy Fintech Private LTD (formerly known as KCPL

Advisory Services Pvt Ltd): Registrar and Share Transfer
agent.

 Karvy Fintech (Bahrain) W.L.L (formerly known as

Karvy Computershare W.L.L) Fund Administrator:
Agent for Custody & Registration of Securities,
Registered Administrator.

 Karvy Data Management Services LTD: Data

Management Services.

 Karvy Investor Services LTD: Merchant Banking and

Corporate Finance.
 Karvy Insights LTD: Market Research.

 Karvy Analytics LTD: Analytics.

 Karvy Solar Power LTD: Power Generation.

 Karvy Global Services LTD: Business Process

Outsourcing.

 Karvy Global Services Inc, USA: Business Process

Outsourcing.
Chapter-4

PROMOTERS & MANAGEMENT TEAM

PROMOTERS & MANAGEMENT TEAM

Mr. C. Parthasarathy
Chairman, Karvy Group

Mr. C. Parthasarathy is the Chairman and

Managing Director of the diversified
financial services Karvy group. C
Parthasarathy (CP as he is
better known in the Industry), has the
uncanny knack of staying ahead of the
curve and the foresight to spot
opportunities that seem invisible on the
horizon for the others. Karvy’s entire history is a case study of
turning adversity into opportunity. CP is a chartered accountant
by qualification, whose entrepreneurial energy drove him to co-
found Karvy in 1983 with a less-than-modest capital of Rs
150,000.
Over the years CP’s vision and leadership skills have helped the
group navigate through the turbulent times with a strong sense
of purpose and clarity of thought.
CP is one of the pioneers of financial inclusion. Under his
leadership Karvy has won numerous industry awards and
accolades. He also is an independent Director in many listed
companies.

Mr. M. Yugandhar
Managing Director

Mr. M Yugandhar, Managing Director is a

founder member of the KARVY Group.
He is a Fellow Member of the Institute of
Chartered Accountants of India and has
varied experience in the field of financial
services spanning over 30 odd years.
Yugandhar has helped position and build a
strong brand for the group in the registry and other financial
services businesses. The registry business of Karvy is one of its
flagship businesses and with the collaboration with
Computershare has grown to become the largest registrar in
India for over two decades. Yugandhar has played a key role in
building strong relationships with public sector banks and other
PSUs
which has helped Karvy win some important mandates from
some of India’s renowned companies.
Karvy under his guidance has helped create the equity cult and
substantially built retail investor wealth. He is an Independent
Director on the board of several reputed companies.

Mr. M. S. Ramakrishna
Director

Mr. M S Ramakrishna, Director, founder

member of KARVY GROUP, he is the
orchestrator of technology initiatives
such as the call centre in the service of
the customer.
Mr. Ramakrishna was a member of the
Hyderabad Stock Exchange and has
more than 30 years of experience in the
financial services arena. He has helped KARVY diversify into
the field of medical transcription leveraging on the company’s
core competency of transaction processing.
He is an Independent Director on the board of several reputed
companies.

MANAGEMENT TEAM

Mr. V. Mahesh
Managing Director, Karvy Data Management

Mr. V Mahesh, is the Managing Director

of Karvy Data Management and has
work experience spanning over 2
decades with in depth exposure to
operations on most financial services
businesses. Commencing
his professional stint with the Registry
business where he has to his credit
managing over 300 IPOs and other
forms of offerings, he was amongst the first few to work closely
on the Book Building process initiated by SEBI in 1995. After
initially working with MCS as an Assistant Vice President, he
moved to Karvy. He was also responsible to initiate the process
of setting up the Depository participant business in Karvy and
was responsible for both the operations and the marketing of the
business. He has been nominated by the NSDL to various
committees which addressed key changes to the overall
processes and policies for the Demat business.
Nurturing the passion for understanding and interpreting
technology and processes, he was responsible to create and set
up the centralized broking platform, centralized back office
operations for all financial products and creating a network of
over 500 branches covering over 300 locations for Karvy. He is
also instrumental in creating and launching the Online platform
of Karvy Stock Broking Limited.
He is a Post Graduate in Commerce from University of Madras
(M. Com). and also completed Post Graduate Diploma in
Computer Applications.

