APAYAO STATE COLLEGE

Luna, Apayao, Philippines 3818

GE 04
PURPOSIVE
COMMUNICATION
GENERAL EDUCATION DEPARTMENT
(LECTURE AND ACTIVITIES FOR WEEK 10-17)

Adapted and Localized by:

FE T. DUGAY
ARLENE JOY LLANTADA
KEVIN JAY L. ARIENDA
MELIZA JOY B. DELA CRUZ
Republic of the Philippines
APAYAO STATE COLLEGE
Luna, Apayao, Philippines 3818

GE04: PURPOSIVE COMMUNICATION

Vision

“Empowering lives and communities through stewardship for cultural sensitivity and
biodiversity”

Mission

Apayao State College is committed to provide empowering and holistic development

of citizens by providing quality and innovative instruction, strong research, responsive
community engagement and entrepreneurship in order to prime the development of
Apayao Province, the Cordillera Administrative Region.
ASC GOALS ASC OBJECTIVES
 Transformative and empowering  To elevate quality access and relevance for
education instruction
 Increase capacity and performance in  To strengthen research and development and
research and innovation. extension capability, outcomes and impact
 Create a significant and highly visible  Strengthen partnership and institutional
development impact in the region. linkages to increase the regional impact of
 Generate additional resources for ASC extension program.
strategic investment programs and  Increase productivity and income of ASC
initiatives  Enhance governance and organization and
 Transparent, responsive, unifying and management system, processes and
empowering governance. environment.

GOALS OF GENERAL EDUCATION CURRICULUM

In general education the holistic development of the person takes place in overlapping
realms:
 Individual where the student is enabled to develop her/his identity as a person, conscious
of his/her talents, rights, and responsibilities toward the self and others;
 Filipino society and nation, where the individual is aware and proud of her/his collective
identity, and able to contribute meaningfully to the development of Filipino society at
local and national levels;
 Global community where the Filipino student recognizes and respects the fundamental
humanity of all, respects and appreciates diversity, and cares about the problems that
affect the world1

1
CHED Memorandum Order No. 20 series of 2013 p 4
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Republic of the Philippines
APAYAO STATE COLLEGE
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CHAPTER 6
COMMUNICATION FOR VARIOUS PURPOSES

Overview/Introduction
In this chapter, you will focus on the application of appropriate language registers, facial
expressions, and gestures in delivering the different types of speeches according to purpose.
You will also learn to assess audience and use proper context in your presentations.
In the previous chapters, you have learned the importance of using language registers
and non-verbal communication to support the message you are sending. In this chapter, you
will write and deliver your message.

Learning Objectives
At the end of the chapter, the learners will be able to:
a. present ideas persuasively using appropriate language registers, facial expressions, and
gestures.
b. adopt awareness of audience and context in presenting ideas.
c. deliver different speeches according to purpose.

Note: Review Language Registers, Facial Expressions, Gestures, and The Audience in order
for you to connect yourself on how the delivery of messages will be done in this chapter.

Understanding Informative, Persuasive, and Argumentative Communication

A. Informative Communication- it is done when you share something you know about
anything under the heat of the sun. This purpose of communication is factual, accurate,
and unbiased. Informative essay aims to educate readers.
Five structures to choose from when writing informative communication:
1. Cause and Effect
2. Comparison and Contrast
3. Order or Sequence
4. Problem-Solution
5. Definition
B. Persuasion- it is the process of convincing people to change their attitude towards an
issue and believe your ideas.

Three modes of Persuasion according to Aristotle:

1. Logos- it refers to the content and discussion.
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Luna, Apayao, Philippines 3818

2. Pathos- it refers to the emotional influence of the speaker to the audience.

3. Ethos- it refers to the personal character of the speaker.
Note: Be honest with the content and factual with the argumentation. Honesty and accuracy
are the keys to attain persuasive communication. Empathy or being able o feel your audience
is also important if you want them to believe in you. You also need to look credible to your
audience in order for them to trust you.

C. Argumentative Communication- it is done when you choose a stand on a controversial

issue and attack or argue against the position or perspective of the other person.
Note: Always be reminded that in argumentation, you are attacking the perspective of the
person and not the person himself.

