CHICK N’ JOES

A Business Plan Presented to the

Faculty of Business High School

In Partial Fulfillment of

the Requirements for the Subject TLE 10

Presented by: GROUP 4 of 10 – GOLD

ABARCA, Gracia B.

ALEONAR, Graham Ford N.

ARCE, Mary Kyle Mico M.

CABRERA, Mar Seido C.

DAYACAP, Marrianne Whyne J.

FORTUNO, Czyra Mae A.

MADLANGBAYAN, Glyzel Ann C.

NAVA, Kristine Joyce S.

ROSALES, Julia Madelaine M.

March 2018

Page 1 of 21
APPROVAL SHEET

This business plan entitled:

CHICK N’ JOES

Prepared and submitted by Group 4 of 10-Gold, in partial fulfillment of the

requirements for graduation in Technology and Livelihood Education 4 and in
Bookkeeping.

____________________________ __________________________
Mrs. Sharon Papa Dr. Belma C. Villanueva
Business Plan Adviser Bookkeeping Adviser

Approved by the panel on oral examination with a grade of ____________.

PANELISTS
______________________ ______________________

Dr. Belma C. Villanueva Mrs. Sharon B. Papa

____________________ _______________________ _____________________

Mr. George Boss A. Tacla Mrs.Macarfina Monroy Mrs. Rose Anne Gonzales

Accepted in partial fulfilment of the Requirements of the requirements for the Business
High School Curriculum.

______________________ Date: ______________________

Dr. Belma C. Villanueva
High School Principal

Page 2 of 21
BUSINESS PROFILE

Chick n’ Joes is a stall located beside Our Lady of Fatima Church next to Pacific Renaissance
Village, Anabu II-D Imus, Cavite. The business is mainly serving fried chicken wings and mojos
with variation of flavors. The shop offers milkshakes made from fresh cocoa tablea , a classic
delicacy from Batangas. It is open for business – Monday – Fridays from 10am – 8pm and
Saturdays 12am.

We mean every word in our name.

Chick obviously means chicken which is one of our main products. This is the slang term of
Filipinos to say ‘easy’ (sisiw) because we offer affordable products which is easy to share.

Joes is the given nickname of American to their Filipino friends during World War II. It
means love and friendship against diversity.

Our business, Chick n’ Joes can be described as a business where bonding with loved ones
and friends is pocket friendly.

VISION MISSION

Chick n’ Joes invisions itself as a chicken Serve fresh and high quality products
and mojo house of Imus, City Cavite serving available for an affordable price sustaining the
quality food for an affordable price with needs of the customers surpassing the
service excellence. expectations by introducing new flavors to
simple fried chicken and mojos.

Page 3 of 21
BUSINESS PROFILE

OUR STORY

Everything started when the owners, a group of friends, share the love for food. One time
they food-hopped, visiting different beaneries to taste different foods. Everyone went berserk
for chicken and mojos for it’s one of the latest food trend but is not available in our vicinity.
When they travelled far to eat and taste these foods, they’re not satisfied on the short list of
choices and its prices. After that, they decided to put up a business of chicken and mojos that
are served in a variety of flavors. The flavors they offer are inspired from the owners’ favorites
and home-made flavors namely barbeque, honey garlic and teriyaki. The idea of dipping mojos
to these flavors came up when the owners realized how plain mojos are without dips. One of the
owners knew a potential lot with a great location and can be easily seen by customers. The
owners decided to take the location after meeting up. They seek advises to their mentors and
immediately let the construction of Chick n’ Joes begin in # 3 - Anabu 2-D Imus, Cavite.

CORE VALUES

F- Faith to God
R – Resourceful
I – Independent
E – Exerts effort for every meal delivered
N – Nature loving
D – Diligent
S – Showing good moral character to both staffs
and customers
H- Having unity and cooperation to pursue the
business’ success
I – Industrious workers
P – Passion for running the business

Page 4 of 21
BUSINESS PROFILE

OUR LOGO

Our primary logo is colorful and bright because it depicts happiness. Our main
products which are chickens and potatoes can be seen smiling, arms-in-arms to portray
friendship and love. The box which symbolizes the bonding is checkered to strike a
homey feeling we always feel from those table mantles in our homes. It is generally red
(passion) because the “Joes” in our product name came from American soldiers who
called their Filipino friends joes after sharing a meal or a drink.