Mr. V. Ganesh
CEO, Karvy Computershare

Mr. V Ganesh is a Chartered and Cost

Accountant by profession and has over 2.5
decades of experience in the financial
services space and is part of Karvy
Group’s leadership team. Before joining
KARVY, he was associated with ITC’s
risk management and financial audit
services
department. Earlier he was associated with Proctor and Gamble
and was responsible for product pricing and financial support
functions for P&G’s soaps and health care businesses.
He was instrumental in setting up the Mutual Fund registry
business for Karvy. At KARVY, for over 2 decades, Ganesh has
been instrumental in building a strong techno-commercial base
with emphasis on establishing a pan India branch network, back
office processing, call centre, web initiatives, online trading,
B2B interfaces etc., in the transfer agency and BPO businesses.
Mr. Sushil Sinha
Wholetime Director, Karvy Comtrade

Mr. Sushil Sinha, the Country Head of

Karvy Comtrade Ltd, has successfully
made Karvy Comtrade a force to reckon
with in the marketplace. With over 10
years of expertise in the broking sector,
he is a well-known face today in the
electronic and print media. Under his
aegis, the company has won numerous honours and awards
nationwide, including the UTV Bloomberg Leadership Award
2011 and India’s Best Market Analyst Award—for two
consecutive years—by Zee Business.
Having joined Karvy Comtrade in December 2005 as Senior
Manager (Business Development), he has steadily climbed up
the organizational ladder to head the business now. Before
joining KCTL, he worked in Geojit Financial Securities for two
years. Prior to that, he had worked with the Agriculture
department in the Government of Jharkhand under various
capacities for four years.
A science graduate, Mr. Sinha has completed two MBAs, one
majoring in Personnel Management & Industrial Relations from
Patna University and the other in Agri Business Management
from IIPM, Bangalore, a Ministry of Commerce, Government of
India institution.

Mr. P. B. Ramapriyan
CEO, Distribution & Allied Businesses

Mr. Ramapriyan is working with Karvy for

over 2 decades, He has strength of sorts in
the distribution of Financial products
including Equity, Bonds, Fixed Deposits
and Auto Finance. He has successfully
marketed several financial products for
large number of corporate of various sizes.
He is also responsible for managing the Pan India Network of
brokers and sub-brokers. He has been instrumental in Karvy’s
success in distribution of debt products.
Mr. Rajiv R. Singh
CEO, Stock Broking

Mr. Rajiv R. Singh has been associated

with Karvy for more than a decade. He
joined Karvy in 2001 and moved up the
corporate ladder with his sheer dedication,
commitment and hard work.
Rajiv, with an enormous experience in
finance industry leads the responsibility of
all aspects of Karvy’s equity broking business which includes
strategy, revenue generation, business development and overall
customer satisfaction. Rajiv is widely regarded as a results-
driven leader who plays a key role in building the stock broking
business of KSBL and make it one of the largest stock broking
houses in the country. Rajiv also plays a key role in identifying
skills and motivating staff in providing outstanding client
service. Rajiv is a Certified Management Accountant–CMA.

Mr. J. Ramaswamy
Group Head, Corporate Affairs

Mr. Ramaswamy, the Group Head for

Corporate Affairs, is the official
spokesperson for the Karvy Group. Mr.
Ramaswamy has more than 25 years of
experience in various spheres of the
financial services industry, of which 10
years has been in the Legal and Secretarial
division of Reliance, handling various public issues, mergers,
monitoring performance of various departments, liaising with
regulatory bodies and outside agencies (viz., the stock exchange,
SEBI, DCA and others), and coordinating all the board
meetings. The Corporate Affairs Division is involved in
integration and strategic planning of all the business divisions of
Karvy. Mr. Ramaswamy’s job responsibility encompasses
monitoring the performance of all divisions through regular
reviews, initiating and implementing new business initiatives,
corporate communication and media relations, acting as official
spokesperson for the entire Group, conceptualizing various
policies and procedures to improve the internal work
environment, and working on a parallel platform with the HR
department to develop models for raising productivity and cost-
effectiveness.

Mr. Deepak Gupta

Group Head, HR

Mr. Deepak Gupta brings with him over

20 years of experience in HR, spanning
financial services, ITes and
manufacturing. Prior to joining Karvy, he
was Chief People Officer, Human
Resources, with Bajaj Finance Limited, a
Rahul Bajaj Group Company, based at
Pune. He has also had a
successful career with a few prominent corporate, including
SREI, Enam, CRISIL, CEAT Financial Services and Reliance
Industries.
Deepak holds a Master’s degree in Human Resources
Development from Jamnalal Bajaj Institute of Management and
a diploma in Business Management and Industrial Relations.

