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Strategic Change in Samsung's Growth

Samsung's new chief operating officer and poor reviews of its electronics in the US and Europe acted as triggers for strategic change. The case study describes Samsung shifting to an entrepreneurial strategic decision mode as the owner transformed the company's strategy and positioned it in high-tech industries. To maintain its market position, Samsung will sustain its ability to analyze situations and have backup plans to develop new devices and opportunities, rather than focusing only on current issues.

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Lanny Perez
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474 views1 page

Strategic Change in Samsung's Growth

Samsung's new chief operating officer and poor reviews of its electronics in the US and Europe acted as triggers for strategic change. The case study describes Samsung shifting to an entrepreneurial strategic decision mode as the owner transformed the company's strategy and positioned it in high-tech industries. To maintain its market position, Samsung will sustain its ability to analyze situations and have backup plans to develop new devices and opportunities, rather than focusing only on current issues.

Uploaded by

Lanny Perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Sablayan, John Mark R.

BSBA FM 3B/OM 3E
CHAPTER 1: Activity 1
Answer the following questions for 10 points

1. What is/are the triggering event/s that act/s as stimulus/stimuli for strategic change in the
given case?
 The current chief operating officer (CEO) and the success indicator are the initiating
events in this situation. The new chief operating officer explains how the owner decided
to win market share by invading markets from the ground up. Lee-kun-hee decided to
rethink the company's strategy and position Samsung in high-tech industries. He noticed
how poorly Samsung's electronics were viewed in the United States and Europe during
his trip in 1993. He was determined to improve it by using the structure of conglomerates
to alter Samsung's sclerotic community.

2. Which characteristic/s of strategic decisions is/are described in the case study?


 The entrepreneurial mode is the strategic decision used in the case study because it
illustrates how the owner changes his strategic by transforming Samsung into a high-
end industry as the company grows.

3. How will Samsung maintain its successful market position by using one of the modes in
strategic decision-making?
 Samsung will be able to sustain its efficient collection of relevant data for situation
analysis. You should always have a backup plan on how to make new Samsung devices
and new opportunities, rather than focusing on the current issues. Always look on the
bright side of your business.

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