OUR TAG LINE

“Chick n’ Joes for you and for all”

Being true to our vision and mission we wanted our customers to spend quality
time with friends and loved ones by sharing our affordable product, for bonding is one of
the foundation of a good relationship. We wanted to make them feel satisfied not just by
our meal but the joy they share in every piece we offer.

Page 5 of 21
LIST OF ALL PRODUCTS

FOODS PRICES

CHICKEN WINGS SOLO BFF BUCKET

Classic Barbeque 40 60 80
Chicken Wings
Honey-Garlic 40 60 80
Chicken Wings
Teriyaki Chicken 40 60 80
Wings
FOODS PRICES
MOJOS MINI LARGE
OVERLOAD
Classic 25 50
Barbeque Mojos
Honey-Garlic Mojos 25 50
Teriyaki Mojos 25 50
MILKSHAKES PRICES
Milk Chocolate 35
Banana Chocolate 40

Page 6 of 21
ORGANIZATION & MANAGEMENT

Marrianne Dayacap
SUPERVISOR (Cashier)

Mary Kyle Arce Mar Seido Cabrera

STAFF Maintenance (on-call)

MANAGEMENT PROFILE

Chick n’ Joes is partially owned by a group of students under small business

organization. They are currently studying in Imus Institute of Science and Technology as
Grade 10 students. The business is part of their curriculum as upcoming grade 10
completers.

This group of friends love to go on food trips. Their similarity made the business
possible.

They have plans to open another stall at Nueno Ave. Imus, Cavite a year after opening
their main franchise located in # 3 - Anabu 2-D Imus, Cavite.

Page 7 of 21
OPERATIONAL PLAN

FLOOR LAYOUT

LEGENDS

1 – FRYING STATION 6 – STORAGE

2 – SINK 7 – SERVING STATION

3 – BEVERAGES 8 – FRIDGE

4 – PACKAGING STATION 9 – RECYCLING BIN

5 – WORKING STATION

Page 8 of 21
MARKETING ANALYSIS

Industry Analysis ( CHICKEN)

 Chicken is as common domestic product of the Philippines.

 Chicken poultry makes up about 500,000,000 products yearly.
 The chicken processing unit provides huge employment opportunities.
 The chicken industry is booming nowadays.
 Chicken business is a trend after the popularization of unlimited food.
 The business is increasing demand especially to millennials.
 High preference of customers to new taste and flavors.

INDUSTRY ANALYSIS (FOOD STALL)

 Food Stalls have low-cost start-up fee.

 They provide a palatable experience for those who would like to avail such products.
 Some marketing firms are the one that sells franchise of such food stalls.
 Food Stalls can be found almost everywhere.
 They offer quick food services.
 Food Stalls offer cheaper foods than fast food chains and restaurants.
 Sellers create their products right there in front of you using local, high quality
ingredients.
 Vendors enhanced their stalls using different set-ups such as: Gazebo, Food Truck,
Trailer and etc.
 Different food stalls offer same products but they always have their own specialty
and taste that make them stand out among others.
 The work hours are long, competition is tough and margins are thin - until your stall
becomes famous and this takes time.

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MARKET DEMAND (CHICKEN AND POTATOES)

 The domestic consumption of chicken in 2017 is 1486, a growth rate of 2.41% a

decrease of 2.28%

 Potato Consumption per capita reached 2.50 in 2013 in the Philippines, according
to Faostat.

MARKET AREA
Chick N’ Joes is located in Cavite which is one of the growing location for businesses in
the Philippines. The shop is established in Anabu, Imus due to its fresh vibe for a perfect
food place. Many people stroll in the said place where in strollers can be attracted to
different food hubs like the Chick n’ Joes Shop for a new exciting gastro experience.

Page 10 of 21
TARGET MARKET
I. Primary Market
 For our current branch in Anabu II-D Imus City, Cavite, our target
customers are the students of Unida Christian Colleges, Academia
Primera School and other schools near to our branch.
 Workers within the area and passengers along the road from other part
of Imus City
II. Secondary Market
 Residents who want to eat chicken.