Mr. G. Krishna Hari

Group Head, Finance

Mr. G. Krishna Hari holds a Bachelor’s

degree in Commerce and is associate
member of the Institute of Chartered
Accountants of India (ICAI). He has over
27 years of experience in the areas of
finance and accounts functions
encompassing fund raising, financial
reporting, management accounting, working capital
management, taxation, budgeting and forecasting and financial
due diligence reviews for mergers & acquisitions and
investment proposals.
He has been associated with the Karvy Group for the past 15
years and is currently designated as the Vice President- Finance
& Accounts at Karvy Stock Broking Limited. Prior to joining
Karvy, he was the head of finance & accounts division in Asia
Pacific Investment Trust Limited, Hyderabad (Formerly
Nagarjuna Investment Trust Limited) an NBFC Company.
Chapter-5

AWARDS & ACCOLADES

AWARDS AND ACCOLADES

To recognise the important role Karvy

Comtrade played in agricultural trades
and to celebrate their contribution
towards catalysing growth in farm
incomes, NCDEX announces winners of
“KRISHI PRGATI
AWARDS,2017”. Karvy
Comtrade Ltd has always been a pioneer
in Agri and related businesses at NCDEX, bagged the trophy
which was handed over by Cabinet Minister for Consumer
affairs, Food and Public Distribution Mr. Ram Vilas Paswan and
Union Minister of State Mr. Arjun Ram Meghwal.

Karvy Commodities honoured

with Derivative House of the
Year 2017 by the
ASSOCHAM on 1st March
2017 at Hotel Le Meridien,
New Delhi. The award was
presented by Shri C. R.
Chaudhary, Hon’ble Minister
of State for
Consumer Affairs, Food and Public Distribution, Govt. of India.

Karvy Comtrade Limited

received “Market Excellence
Award, Commodities –
Metal” in Zee Market
Excellence Awards 2016 held
at the Taj Mahal Palace Hotel,
Mumbai on 6th August. The
Hon’ble Union Minister for
Power, Renewable Energy and Mining, Mr. Piyush Goyal
handed over the prestigious award to KCTL representative.

Mr. Rajat Parthasarathy,

Director, Karvy Group and Mr.
Rajiv Ranjan Singh, Vice-
President & Business Head –
Stock Broking receiving awards
from India’s premier stock
exchange BSE – the SKOCH –
BSE Order of Merit award and
the SKOCH – BSE Aspiring Nation award – in recognition of its
efforts to educate, empower and help create an enlightened corps
of financial market investors.

Mr. Sudhendoo Gandhi, GM,

KSBL, receiving the “NSDL
Star Performer Award 2014”
for Highest Asset Value.

Mr. Sushil Sinha, Business

Head, KCTL & Mr. Suresh
Raval, General Manager,
KCTL receiving the ‘Broker
with Best Corporate Desk for
Commodity Broking’ award
from Hon’ble Finance Minister
then – Sri Pranab Mukherjee at
the
Bloomberg UTV Financial Leadership Awards 2011.

Mr. C Parthasarathy, Chairman,

and Managing Director, Karvy
Group, receiving the ‘Largest
E- Broking House in India’
award at the Dun & Bradstreet –
BSE Equity Broking Awards
2010.

Karvy Stock Broking Limited.

 2014: Won the prestigious “NSDL Star Performer

Award 2014 for Highest Asset Value”. Organized by the
National Securities Depository, the NSDL Star
Performers Awards recognize the best performers in the
securities and depositories space. The award ceremony
was organized on Saturday, December 20, 2014, at Taj
Coromandel, Chennai. Karvy has won this award
consecutively for last two years.
 2010: “Largest E-Broking House in India” at BSE
Equity Broking Awards 2010 by Dun & Bradstreet held
in ITC Grand Maratha, Mumbai. This award is based on
the study carried out by the world’s leading provider of
business information, knowledge and insight, Dun &
Bradstreet in association with the oldest stock exchange
in India, the Bombay Stock Exchange.
The BSE-D&B Equity Broking Awards recognizes the
brokerage firms based on the number of online accounts,
volume of online trade, and service delivery of their
online trading platform. Karvy Stock Broking Limited
has won this prestigious award for its state of the art, in-
house developed Karvy Online, a
comprehensive online investment platform that
enables investors to invest, anytime from anywhere.

 2007: Bagged ace award by receiving the coveted

Annual Award for 2006 for “Best CEO, Initiating HR
Practices”, by, the Uttar Pradesh Chapter of National
Institute of Personnel Management (NIPM). The Award
has been conferred to Mr. C Parthasarathy, CMD, Karvy
Group, for his contribution to HR practices in Lucknow,
organized by UP chapter of NIPM.

 2007: “Amity Corporate Excellence” award at the 9th

International Business Summit and Research
Conference- INBUSH (International Business Horizon)
which was held at a glittering function in Noida. This
award was conferred by Amity International Business
School, Noida.

 2006: ISTD – “Vivekananda National Award” for

Excellence in HRD & Training.

 2004: “Best Depository Participant in the

country” award.

Karvy Comtrade Limited

 2014: Won the prestigious ZEE Business Award for the

“Best Agri. Analyst” 2014 in the fifth edition of India’s Best
Market Analyst Awards on Saturday, 13th Dec. 2014 at The
Lalit in Mumbai.