When presenting your arguments, you should be careful not include the following
comments:
1. “Stop being stupid.” (It implies something is wrong with the person.)
2. “It is a common knowledge that your sister was a flop in acting, but I expected you to
be better.” (It is an attack on significant others.)
3. “Let’s check if you did it right this time.” (It implies a history of getting it wrong.)
4. “This task is easy for most people, but I understand that it is not easy for you.” (It
implies incompetence.)
5. “Oh well, you did it right this time! And I thought you were hopeless!” (It is a line for
mockery, and it also implies incompetence.”

Types of Speeches According to Purpose

In public speaking, the three major types of speech according to purpose are speech to
inform, speech to entertain, and speech to persuade.

Speech to Inform- it is the most common type of speech. As a speaker using this type of
speech, you need to educate or expose your audience to things or information they are
not aware of or they need to know more about.
Speech to Entertain- it is usually short just to give the audience an enjoyable and relaxing
experience.

In order for you not to offend anybody while constructing a speech to entertain, you should
know who your audiences are. Remember that audience in a public speaking is heterogeneous.
Be sensitive and follow some steps provided in order for you to be guided:
1. Choose a light topic.

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2. Enjoy the moment.

3. Visualize the story in your head.
4. Surprise your audience.

D. Speech to Persuade- it aims to influence the thinking or behavior of its audience. It is the
most challenging speech to write and deliver because you need to organize your speech in
a way that is acceptable to your audience without threatening or forcing them.

Activity 6.1
Choose one of the three types of speeches. Then, think of a topic which you want to talk
about. Be sure that you follow the key points and the guidelines provided. (Read the rubrics
below for you to be guided accordingly). DO IT IN A VIDEO CLIP.
RUBRICS IN SPEECH WRITING
Criteria Level 1 Level 2 Level 3 Level 4
Introduction Introduction Introduction Introduction Introduction is
does not attempt somewhat engages the creative and engages
to engage the attempts to audience. The the audience. The
audience and the engage the main idea of the main idea of the
main idea of the audience but the speech is clear. speech is clear.
speech is main idea of the
unclear. speech is
somewhat
unclear.
Body- -Topic has an -Topic is -Topic is -Topic is specific
Ideas, unclear focus somewhat specific. and unique.
details and and is not general. -Main idea is -Main idea is
connection effectively - Speech has supported. There thoroughly
to the main developed. little support for is a good supported. Ideas
topic -Main idea is the main idea. sequencing of flow together well
unsupported. Ideas are poorly ideas. and engage
-Speech is developed. -There is an audience’s interest.
described with -There is little effective use of -There are many
limited detail. descriptive descriptive effective and
detail. details. interesting details.

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APAYAO STATE COLLEGE
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Conclusion Lacks an Conclusion is Conclusion is Conclusion is clear,

adequate weak and good, provided concise and
conclusion. somewhat and effective effective. Reflects
Main idea was unrelated to the ending. Restated content and the main
not restated. main idea. the main idea of idea in an original
Audience was the speech. and interesting way.
unsure if the
speech had
ended.
Structure Vocabulary and Vocabulary and Vocabulary and There is an extensive
and sentence sentence sentence use of vocabulary
vocabulary structure is structure lacks structure are and sentence
limited and originality and is original and structure.
repetitive. repetitive. effective. Vocabulary is
original, effective
and expressive.

CHAPTER 7
Communication for Work Purposes

Overview/Introduction

Globalization has brought changes in business, health, education, politics, and even
communication. The birth of cultural diversity within the workforce led companies to be
mindful of the importance of communication in the workplace.

The definition of what a workplace is has evolved. You just need to do a teleconference
and you can have the meeting in the comfort of your office. If you are a businessman, you can
stay at home and still easily promote your products in international markets with the help of
technology and new media. Corporate decisions are faster because of so many aids in
communication. Even doctors can assist during surgery without being in the operating room.
The teaching profession is not limited to classrooms anymore. The workplace, at present, is
not restricted to the four walls of a room because of technology-assisted communication.

Media’s innovation has elicited different reactions from citizens all over the world. Most
consumers were overwhelmed by the evolution of media and technology that here in the
Philippines, the government and media practitioners deemed it important to include media
literacy in the curriculum of the basic education.