COMPETITORS

I. Chooks to Go
 Offers smoked chicken
 Limited area; location is inside the Puregold Anabu
II. Mang Pedro’s
 Offers chicken and liver on dips
 Small store located beside PureGold Anabu

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MARKET SHARE

MARKET SHARE
Percentage

Chick n' Joes Mang Pedro's Chooks to Go

NEARBY Number of Visitors % Market Share

COMPETITORS

Chick n’ Joes 172 43%

Mang Pedro’s 136 34%
Chooks to Go 92 23%
Total 400 100%

Source:
*** with Anabu II-D Imus City, Cavite population of 2,848 , we still
have an untapped market of 90%.

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MARKETING ANALYSIS

A. 4Ps of MARKETING: PRODUCT

Chick n’ Joe is offering and will offer these products:
1. Foods like Chicken Wings and Mojos with different flavors/dips (Barbecue, Honey-
Garlic and Teriyaki)
2. Milkshakes featuring tablea cocoa of Batangas (Chocolate and Banana Chocolate )
Chicken wings will be our main seller and it will be sold with your preferred flavor. It is
only available on sizes: Solo, BFF and Bucket.
A. Solo= 4 chops
B. BFF= 6 chops
C. Bucket= 8 chops
Our products are served with different sauces and dips. We assure that the taste of our
product will fit the customers’ expectations on the food that we serve.
Comparison with Competitors:
The foods and drinks that we serve have its own uniqueness among the competitors and we
ensure that our services rendered for our customers, the flavors and the quality of our foods
are much better than the others. We use high quality products to make our foods and drinks
more presentable and to make the customers meet their satisfaction needs.
Service and the stall ambiance would be our advantage.
B. 4Ps of MARKETING: PRICE

 Foods cost from PHP 25 to PHP 80

 Drinks are from PHP 35 to PHP 40
 The prices of our food is the same as Mang Pedro’s but is more affordable
than Chooks to Go.
 We don’t compete with prices but on the quality and uniqueness of our foods,
drinks and the services rendered by our business.

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A. 4 P’s of MARKETING: PLACE

Our main branch is currently located in Anabu 2 D Imus, Cavite between Our lady
of Fatima Parish Church and ACM homes Pacific renaissance villas.
We are planning to branch out to other areas that is close to many students and
teenagers. Our first in the list is in Nueno Ave. Imus, Cavite.

B. 4 P’s of MARKETING: PROMOTION

•Introduced new dips on mojos.

• P500 peso worth of products is equal to a free Mini Mojos. Just present the receipts to
avail this promo.
•SOCIAL MEDIA
•Actively updating our facebook, twitter and website.
• Facebook Contest – winners will receive 20% discount on any chicken product.
• Inviting a blogger. (Meiko Montefalco)

Page 14 of 21
MARKETING ANALYSIS
MARKETING PLAN (STRATEGY)
I. Market Penetration and Expansion

 Saturate market from Anabu II-D Imus, Cavite residents as majority to other
nearby barangay.
 Be a concessionaire on canteens and join food bazaars.

II. Market Development

 Branch out at least once a year.
 Branch out within Imus, Cavite (e.g. Toclong, Bayan Luma, etc.)

III. Product Development

 A training program for the employees to make sure to serve a high quality
products.
 Do surveys to know what our customers wants and needs so we can satisfy
them.
 Experiment for other flavors.

MEDIA MARKETING
We also plan to advertise every week in Instagram and Facebook and other Social
Media Sites.

We should be aware of what’s new and create posts that are relatable in our products
to reach our target customer’s attention specially the millennials.

We made a simple website, which will provide information about the business, and
also a short-filmed video about our products.

We also invited some famous blogger in our first branch’s grand opening that was
held in Anabu II- Imus, Cavite near the Our Lady of Pillar Catholic Church.