 2011: Awarded the “Broker with Best Corporate Desk for

Commodity Broking” at the prestigious Bloomberg UTV
Financial Leadership Awards 2011 held in Hotel Taj
Landsend, Mumbai. Hon’ble Finance Minister of India
then, Shri. Pranab Mukherjee was the Chief Guest. The
awards have been decided by eminent jury consisting of
reputed economists, management & financial consultants.
Bloomberg UTV Financial Leadership Awards have been
instituted to acknowledge the contribution of the country’s
financial champions for extraordinary work done in
financial sector. This award is a reflection of Karvy
Comtrade – Corporate Desk’s unparalleled strengths in
providing unique risk management strategies and hedging
calculators for Corporates. Karvy Comtrade’s ability to
handle large volumes of trade. efficiently with prompt,
accurate and tailor-made services by a talented pool of
professionals ensures that Karvy remains relevant to client
at all times.

 2011: Adjudged as the “Best Analyst in Base Metal

Category” at the prestigious “Best Market Analysts
Awards 2011″ by Zee Business in association with
NCDEX (National Commodity & Derivatives Exchange
Limited). The award ceremony was graced with the
presence of eminent dignitaries.
Zee Business Best Market Analyst Awards have been
instituted to honour the contributions of India’s leading
financial experts in empowering the retail investors. The
Nominations for the Awards were invited from
Commodities & Stock Broking companies and Fund houses
and were being judged on overall returns achieved for the
Stocks, Commodities, Sectors and Companies, the analysts
tracked from April 2010 to December 2010.
Chapter-6

DEMAT ACCOUNT
WHAT IS A DEMAT ACCOUNT?

A DEMAT ACCOUNT is one of the basic requirements to

trade online and to convert physical shares into the
dematerialized format. It facilitates in document free trade and
transfer transactions. It essentially works on similar lines of a
bank account. It holds the financial statements and certificates of
the holder’s purchases of shares, bonds, government securities,
mutual funds, and exchange-traded funds (ETFs). DEMAT
ACCOUNT number is quoted for all transactions to enable
electronic settlements of trades to take place. Every shareholder
will have a Dematerialized account for the purpose of
transacting. Access to the Dematerialized account requires an
internet password and a transaction password.
Transfers or purchases of securities can then be initiated.
Purchases and sales of securities on the Dematerialising are
automatically made once transactions are confirmed and
completed.

MOTIVE OF DEMAT SYSTEM

India adopted the DEMAT ACCOUNT for electronic

storing, wherein shares and securities are represented and
maintained electronically, thus eliminating the troubles
associated with paper shares. After the introduction of the
depository system by the Depository Act of 1996 , the process
for sales, purchases and transfers of shares became significantly
easier and most of the risks associated with paper certificates
were mitigated.

HOW DEMAT ACCOUNT WORKS?

Central Depositories

Is an organization that provides financial services, holds

securities in electronic format and assists trading. One of its
primary functions is to transfer the ownership of shares from one
investor to another. The National Securities Depositories
Limited (NSDL) and the Central Depository Services Limited
(CDSL) are the two depositories in India.
Depository Participant (DP)

A depository (in simple terms) is an institution holding a

pool of pre-verified shares held in electronic mode that offers
efficient settlement of transactions. A Depository Participant
(DP) is an intermediary between the investor and the depository.
A DP is typically a financial organization like a bank, broker,
financial institution, or custodian acting as an agent of the
depository to make its services available to the investors. Each
DP is assigned a unique identification number known as DP-
ID. As of March 2006, there were a total of 538 DPs registered
with SEBI.
DEMATERIALIZATION

Dematerialisation is a process in which you can convert

physical share certificates into electronic shares. Shares should
have been transferred in your name / joint names before sending
it for dematerialisation.
You have the option to hold shares either in the physical OR in
the dematerialized form. This is as per the Depositories Act,
1996.However, when you buy shares you may receive delivery
in the DEMAT form as per the option of the seller.

REMATERIALIZATION

It is the process by which a client can get his electronic

holdings converted into physical certificates. The client has to
submit the rematerialisation request to the DP with whom he has
an account. The DP enters the request in its system which blocks
the client’s holdings to that extent automatically. The Issuer /
R& T agent then prints the certificates, dispatches the same to
the client and simultaneously electronically confirms the
acceptance of the request to NSDL. Thereafter, the client’s
blocked balances are debited.

DEMAT OPTIONS

There are many hundreds of Depository Participants (DPs)

offering the Demat account facility in India as of September
2011. A comparison of the fees charged by different DPs is
detailed below.

