Philippines: Tourism Promotion Services Ncii
Philippines: Tourism Promotion Services Ncii
Philippines: Tourism Promotion Services Ncii
ABRA Philippines
HISTORY https://pia.gov.ph/provinces/abra
Province of Abra
Abra was created as a politico-military province in 1846, prior to which was part of the
old Ilocos Province and later Ilocos Sur when Ilocos Region was divided into two
provinces in 1818. Civil government was established in Abra on August 19, 1901, but
was re-annexed to Ilocos Sur in February 1905. Abra remained a sub-province in 12
years, regaining its status as a province only after the passage of Act 2683 in March
1917.
Agriculture is the main economic activity of the province. Horses, which the province is
known for in the Cordilleras and Northern Luzon, were a major mode of transportation
during the Spanish period. The Abra River is widely utilized as a means of traversing
and travelling in and out of the province.
When the Spaniards came, missionary work was done in Abra by the Augustinian Order
who founded the town of Bangued in 1898. The priests also made extensive studies of
the culture of the indigenous people of Abra
The Abreños actively participated in the national uprising in the 18 th century. During the
middle part of 1899, a revolutionary government was set-up in Abra through the
leadership of Don Blas Villamor. Leocadio Valera became the Provincial Governor until
Abra fell into the American Civil Government established on August 19, 1909
Physical Profile
The Province of Abra has a land area of 3,975.55 sq. km. or 1.3% of the total land area of the
Philippines. It is the largest in terms of land area among the provinces in the Cordillera. Abra's
climate is characterized by two distinct seasons. The dry season occurs from November to April
and the wet season occurs from July to November with high rainfall intensities, storms and
typhoons. It has an extremely rugged terrain with mountains and hills rising along the periphery
and in the interior. Geographically, the province may be divided into two parts, the highlands
and the lowlands. The highlands are the east and northwestern portions bordering the provinces
of Ilocos Norte and Kalinga where most of the hills and mountains are located. The lowlands are
the south and western portions where most of the plains and valleys are situated completely
surrounded by mountain ranges. Grasses and shrubs are the dominant cover occupying 45.7%
of the total land area of the province. These areas are formerly cultivated and then abandoned,
from the northern central portion extending to the southeastern side, closer to the southern part
of the province. Areas planted with rice, corn and other diversified crops constitute only 9.4%,
while 48% is covered with primary and secondary forest. Open/cogonal areas form 16.1% of the
total land area.
The Province of Abra is composed of Twenty-Seven (27) Municipalities, namely:
Bangued, Boliney, Bucay, Bucloc, Daguioman, Danglas, Dolores, La Paz, Lacub, Lagangilang,
Lagayan, Langiden, Licuan-Baay, Luba, Malibcong, Manabo, Peñarrubia, Pidigan, Pilar,
Sallapadan, San Isidro, San Juan, San Quintin, Tayum, Tineg, Tubo and Villaviciosa.
(https://www.traveling-up.com/travel-guide-abra/)
When you think of tourist destinations in the Philippines, Abra is not often at the top of
most traveler’s bucketlists. In fact, it remains one of the least visited provinces in the country.
For outsiders, there’s still an air of mystery surrounding the place. Like a lot of provinces
in Mindanao, Abra has a reputation for being “unsafe” mostly because of political wars and
election-related violence in the past.
The province is home to many beautiful natural attractions and towns where families reside
peacefully. There’s a lot yet to discover in this underrated province in the North.
ECONOMY https://www.slideshare.net/SheenaGabito10/abra-philippines
More than half of it’s Land are forestlands which are repository of myriad of forest product and
minerals such as gold,clay guano, rock phospate and cement raw materials. This province is
rich in bamboo and rattan, which local businessmen have translated into successful cottage
industries. In 1992 the natural dye industry, together with loom weaving and embroidery, wa
revived by former governor Ma. Zita Claustro-Valera, The first female governor of abra. It’s
major crops are rice, corn and root crops; commercial product include coffee, tobacco and
coconut. Extensive grassland and pasture areas are used for livestock production.
Source of Livelihood
The main occupation and means of livelihood of the people of Abra is farming.
Living Wage
Merchandise goods
Import/Export Products
Agri products and bamboo crafts
The predominant languages are Ilocano and Itneg. Based on the 2000 census survey,
the majority of the province population is Ilocano 71.9%. Other ethnic groups living in
the province are the Tinguian 18.7%, Ibanag 4.5%, Itneg 3.2% and Tagalog 0.4%
Ilocano, also known as Ilokano and Iloko, is a member of the Malayo-Polynesian branch
of the Austronesian language family. It is the third largest language of the Philippines,
after Tagalog and English. The name Ilocano come from i– ‘from’ +looc ‘bay’ + –
ano Spanish ‘native of,’ thus ‘people of the bay’.