With all these changes that globalization brought, learners like you need to be
equipped with proper skills in communicating in multicultural workplace.

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Republic of the Philippines
APAYAO STATE COLLEGE
Luna, Apayao, Philippines 3818

Learning Objectives
At the end of the module, the learners will be able to:
a. Create clear, coherent, and effective communication materials;
b. Present ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures; and
c. Adopt awareness of audience and context in presenting and communicating ideas.

COMMUNICATION IN THE WORKPLACE

Global communication has two forms: internal and external communication. Internal
communication would refer to the message within the company, while external
communication would refer to message sent to audience outside the company.

COMMON COMMUNICATION MATERIALS

 Minutes
 Memo
 Business Letter
 Incident Report

MINUTES

Minutes are written records of meetings conducted by a group. Minutes may include
motions made during the meetings, plans discussed, actions done and what was agreed upon.
Templates of minutes may vary depending on the company or organization.

If used during follow up meetings, it serves as a reminder of the tasks assigned to particular
participants. When distributed during the meeting, it serves as a source of informant for
participants who were not able to attend. Below is a list of minute’s inclusions.

Minutes generally include the following:

1. Date and time of the meeting
2. Names of all meeting attendees
3. Names of those invited but were not able to attend
4. Distributed documents during the meeting
5. Decisions made for each item in the agenda
6. New business
7. Next meeting time and date

Tips for note taking:

1. Start with an outline.
2. Have all attendees sign an attendance sheet.
3. Be sure to record decisions made for each agenda item.
4. You may clarify things if needed.

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5. Do not try to write everything. Learn to weed out unnecessary things.

6. You may record the meetings, just make sure the body is amenable.

Now, try to check different templates of minutes from the internet. You do not have to
copy a particular template. Use them as patterns or inspiration for the design of your minute’s
template.

MEMO

Memos are short, formal internal communications of an organization. They are used to
convey information regarding problems or solutions to problems (e.g. changes in policy, price
increases, etc.); call for action; (e.g. attending a meeting); announcements ( e.g. upcoming
seminars).

When writing your memo, remember the following:

1. Be familiar with the memo format utilized by your company.
2. Do not forget to label your memo for your recipients to easily identify that it is not a letter.
3. Your memo must be conscise and direct to the point.
4. You sould keep it one to two pages long.
5. Your memo should start with an introduction followed by the body. Observe the use of
single-spaced paragraphs and skip a line after each pagragraph.
6. Unlike letters , memos do not have a closing. The way to end your memo is by using a
summary or saluation like “thank you” or “sincerely” and your name.
7. You are not required to affix your signature at the bottom when you write memos.
8. Do not forget to proofread your memo before sending it.
9. You may send your memo via- email or in paper.

Here is a pattern for your memo heading:

To: (this is/are your recipients and their titles if applicable)

From: ( your complete name with job title)

Subject: (in one word or a phrase, write the main idea of your memo)

Date : (write the complete date)

BUSINESS LETTERS

A business letter is a formal communication used by a company for internal or external

purposes. Business letter can be used by the following purposes: showing a gesture of
appreciation; making a complaint; suggesting solutions; applying for a position; informing

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APAYAO STATE COLLEGE
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employees or clients; etc. Recipients of business letters can range from employees (all ranks)
to clients or other companies.

A business letter is composed of the following parts:

Heading You can find the complete address of the sender in the heading
Date You must spell out the name of the month, followed by the day
and the year.
The date the letter is written.
e.g. April 28, 2020
Inside Address On this part you have three to four lines about the addressee:

1st Line- Title and Esther Susan N. Perez- Mari,MSc-

name Fm,MD, PhD.
2nd line- Position President
rd
3 Line- Company University of Cagayan Valley
Name
4th Line -Company Tuguegarao City, Cagayan
Address
Salutation You are going to address the recipient in this line. You start by
writing the abbreviation for the appropriate designation of the
person by his/her surname. End with a colon.
Introduction This is to indicate the purpose of the letter.
Body All the supporting details for the purpose of your letter should be
written in the body.
Conclusion This is the part where you write your appeal or the action that you
would like your recipient to do.
Complimentary CloseYou should end your letter according to your relationship to the
recipient.
e.g. Respectfully,
Signature Line Write your name on the first line.
Indicate your designation on the next line.