There are a few distinct advantages of having a bank as a

DP. Having a Demat account with a bank DP, usually provides
quick processing, accessibility, convenience, and online
transaction capability to the investor. Generally, banks credit the
Demat account with shares in case of purchase, or credit a
savings account with the proceeds of a sale, on the third day.
Banks are also advantageous because of the number of branches
they have. Some banks give the option of opening a Demat
account in any branch, while others restrict themselves to a
select set of branches. Some private banks also provide online
access to the Demat account.
Fees Involved

There are four major charges usually levied on a DEMAT

account: account opening fee, annual maintenance fee, custodian
fee and transaction fee. Charges for all fees vary from DP to DP.

1. Demat Account-opening fee

There may not be an opening account fee. Private banks do not

have one, but other entities do impose an opening fee.

2. Annual maintenance fee

This is also known as folio maintenance charges, and is

generally levied in advance. It is charged on annual or monthly
basis.

3. Transaction fee

The transaction fee is charged for crediting/debiting securities to

and from the account on a monthly basis. Pay the fee to the
transaction value, which is subject to a minimum amount. The
fee also differs based on the kind of transaction (buying or
selling).

Some DPs charge only for debiting the securities, while

others charge for both. Some DP's also charge the investor even
if the instruction to buy/sell fails or is rejected. In addition,
service tax is also charged by the DPs

In addition to the other fees, the DP also charges a fee for

converting the shares from the physical to the electronic form or
vice versa. This fee varies for both Demat (physical-to-
electronic) and Remat (electronic-to-physical) requests. For
Demat transactions, some DPs charge a flat fee per request in
addition to the variable fee per certificate, while others charge
only the variable fee.

For instance, Stock Holding Corporation has charged Rs 25

as the request fee and Rs 3 per certificate as the variable fee.
However, SBI has charged only the variable fee, as Rs 3 per
certificate. Remat requests also have charges akin to that of
Demat. However, variable charges for Remat are generally
higher than Demat.
Some of the additional features (usually offered by banks)
are as follows. Some DPs offer a frequent- trader account, where
they charge frequent traders at lower rates than the standard
charges. Demat account holders are generally required to pay the
DP an advance fee for each account that will be adjusted against
the various service charges. The account holder needs to raise
the balance when it falls below a certain amount prescribed by
the DP. However, if the holders also hold a savings account with
the DP, they can provide a debit authorisation to the DP for
paying this charge. Finally, once choosing a DP, it would be
prudent to keep all accounts with that DP, so that tracking of
capital gains liability is easier. This is because when calculating
capital gains tax, the period of holding will be determined by the
DP, and different DPs follow different methods. For instance,
ICICI Bank uses the first in first out (FIFO) method to compute
the period of holding. The proof of the cost of acquisition will
be the contract note. The computation of capital gains is done
account-wise.

Indian Banking System First, an investor has to approach a

DP and fill up an account opening form. The account opening
form must be supported by copies of any one of the approved
documents to serve as proof of identity (POI) and proof of
address (POA) as specified by SEBI. An investor must have
his/her PAN card in original at the time of opening of the
account (mandate effective from April 1, 2006).

All applicants should carry original documents for

verification by an authorized official of the depository
participant, under his signature. Further, the investor has to sign
an agreement with the DP in a depository prescribed standard
format, which details rights and duties of investor and DP. DP
should provide the investor with a copy of the agreement and
schedule of charges for their future reference. The DP will open
the account in the system and give an account number, which is
also called BOID (Beneficiary Owner Identification number).
The DP may revise the charges by giving 30 days’ notice in
advance. SEBI has rationalised the cost structure for
dematerialisation by removing account-opening charges,
transaction charges for credit of securities, and custody charges
vide circular dated January 28, 2005.
BENEFITS OF DEMAT ACCOUNT

1. Easy Access and monitoring

Demat accounts are completely online, implying it can be easily

accessed online from anywhere at any time. It also facilitates
easy monitoring of the holdings.

2. Highly Secure

Demat accounts have a two-factor authentication (2FA) and are

safer than physical shareholding which includes the risk of theft,
loss or damage.

3. Lowers Cost

Trading of physical shared involved additional costs of stamp

duty, handling charges, etc. which are not applicable for Demat
accounts.

4. Speed Facilities

Since all procedures are electronic, they are less time-consuming

and more convenient. One can easily buy, sell and transfer funds
and securities with just a few clicks.

5. Corporate Benefits

Bonus issues, right shares, or stock split offered by companies

are automatically updated in the Demat accounts and dividends,
refunds, or interest are also directly available to the Demat
account holder.

6. Common Account

Demat account organizes all securities in one place as it is not

just for shares, it can also hold other securities and investments.
DISADVANTAGES OF DEMAT ACCOUNT

 Trading in securities may become uncontrolled in case of

dematerialized securities.