Ilocano is spoken as a first language by some 7 million people, primarily in
Northern Luzon, La Union and Ilocos provinces, Cagayan Valley, Babuyan, Mindoro,
and Mindanao. It is also spoken as a second language by possibly another 2 million
speakers in the northern areas of Luzon as a lingua franca in trade, commerce, and
everyday communication. Many ethnic groups from the northern regions of the country
are more proficient in Ilocano than in Tagalog, the national language. Nevertheless, at
present, Ilocano remains a regional language with no official status. Its use in education
is limited to the early elementary grades.
Ilocanos became the first Filippino ethnic group to emigrate in large numbers to North
America, settling in sizable communities in Hawai’i, California, the Pacific Northwest,
and Alaska. It is taught in some schools in Hawai’i and California.
https://www.memrise.com/course/721291/ilocano-words-and-frases/1/
ILOCANO ENGLISH
Kumusta ka? How are you?
Nasayaatak, agyamanak! Fine, thank you!
Naimbag a bigat Good Morning
Naimbag a malem Good Afternoon
Naimbag a sardem Good Evening
Pakada Goodbye
Mayeg ti naimbag nga aldaw kenka Have a nice day
ayayatenka I love you
naragsak a kasangay Happy birthday
Mangan tayo Let’s eat
ENGLISH ITNEG
to blow sap'qoy
to burn mapo'qolan
to buy ngo'mina
to chew mo'ma
to choose 'pili
to climb 'kalab
to cook lollo'wag, mag'qoto
to count ma'bilang
to cry mag'sangit
to cut, hack 'qiwa
to die, be dead na'tay
(http://www.abra.asia/_pages/Offices.htm)
Email: [email protected]
Landline: (074)752-7857
March is the time when the temperature starts to pick up, signaling the upcoming
summer season. However, weather conditions still make it an ideal time for traveling.
Abra has the Arya! Abra Festival, whereas Pagsanjan celebrates the Bangkero
(Boatman) Festival during the first week of the month. But, be wary of the Philippines’
public holidays. Usually, the Holy Week falls during this month (or early April), and since
the majority of Filipinos are Catholics, there are week-long religious activities that lead
up to Easter Sunday. Most families spend their Holy Week out of town and celebrate
Easter Sunday on beaches and in public swimming pool
ABRENIAN KAWAYAN FESTIVAL (March 5-9)
DAPIL
SCHEDULE:
First Class Cubao Quezon City, Bangued, Abra 10:00 Php 665.00
Metro Manila PM
First Class Cubao Quezon City, Pidigan, Abra 7:00 Php 656.00
Metro Manila PM
First Class Cubao Quezon City, Pidigan, Abra 10:00 Php 656.00
Metro Manila PM
First Class Cubao Quezon City, San Quintin, Abra Php 636.00
Metro Manila 7:00 PM
First Class Cubao Quezon City, San Quintin, Abra Php 636.00
Metro Manila 10:00 PM
boutique style bed and breakfast resort in a quiet neighborhood of Bangued, Abra
(CAR) in the Philippines. offers clean, secluded, modern style rooms in landscaped
tropical gardens showing a great variety of different flowers and plants. Original art
works created by the German painter Theo Strutz are displayed in each room. All
furniture is handmade in Abra. also host events such as weddings, company get-
togethers and birthday parties. Guests have access to swimming pool. Guests can
enjoy koi pond and relax with the soothing sounds of the splashing water. The resort
adheres to a non-smoking policy.
Located at Cassamata Hill, at an elevated area amidst trees, it’s partially covered veranda is the
perfect place to lounge and dine as you can see the sweeping vista of Bangued town as well as
wait for sunsets. It used to be the residence of a Marcos era government official and has been
converted into a hotel.
The rooms are spacious, even the ensuite toilet and bath has a large area although hot water is a
manual affair: you have to connect it to the outlet. The mattress and pillows are comfortable too.
Wifi is only available at the lobby.
Oval Era Hotel usually serve typical Filipino dishes but cooked good and delicious food.
Oval Era Hotel in Bangued is a good place to stay.
Abra Valley Grand Hotel is ideally situated in Bangued; one of the city’s most
popular locales.The hotel’s outdoor pool is an ideal place to relax and unwind after
a busy day touring the Province.
Why Stay Here: Close to town and Victoria Park.