INCIDENT REPORTS

An incident report is a form that discloses details of an unpremeditated event that

happened in the workplace. This report is done to document unusual events that happened in
the workplace. This report is done to document unusual events that might happened in the

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workplace, examples of unsual events are: a chemical spillage in a factory, an accident

resulting to sinjury, an event that exposed an employee to a certain risk, etc.

1. Find the facts and be specific in narrating everything that happened.

Facts may be include date, time ,location, names, job titles, department, immediate supervisor,
name of witnesses, events leading to accident, environmental conditions, etc.

E.g. Vehicle theft

At about 10 AM on April 20, 2020, I met with Mr. George Pangilinan (a public servant) in
front of the University of Cagayan Valley, Balzain Campus regarding vehicle theft. Mr.
George said that he parked his car outside the building of the university and went into a nearby
shop (NOVO Jeans and Shirt bldg.).

2. Determine the sequence.

Find the events leading up to the incident; are involved in the incident; are immediately
following the incident.
She went to NOVO to return a faulty torch she had purchased the previous day. After returning
from the shop, she discovered that her car was missing.

3. Analyze.
Make a thorough investigation of the causes of the accident. Include factors that contributed
to the accident.

Mr. Pangilinan told me that he locked his car, but he does not have the key. He now believed
that he may have left the keys in the boot lock after removing the faulty torch from the boot.
Mr. Pangilinan said he had not given permission to anyone to take his car.
After conducting investigation of the crime scene, we found no items of evidence. There were
no broken glass, no items to retrieve or photograph.

4. Recommend.
Endorse corrective actions.

With the advent of vehicle theft that is happening in the area, we recommend that every car
owners should park in parking areas with CCTV camera, to lock their cars before leaving and
to make sure that the car keys is safe and secure with them.

ACTIVITY 7.1
WRITING MEMOS

Write a memo up to three paragraphs long for one (1) of the following scenarios. Decide
whom the memo should be sent to and what is the subject of the message. Use the template
on the next page of this module.
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Situation 1
You are the office manager and want to remind everyone to clean up after themselves in the
lunchroom. There was recently an infestation of cockroaches. The building has since been
fumigated but you still require the cooperation of staff to prevent a re-infestation.

State the purpose of the memo, your reason(s) for sending it (i.e. the kind of behaviour you have
noticed) and what actions you want taken.
Situation 2
You are an administrative assistant. You want to tell people about an upcoming computer
training seminar. You are attaching a brochure about the seminar from the presenter, but you
also need to inform them of the following:
 What the training is for
 Who the presenter is, including a brief statement about his/her background
 Where the training will be held, including date and time
 How much is the registration fee for the the upcoming training/seminar
 Whether or not lunch and/or any refreshment will be served
Situation 3
Write a memo about a topic of your choice. Tell recipients the purpose of the memo, your
reason(s) for sending it and what action you want taken. Provide suggestions in your memo is
appropriate

WRITING MEMO RUBRIC

EXPECTATIONS GRADE
FORMAT: BLOCK FORM 20%
 correct date and consistent format, subject line is brief and precise
ORGANIZATION 10%
 coherence and clarity of the message
MECHANICS 10%
 correct sentence structure and correct punctuation
TONE 10%
 reader centered language and use of corteous and professional language
Total Score 50%

MEMORANDUM

To: ________________________

From: ________________________

Subject: ________________________

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Date: ________________________

__________________________________________________________________________
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_____________________________________________________________________

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APAYAO STATE COLLEGE
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ACTIVITY 7.2
WRITING BUSINESS LETTERS

JOB APPLICATION LETTER. Write a letter applying for a specific job for which you are
qualified, thinking that you already graduated with a bachelor’s degree. Use the following
format (Times New Roman, Size 12, Letter Size, Full Block Style)

Address your application letter to:

KEVIN JAY L. ARIENDA OR MELIZA DELA CRUZ

GE 04 Instructor
Apayao State College
San Isidro Sur, Luna, Apayao

BUSINESS LETTER GRADING RUBRIC

Format 10%
Related Qualifications to the job applying for 10%
Parts of the Letter (Complete) 10%
Clarity and Cohesiveness of the Introduction to Conclusion 10%

Grammar and Punctuation 10%

Total 50 %

ACTIVITY 7.3
INCIDENT REPORT FORM

Choose one among the following scenario and write an incident report about it. Use the
template provided on the next page or you may use the template on your book on pp. 171-
172.

