PURC 111 Midterm Reviewer It can be delivered via different media and
technologies such as:
Language Varieties and Registers
Paper - (books, comics, posters)
Speech variety, a concept of domain, is important Digital - (slide presentations, e- books, blogs, e-
as it signifies the class of situation within which a posters, web pages and social media)
certain speech variety is used. A domain is also Live – (performance or an event)
referred to as “social situation as the Trans Media - (media platforms, such as: book
implementation of the rights and duties of a comic, magazine, film web series, and video game)
particular role relationship.
FIVE SEMIOTIC SYSTEMS
DIFFERENT KINDS OF LANGUAGE
VARIETIES 1. Written or linguistic meaning –
vocabulary, generic structure, and
1. Pidgin – develops in situations where grammar
speakers of different languages need to 2. Audio Meaning – music, sound effects,
communicate but don’t share a common noises, ambient noise, and silence
language. EXAMPLE: “ Conyo “ 3. Visual meaning – still and moving
2. Creole – is a distinct language which has images, use of color, saliency, page
taken most of its vocabulary from another layouts, vectors, viewpoint, screen
language, but it has its own grammatical formats, visual symbols; shot framing,
rules. EXAMPLE: Gullah, Jamaican subject distance and angle, camera
Creole, ( patois or patwa ) Spanish Creole movement, subject movement
(Chavacano) 4. Gestural meaning – body movements,
3. Regional Dialect – is not a distinct hands and eyes, facial expression
language but a variety of language spoken 5. Spatial Meaning – environmental and
in a particular area of a country. architectural spaces and use of proximity
4. Minority Dialect – a particular minority direction, layout, position of an
ethnic group have their own variety which organization of objects in space
they use as a marker of identity, usually
alongside a standard variety. CULTURAL SENSITIVITY IN
5. Indigenized variety – are spoken mainly MULTIMODAL TEXT
second languages in ex- colonies with
multilingual populations. This standard CULTURE comes in many shapes and sizes. It
variety may be linked to English includes areas such as politics, history, mentality,
proficiency or may be part of a range of behavior and lifestyle. Insensitivity in multimodal
varieties used to express identity. text may affect the products the company is
EXAMPLE: Singlish (spoken in promoting, might offend people and will lead to
Singapore) a variety came from Standard miscommunication.
English.
LANGUAGE – poor translation may cause
LANGUAGE REGISTERS embarrassment and misinterpretations; the use of
appropriate language must be given importance.
1. Static Register/ Frozen Register
2. Formal Register Technology Based Communicating tools – is the
3. Consultative Register backbone of social interaction
4. Casual Register
5. Intimate Register Examples;
Multimodal is a dynamic convergence of two or Email
more communication modes within the same text. Texting
Instant messaging
What is a multimodal text? Social networking
Tweeting
Combines two or more semiotic systems like Blogs / blogging
picture book which textual and visual elements are Video conferencing
arranged or live performance in which gesture,
music and space are main the main elements.