Address: Capitulacion St, Calaba, Bangued – Abra, Philippines, 2800
Closest landmark:Victoria Park and Casamata Hill
Prices start from: $20~
Hollanda Residencia, Calaba
A popular Homestay in Bangued is Hollanda Residencia Located about 2 km away
from Bangued Plaza, in Calaba, a short walk from the famous bridge. Hollanda
Residencia has comfortable air con rooms with CR, an open veranda, a place for
hang out and sing karaoke in the evening is also available. They also have a small
outdoor shop with backpacks, tents, hiking sticks and other items available
Phone 0955 497 6561 for reservations
Why stay here: Mountain Views, Quiet area of town, Communal Area, Karaoke,
Friendly Staff
Address: Behind APH, Calaba, Bangued, Philippines
Closest Landmark: Calaba Bridge
Prices start from: $10~ .
Escala Homestay
Escala Homestay is THE place to stay if you like to stay out of town, be by
yourself and enjoy good views over the Abra River Valley. You will need your own
transport to reach here or take a tricycle ride from town.
Why stay here: Sunrise, Abra River views, mountaintop view, quiet.
Address: Just before Soot Bridge, Mudeng, La Paz, Abra
Closest Landmark: Soot Bridge
Prices start from: $25~ .
Calaba Fiesta Restaurant is located near the historical Abra River. It is a perfect place
to unwind, and just right for couples, families, and friends. We also offer catering
services at your reasonable price. Come now, Come all!
Calaba Fiesta Restaurant started on June 5, 2003. It started as a small business then it
slowly captured Abrenos’ hearts. Celebrating almost 11 years of service, we offer you
the best catering food services, including restaurant and bar services. It is incomparable
to other restaurants in terms of service. We choose the best for you, and we offer you
the great ones.
Calaba, Bangued, Abra Philippines
Mon-Sun: 9:00 am-1:00 am
074-752-7262 (http://calabafiestarestaurant.blogspot.com/ )
and Pizza at theGabriela Carino Silang Gallery of Fine Arts . One of the best
budget Silog Meals and a selection of other foods. Find them on Facebook Maria’s
Kitchen
Calaba Fiesta Restaurant – near the Calaba Bridge has a good selection of
me
Green Valley Bakery For quick freshly cooked budget friendly snacks such
as Pancit Canton, Arozcaldo, Burgers, and various Sandwiches make your way to
the Green Valley Bakery on Mckinley Street, Bangued. They also have a good
Rooftop Grill & Chill in Zone 5, half way up the hill to Victoria Park.
Ilocano dishes
The Food Court along Penarrubia Street for BBQ, Street food and snacks
DELICACIES OF ABRA
Lechon de Abra, similar with others, proudly have its crispy skin. However, it is still different with
other lechon in the country. It is prepared with thinly sliced leaves and seasoned with lots of garlic,
salt, and pepper.
Sinuman and Patupat are the local version of rice cakes in Abra. The taste is even
comparable to a world-class dessert! Sinuman is a triangular-shaped rice cake that is
served as it is. Patupat on the other hand is served with muscovado sugar.
Palileng is actually a name of a certain specie of river fish that is abundant in the
province of Abra.
Abuos or the eggs of big red ants is a famous exotic food in Abra especially during the
summer season. These are collected through poking hole in the treetop nests of the red
ants. Abuos are then sauteed together with garlic, onions, and tomatoes. Because of its
rich and tangy taste, it is indeed a rare delicacy one should try!
Cascaron comes with molasses production. After the sugarcane is gathered, the tedious, dizzying and
time-consuming going round-and-round of the carabao to move the wooden contraption that squeezes
its juice follows. Then the juice is boiled in very high heat inside humongous vats called siliasi.
When the juice has turned a brown and sticky tagapulot (molasses), the malagkit (sticky rice) prepared
earlier and shaped into small balls with coconut and sesame seeds, is poured into the vat. Once the balls
float, they are cooked. They are retrieved with a contraption made out of a long bamboo pole with a
roughly woven linaga or basket-like container at the end.
Dinaldalem
Crispy Dinuguan
Tangadan Tunnel
Calaba Bridge
Calaba Bridge is a
900-meter long
modular bridge
spanning the Abra
River. It’s said to be
one of
the Philippine’s
longest bridges, since it stretches almost
a kilometer. From the bridge, you can get
a great view of the rugged
countryside. You can also see the
Sleeping Beauty mountain from here.
Before the bridge was built, locals had to
use a ferry to cross the river, which could
be quite dangerous during the rainy season . The huts underneath the bridge is another
alternative for a picnic session and bonding with family and friends providing the
panoramic view of the Calaba Bridge and the Abra river.