 It is incumbent upon the capital market regulator to keep

a close watch on the trading in dematerialized securities
and see to it that trading does not act as a detriment to
investors.

 For dematerialized securities, the role of key market

players such as stock-brokers needs to be supervised as
they have the capability of manipulating the market.

 Multiple regulatory frameworks have to be conformed

to, including the Depositories Act, Regulations and the
various Bye-Laws of various depositories.

 Agreements are entered at various levels in the process of

dematerialization. These may cause worries to the
investor desirous of simplicity.

 There is no provision to close a Demat account, which is

having illiquid shares. The investor cannot close the
account and he and his successors have to go on paying
the charges to the participant, like annual folio charges
etc.

 After liquidating the holdings, many Indian investors

don't close their DP account. They are unaware that DPs
charge even on dormant accounts.

ADVANTAGES OF DEMAT ACCOUNT OPENING WITH

KARVY ONLINE

Karvy Stock Broking, the broking arm of Karvy Group, has

a rich experience of over 20 years in the industry. One can look
forward to open Demat account with us to avail the following
benefits of Demat account:

 Cutting-edge technology and platforms to support trade

through browsers, desktop application and mobile
application.

 Best of class research in form of Daily, Weekly, Monthly

and Quarterly reports in addition to seasonal and
thematic reports.

 Award-winning performance and customer services.

 One of top 10 Broking Houses in India

 One of the largest Retail Brokers with a presence in

1,100+ locations

 10 Lakh Broking customers and 25,000+ daily trading

clients

 Advisory and Support Desk services for assisted trading

 Extended research expert assistance in query resolution

HOW TO OPEN A DEMAT ACCOUNT ONLINE WITH
KARVY?

DOCUMENTS REQUIRED FOR DEMAT ACCOUNT

To open a Demat account you have to provide documents which

fulfil the requirements of KYC (Know Your Customer) norms.
You have to sign a contract with Stock broker. Generally, the
documents are:

1. PAN (compulsory)
2. Address proof
3. Passport size Photographs
4. Bank crossed cheque (If required)

TRANSFER OF SHARES BETWEEN (DEPOSITORY

PARTICIPANT) DPS

To transfer shares, an investor has to fill one of two kinds of

Depository Instruction Slip (DIS). The first check made is
whether both Demat accounts are at the same depository. There
are two depositories: CDSL [Central Depository Service (India)
Limited] and NSDL National Securities Depository Limited)). If
both Demat accounts are not at the same depository, then an
Inter Depository Slip (Inter DIS) has to be filled and submitted.
For example:

 If there is one Demat account with CDSL and the other

Demat account with NSDL, then an Inter-DIS is needed.
(In case the investor needs an Inter-DIS, the investor
should check with the broker, since brokers usually issue
an Inter-DIS).
 Now that the correct DIS has been determined,
information pertaining to the transfer transaction has to
be entered: scrip name, INE number, quantity in words
and figures.

 Finally, the investor should submit that DIS to the broker

with signatures.

 The transfer broker shall accept that DIS in duplicate and

acknowledge receipt of DIS on duplicate copy.

 The investor should submit the DIS when the market is

open. Accordingly, date of submission of DIS and date
of execution of DIS can be same or a difference of one
day is also acceptable. The investor also has to pay the
broker some charges for the transfer.

By Demat account you can get following facilities: -

 Transaction statement: you can view transaction in your

account for a period of 15 days. Various options are
available in transaction statement when you want.

 Status of request: you can also get status of your

transactions by status or Requests.

 Personal details: provides your various client related

information like client name, client address, joint holders
name, account type, bank account details for a give client
id.

 Customer ledger: all your financial transactions

pertaining to your Demat account like Bills, Payments,
waivers etc. are available in customer ledger.

DRF

In order to get your shares converted from the physical to the

electronic form, you have to submit your certificates along with a
request form asking for the conversion. This request form is
called a DRF or a “Demat Request Form.”

INVEST AND TRADE THROUGH OUR ADVANCED

TECHNOLOGY-DRIVEN TRADING PLATFORMS

Mobile Trading App Karvy Online App

Online Web Trading

Desktop Based Trading Nest Application

Chapter-7

PROJECT DESIGN & METHODOLOGY

REASEARCH METHODOLOGY

The main objective of a research is to find out the truth

which is hidden and which has not been discovered. According
to advance learner’s dictionary of current English the definition
of research is: -

“A careful investigation or enquiry especially through

search for new facts in any branch of knowledge”

MARKETING RESEARCH

Marketing managers often commission formal marketing

studies of specific problems and opportunities. They may
request a market survey, a product preference test, or an
advertising evaluation.

Marketing research is the function which links the

consumers, customers and public to the marketer though
information- used to identified and define marketing
opportunities and problems, generate ad evaluate marketing
actions: - monitor marketing performance and improve
understanding of marketing as a process.