Vehicle Theft
Drunk Driving
Loss of personal belonging in the company
Robbery
Assault
Identity Theft

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Housebreaking/burglary
Sexual harassment

INCIDENT REPORT FORM RUBRICS FOR GRADING

Accuracy 10 %
Content 20 %
Coherence/Organization 10 %
Mechanics/Grammar 10 %

Total 50%

INCIDENT REPORT FORM

Job: ________________________ Date of Incident: ______________________ Time

1. What was the incident?

2. Were there any injuries? (Any injuries requires an Accident Report Form)

3. Was there any damage to property or plant?

4. What caused the accident?

5. What actions will be taken to eliminate future repeats of the incident?

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6. Management comment

Signed off by management when corrective actions have been adopted and monitored.
Management signature __________________ Date of sign off___________________

CHAPTER 8
Communication for Academic Purposes

Overview/Introduction
Writing research has been introduced to you during your senior high school years.
Maybe you were asked to write something related to your track and you may not have realized
the relevance of the course yet that time.
Research related writing may take the form of a report, feasibility study, development
plans, etc. All workplace utilizes research. Doctors always update themselves on the trends of
medicine via research. The television shows and films you watch went through audience
studies before they conceptualized. The workplace cannot survive without research.
Learning Objectives
 Write research topics with appropriate tone, conventions and styles;
 Adopt awareness of audience and context in presenting ideas; and
 Convey ideas accurately and clearly through written presentation for different target
audiences in local and global settings using appropriate registers.

Learning Activities
How do you start? Determine first what you already know and what your interest are. The first
few ideas that would come to your mind can become your list of choices. To trim it down, you
need to answer the following questions:
1. What particular aspect of that topic would you like to study?
2. What will be the purpose of your study?
3. How large would be your study in terms of participants and locations?
4. Who would be the beneficiaries of your study?
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5. How do you plan to make your studies?

After answering all those questions, it will be easier for you to choose what possible research
topics you will propose.
Possible Topics Remarks

Now, you may highlight or put remarks on the topics that you have listed. Remarks could be
about the level of difficulty, the possibility to conduct the research on the time frame provided,
the level of interest that you have about the topic, etc.

ACTIVITY 8
Trim down the list to three topics and answer the ff. questions.
TOPIC 1 TOPIC 2 TOPIC 3

What particular aspect of that topic would you like to study?

What will be the purpose of the study?

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How large would be your study in terms of participants and location?

Who would be the beneficiaries of the study?

How do you plan to make the study?

RESEARCH TOPIC RUBRIC

Level 4 Level 3 Level 2 Level 1
Develop a Student Student Student Student identifies
research topic identifies a identifies a identifies a a topic that is not
Associated topic that is topic that needs topic that they something they
outcome: something they to be scaled can find little can reasonably
Students will can find more information find information
develop a information about about
research topic about
with a
manageable focus

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Writing Report has no It has few to Report has Report is

Mechanics and errors in several errors in many errors in unreadable.
Readability spelling, spelling, spelling,
punctuation punctuation punctuation
and/or and/or and/or
grammar. grammar. grammar.
Report is easy Report is Report is
to read. readable. difficult to read.
Content and Content is very Content is Content is not Content is not
details informative. It informative. always related relevant or
has supporting Report has to the topic. accurate. No
details and adequate Many details.
interesting to details. inaccuracies,
read. few supporting
details.

Score: __________________________________

Stay safe, stay at home. We’re in this together. Together we will raise ASC’s Bar of
Performance.

References
Zoleta et.al.(2018). Purposive Communication. Mindshapers CO.,INC.

Fernando, et. al (1988) College English For Today Book I Revised Edition

MAdrunio, M. & Martin, I. (2018) PURPOSIVE COMMUNICATION Using English in

Multilingual Contexts. C&E Publishing, Inc.,

Ambida, et.al (2019). Puposive Communication. C&E Publishing, Inc.,

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