Don Mariano Marcos Bridge
The Don Mariano Marcos Bridge is another steel
bridge located along the Abra-Kalinga National
Road between the boundaries of Tayum,
Langangilang and Dolores in Abra. It is said to be
the third longest bridge in the country.
Kaparkan Falls
Pagting Falls
Kili Falls
(https://www.detourista.com/guide/abra-
best-places/)
Kili Falls is one of many beautiful places in Abra that you can visit all year round. The
main attraction here is not just the waterfall. Hidden behind the main cascade is a hot
spring that flows into an icy-cold river. The locals had made a wading pool beside it. The
temperature is perfectly warm for a dip! Most times of the year, you can have this
relaxing spot all to yourself. Kili Village does not attract a lot of tourists because of its
remote location in the hinterlands of Tubo, the southernmost town of Abra. The trail to
the waterfall from the village crosses scenic rice fields and a few hanging bridges similar
to what you would find in Banaue, Ifugao, Benguet or Mountain Province.
Tayum Church
The Santa Catalina de Alejandria Parish Church, commonly known as the Tayum
Church, is a 19th century Baroque church located in the Philippines town of
Tayum, Abra province. Tayum Church was constructed in early 1800s by the
Augustinians and was dedicated to St. Catherine of Alexandria (Spanish: Sta. Catalina
de Alejandría). The town of Tayum celebrates its town fiesta every 25th of November in
honor of their patron saint.Tayum Church was identified by the National Commission for
Culture and the Arts (NCCA) as a National Cultural Treasure for its cultural significance
and distinctive architecture.
SABNANGAN FOOTBRIDGE:
Sabnangan Footbridge in Luba town
is said to be the longest footbridge
in the Philippines. That river under
this footbridge is the Botik River.
San Lorenzo Ruiz Shrine, Bangued Abra
San Lorenzo Ruiz, Spanish-era San Lorenzo Ruiz Church beside the town’s cemetery,
an area locally known as camposanto, and is now being used as a cemetery chapel.
Abra River
The Abra River is the sixth
largest river system in the
Philippines in terms of
watershed size. It has an
estimated drainage area of
5,125 square kilometers and
a length of 178 kilometers
from its source in the vicinity
of Mount Data in the Benguet
province.
Tourism products and services that they offer
Provide at least 2 product, description of the specific product, and supplier (in accordance with
One Town, One Product (OTOP).
Cane Vinegar
Cane vinegar has gained wide acceptance in
the domestic market wherein almost all sari-
sari stores scattered around the country sell
this product. Cane vinegar is mostly used in
Filipino cooking like “adobo” , in preparation of
food such as “kilawen” and “warek-warek”,
and may also be used as a dip for some.
MUSCOVADO SUGAR
Muscovado sugar has gained its way into
the vast market for sweeteners. More and
more people are becoming health
conscious and looking into the nutrition
contents of a specific product that is
why muscovado has grown to be popular
in the market these days. In 2008, the
Philippines exported a total of 740 metric
tons of muscovado valued at
US$1,164,078.
Where to SHOP?
Accredited Travel Agencies and Establishments
JTC SUPERSTORE
SAN QUINTIN, Abra, Nov.15 (PIA) -- With tourism industry growing in the province,
local officials are strengthening efforts to help promote and showcase Abra’s native
products and delicacies and its different tourist spots through pasalubong
centers. Congressman Joseph Sto. Niño B. Bernos, San Quintin Mayor Amador B. Diaz
and Department of Trade and Industry – Cordillera Regional Director Myrna P. Pablo
opened last October 30 the Pasalubong Center in Brgy. Tangadan in San Quintin. It is
strategically located near the Tangadan Tunnel, the gateway to the province, where
most travelers drop by to take pictures. The Pasalubong Center has three sections. The
tourism office which serves as the information center for travelers; the coffee shop
where souvenir items can be purchased, and the Micro Small Medium Enterprise
(MSME) section featuring native delicacies.
Pablo said the Pasalubong Center will give great opportunities for Abrañeans not only to
showcase their native products to tourists but will also help more residents, especially
those engaged in the production of Abra’s native products gain sustainable livelihood
(JDP/MTBB/CAGT – PIA CAR, Abra)
FREQUENT ASK QUESTION
Define the following:
1. ASEAN
2. Difference between TPB and DOT
3. TIEZA
4. Advantages of ICT in Tourism Promotions
5. Types of Promotional Materials
6. Importance of B2B and B2C in Tourism Promotion Services
7. Importance of Guide Map
Prepared by:
Annabelle B. Marigondon