Effective marketing research includes following steps, which

should be kept in mind to conduct a marketing research in a
perfect manner.

i. Define the problem and research objective.

ii. Develop the research plan.

iii. Collect the information.

iv. Present the findings.

TYPES OF RESEARCH

The customer research was carried out in two phases:

1. An exploratory research was carried out to know what
customer looks for in financial company and whether
customers are satisfied or not with these products.

2. The other was a diagnostic study to identify the factors

responsible for satisfactions or dissatisfaction of
customer.

SOURCES OF DATA

The data needed data this study has been collected from
two main sources: -

1. Primary sources.

2. Secondary sources.

Primary data has been collected through wall –structured Tele

marketing, campaigning, direct interview method.

Secondary data has helped in collecting information regarding

history of the company, division of the company etc. of market
position of other financial companies

TOOLS USED

Whatever we design of research study it is necessary to

collect relevant data. Thus, it is useful to consider methods of
collecting data and the quality of information produced,

 Questionnaires: - It is the basic methods of collecting

data in marketing research. Questionnaires are the basis
method of collecting data in marketing research.
Questionnaires are distinguished by the facts that asking
question to people who have the desired information
collects data. When questioning researches collects data
ask questions. They keep track of the objects or actions
in which they are interested. Sometimes individual
makes the observation on the other occasions mechanical
devices note and record the desired information.
In this study the data was collected by means of questioning
since the method of observation is also used for checking the
awareness regarding the financial products.

The questionnaires were filled by using tested personal

interviews.

 Contact methods: - to get information contacts is

necessary it can be either by telephone or by personal
contacts. I prefer personal interview method to get the
necessary information from the people. The data was
collected through personal interview by asking the
questions.

 Telemarketing: - To get information I also use this

method by calling them through telephone in their
homes, offices, institutions etc. and made them aware
from the Demat and the financial product.

OBJECTIVE OF THE PROJECT

 To know the opinion of the consumer regarding the

Demat and financial product.

 To know what consumer, look for while Demating their

shares.

 To know the satisfaction/dissatisfaction level of

consumers towards the financial companies.

 To know the factors responsible for the

satisfaction/dissatisfaction of the consumers.

 To know the potential market of the Karvy.

SIGNIFICANCE

This area demands maximum benefits at minimum cost. An

investor as to decide in this electronic trading environment
where he is sake with his shareholding and where we can get
best service at minimum cost. So, my study is about whether the
consumer is
satisfied with all these services that he is getting from different
depository participant in Lucknow.

Consumer satisfaction can be defined as more that expected

that is one get more what he is expecting. So, an investor finds
himself satisfy when he get services at their home and in the
because share market is the moist volatile market.
Chapter-8

DATA ANALYSIS & INTERPRETATION

DATA ANALYSIS

I have analysed the data in following manner using

following satisfaction and dissatisfaction grounds: -

1. Choosing criteria.

2. Dissatisfaction ground.

3. Rating among companies.

4. No of a/c opened in Lucknow.

CUSTOMER SATISFACTION

a) Name:
b) Gender:
c) Occupation:
d) Age:

(A) Do you have any account in Karvy?

Yes No
60% 40%
(B) Do you know about the Demat account?

Yes No
40% 60%

(C) Why do You invest in share market?

Profile For general Other (tax saving)

investment
90% 10% ---
(D) What do you think Demat account is safe?

Yes No Can’t say

40% 20% 40%

(E) Why you choose Karvy Demat service?

Good will Charges Service Safety

25% 30% 20% 25%
(F) What type of Karvy Demat service?

Highly satisfy Satisfy Dissatisfy

60% 30% 10%

(G) What are the reasons for dissatisfaction?

Charge Less Awareness Lack of Trading Recently

5% 20% 70% 5%
Comparative Study of Demat Account Investment
(Occupational Investment)

OCCUPATION INVESTMENMT
Service group 45%
Business group 40%
Other 15%

Comparative Study Demat Account Awareness*(Age

Group)

Age group Awareness

20-30 year 20%
30-40year 40%
More than 40 year 40%
Chapter-9

LIMITATIONS & DATA COLLECTION

LIMITATIONS

 Due to short time I was not able cover all area.

 No financial support given by the company.

 Due to lack of awareness and interest on the part of

respondents created problem in the collection.

DATA COLLECTION

I collect the data through questionnaire, which is fill up by

the people of the Lucknow City. the purpose of data collection is
knowing the satisfaction of customer towards the Demat
services in Lucknow. The questionnaire is fill up the 75people.

In data collection I asked some question about the

satisfaction of customer toward the Demat services.