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UNIQUE SELLING PROPOSITION (USP)
CNJ stands out among other chains of chicken stalls. What sets us apart from the
competition is primarily our stall, is actually more different than the others for its unique
kind of homemade flavors. We can assure our customers that the taste of our product is
not a worry and will be able to enjoy appetizing and delicious meals. Our foods and
drinks are budget-friendly and affordable for its customers. It is not cheap nor expensive
either. Approachable and friendly staffs providing so much effort and enthusiasm for the
products they sell would also be our advantage. where they could make memorable
SWOT Analysis
memories and hangout without any worries while enjoying appetizing and delicious
meals. Our foods and drinks value for money. It is not cheap and not expensive either.
STRENGTH WEAKNESS OPPORTUNITIES THREATS
Approachable
Location: Nearand
onfriendly
Fewcrews providing
Products on soExpansion
much energy and enthusiasm
: New for products
Other aspiring
Students and Menu (chicken Branch in Other chicken houses
they sell would also be our advantage.
Workers wings, mojos, Areas
drinks)
Offers New Variety Small Scale Turn into a shop / Recipes can be
of Sauces Production fast food chain easily copied
Fast serving Few Workers Friends willing to Known fast food
/Employees partner financially chains
for next branch
Social Media Small kitchen: Increase Walk-in- Sesonal Changes
Interactions Limited Storage Traffic

PRICING PLAN

Did not follow Industry Standard on Food Cost Margin:

 65% Drinks
 50 % Food

Invest in R&D to meet and reduce food cost.

Page 16 of 21
REFERENCE AND APPENDICES

https://www.biblegateway.com
https://www.google.com.ph/search?q=family+eating+together&client=ms-android-
oppo&prmd=ivn&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjwxO-O_-
XWAhVDX5QKHZFtA-4Q_AUIESgB&biw=360&b7
https://liveinthephilippines.com/content/hey-joe/
https://psa.gov.ph/content/chicken-industry-performance-report-2
https://psa.gov.ph/livestock-poultry-iprs/chicken
https://www.google.com.ph/maps/@?nogmmr=1

SURVEY FORM
Name (optional): _____________________________
In the scale of 1-3, rate 1 being the highest and 3 being the lowest.
Which do you prefer base on taste and affordability?
____ Chick n’ Joes
____ Mang Pedro’s
____ Chooks-to-go

SURVEY RESULTS
st
STORE CHOICES 1 Choice 2nd Choice 3rd Choice
Chick n’ Joes 172 134 94
Mang Pedro’s 136 106 158
Chooks to Go 92 160 148
TOTAL 400 400 400

Total Respondents : 400 people

Page 17 of 21
CHAPTER IX

9.1 Capital P80000

9.2 Start-Up and Operating Expense

Start-Up Expense

total
ITEMS PARTICULARS AMOUNT amount
Registration fees 245
DTI Application 215
Processing Fee 30
lincense and permit 6300
Barangay permit 300
Business Permit 6000
starting inventory 38344
raw materials 10765
tools and equipment 17579
stall 10,000
rent 900
1 mos. Advance 300
2 mos. Deposit 600
utility set up fees electric 1,500
water 1000

total
Amount 48289

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Operating Expense

total
ITEMS PARTICULARS AMOUNT amount
salary (2 employees) each month 4300 8600
rent 300
utilities 1,300
electric 1000
water 300
raw materials 10765
promotion 2000
flyers 800
tarpaulin and
standees 1200
loan payment 1750
loan payable 1667
Interest payable 83
maintenance 8000
total amount 32,715

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LIST AND MEASUREMENTS

SAUCE

HONEY GARLIC SAUCE Measurements

Butter 1 tsp
Garlic 7 cloves
Honey ½ cup
Pepper pinch
Salt pinch
Chili powder pinch
Cornstarch 1 tbsp
Sweet Chili Sauce ½ cup
BBQ SAUCE Measurements
Ketchup 2 or 1 cups
Garlic 7 cloves
Onions 1
BBQ Marinate Sauce 3 tbsp
Pepper Pinch
Soy Sauce 1 tsp
TERIYAKI SAUCE Measurements
Soy Sauce ¼ cup
Water 1 cup
Ginger (Ground) ½ tsp
Garlic or Garlic Powder ¼ tsp
Brown Sugar 5 tsp
Honey 1-2 tbsp
Cornstarch 2 tbsp
Cold Water ¼ cup

BREADING ( Chicken and Mojos)

Mixed and ready breading 128 grams

Flour 500 grams
Egg 1 piece

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Loans Payable

Capital Year/s Interest Rate

80000 4 5%
Per Month
80000 20000 1666.666667
Interest Payable
4000 1000 83.33333333
TOTAL 1750
PAYABLES

Page 21 of 21