SAMPLING APPROACH

There are basically two approaches to sampling: -

1. Probability Sampling.

2. The sampling for the Customer’s Survey was selected by

random sampling. Random number was generated for
selecting the sample. A sample size of 50 customer’s
survey.

Description of the coverage: I have covered the local area of

Lucknow.
Chapter-10

FINDINGS & RECOMMENDATIONS

FINDINGS

 People are interested in share market by but they are not

much aware about the share market procedure.

 The money problem with share market a big problem.

 Trading problem is also a big problem.

 Other group people like agricultural are not aware and

interested in share market.

RECOMMENDATIONS

The detail study of the project idea to the following

recommendation: -

 The company should come up with some good strategies

to create awareness among people regarding the
financially Demat.

 The company as soon as possible should try to convert

itself into a bank so that many people come in contract
and joint with company.

 They should try to provide some extra services to

their customers.

 The company should concentrate more on after sales

services.
Chapter-11

CONCLUSION
CONCLUSION

Concerning my project title “CUSTOMER

SATISFACTISFACTION REGARDING DEMAT SERVICES
IN KARVY” the survey conducted by me as I found that the
consumer satisfactions the only way for the success of any
organization in the present time. And I came to the following
conclusion which is as follows –

 Response was very good from the customer regarding

financial product because in this time every one wants more
return on less investment and in case of Demat they want
true time to open the Demat (like at the time of issues).

 Karvy gaining good response in the Demat field by

providing good services.

 I concluded by this that research that services and returns

got more importance than goodwill.

 In the last six month it has opened the maximum number of

Demat account at the time of new public issues than any
other companies.

 I also conclude that many financial services at one place is

another reason of its popularity.
APPENDIX
QUESTIONNAIRE FORM

(This research is done for educational purpose. There is no financial

motive)

Name:
Age:
Occupation:
Mobile No:

1. Are you employed?

a) Yes ( )
b) No ( )

2. Have you invested/are you interested to invest in share

trading?

a) Yes ( )
b) No ( )

3. Do you have a Demat Account?

a) Yes ( )
b) No ( )

4. In which company you have a Demat Account?

a) Reliance Money ( ) d) Infoline ( )

b) Religare ( ) e) Karvy ( )
c) Unicon ( ) f) Others ( )

5. What is the most important reason for not investing in share

trading?

a) Lack of knowledge about share trading activities ( )

b) Enjoy investing in others ( )
c) It’s benefits are not enough to drive you for
investment ( )
6. Any other company whose service you like?

a) Reliance Money ( ) d) Infoline ( )

b) Religare ( ) e) Karvy ( )
c) Unicon ( ) f) Others ( )

7. Do you like Karvy Brokerage Demat Account?

a) Yes ( )
b) No ( )

8. According to you which are the most suitable stage to invest

in share trading activities?

a) Young unmarried stage ( )

b) Young married children stage ( )
c) Married with other children stage ( )
d) Pre-retirement stage ( )

9. What is your opinion regarding the stock broking services

provided by Karvy? Is it

a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )

10. How much you are in support of Demat Account AMC

charges applied by Karvy? Is it

a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )

11. What is your opinion relating to the rate of interest of

margin funding facility of Karvy? Is it

a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )
12. How much you are in favour of Demat Account opening
charge for share trading purpose? Is it

a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )
BIBILOGRAPHY
https://www.karvy.com/awards-accolades/

https://www.slideshare.net/ajitmokashi555/karvy-stock-broking-
ltd-project-33488086

https://www.diffen.com/difference/BSE_vs_NSE

https://www.google.com/search?q=bse-sensex-heena-kh-
L&rlz=1C1CHBF_enIN824IN824&oq=bse-sensex-heena-kh-
L&aqs=chrome..69i57.1366j0j4&sourceid=chrome&ie=UTF-8

https://www.wallstreetmojo.com/differences-between-nse-and-
bse/

https://www.karvyonline.com/products/demat-account

https://en.wikipedia.org/wiki/Demat_account

https://www.karvy.com/promoters-management-team/

https://www.karvy.com/why-karvy/

https://www.karvy.com/our-companies/

https://www.google.com/search?rlz=1C1CHBF_enIN824IN824
&q=NSE-Building-4_-
770x433&tbm=isch&source=univ&sa=X&ved=2ahUKEwjX_6
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t9rjAhXHfn0KHQlDBw8QsAR6BAgIEAE&biw=1536&bih=7
54

https://www.slideshare.net/hemanthcrpatna/a-project-report-on-
strategic-approach-of-karvy-stock-broking-ltd-and-its-
competitors-regarding-demat-account-and-share-trading-a-
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https://www.slideshare.net/kitturashmikittu/karvy-project-
report?qid=5831d50b-6a8a-4b81-a5e3-
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